Marketing & Social Media Specialist
The World Egg and Sperm Bank, Scottsdale, Arizona, us, 85261
Scottsdale, Arizona | Full-Time, On-Site
The World Egg & Sperm Bank (TWESB) is a globally recognized leader in donor egg and sperm services, dedicated to helping individuals and couples build the families they dream of. With one in six people facing fertility challenges, our work has real, lasting impact.
We are seeking a creative, self-driven Marketing & Social Media Specialist with experience in healthcare, medical, or regulated industries. This role offers significant autonomy and visibility, working closely with scientists, customer-facing teams, and engaged C-suite leadership to design and execute marketing strategies across local, national, and international markets.
Key Responsibilities
Develop, execute, and optimize integrated marketing campaigns across digital and traditional channels Create compelling content for social media, email, website, and campaigns, including product and service launches Manage and grow social media presence with a strong focus on brand voice, compliance, and engagement Conduct market research, testing, and analysis to inform strategy and campaign direction Analyze existing marketing collateral and identify opportunities for improvement Collaborate with internal teams to enhance marketing automation and lead-nurturing workflows Assist in execution of targeted marketing plans to reach key audiences Create and distribute monthly performance reports covering KPIs such as lead generation, content performance, and website traffic Document marketing procedures, workflows, and processes; recommend improvements for efficiency and scalability Core Skills & Abilities
Strong written and verbal communication skills with exceptional attention to detail Creative thinker with solid critical-thinking and problem-solving abilities Highly organized, deadline-driven, and able to manage multiple priorities Collaborative team player with leadership and initiative-taking capability Comfortable working in a fast-paced, competitive environment Required Qualifications
Bachelor’s degree in Marketing, Communications, or a related field (or equivalent professional experience) Minimum of 2 years’ experience in digital and traditional marketing Social media management Content creation and branding Campaign management and execution Product or service launches Working knowledge of: Market research, surveys, and data analytics Content management systems (CMS) CRM platforms Proficiency in: Microsoft Office Suite WordPress or similar CMS Basic working knowledge of HTML and CSS preferred We offer a highly competitive compensation and benefits package, including: 401(k) Health, dental, and vision insurance Paid vacation and holidays Employment Type: Full-Time (minimum 40 hours/week) Salary range: $65,000–$75,000 per year Schedule: Monday–Friday; occasional weekends as needed Location: On-site at our newly custom-built facility in Scottsdale, AZ
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Develop, execute, and optimize integrated marketing campaigns across digital and traditional channels Create compelling content for social media, email, website, and campaigns, including product and service launches Manage and grow social media presence with a strong focus on brand voice, compliance, and engagement Conduct market research, testing, and analysis to inform strategy and campaign direction Analyze existing marketing collateral and identify opportunities for improvement Collaborate with internal teams to enhance marketing automation and lead-nurturing workflows Assist in execution of targeted marketing plans to reach key audiences Create and distribute monthly performance reports covering KPIs such as lead generation, content performance, and website traffic Document marketing procedures, workflows, and processes; recommend improvements for efficiency and scalability Core Skills & Abilities
Strong written and verbal communication skills with exceptional attention to detail Creative thinker with solid critical-thinking and problem-solving abilities Highly organized, deadline-driven, and able to manage multiple priorities Collaborative team player with leadership and initiative-taking capability Comfortable working in a fast-paced, competitive environment Required Qualifications
Bachelor’s degree in Marketing, Communications, or a related field (or equivalent professional experience) Minimum of 2 years’ experience in digital and traditional marketing Social media management Content creation and branding Campaign management and execution Product or service launches Working knowledge of: Market research, surveys, and data analytics Content management systems (CMS) CRM platforms Proficiency in: Microsoft Office Suite WordPress or similar CMS Basic working knowledge of HTML and CSS preferred We offer a highly competitive compensation and benefits package, including: 401(k) Health, dental, and vision insurance Paid vacation and holidays Employment Type: Full-Time (minimum 40 hours/week) Salary range: $65,000–$75,000 per year Schedule: Monday–Friday; occasional weekends as needed Location: On-site at our newly custom-built facility in Scottsdale, AZ
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