Location Detail:
100 Pearl Street Hartford (10484) Shift Detail:
Monday-Friday Work where every
moment
matters. Every day, more than 40,000 Hartford HealthCare employees come to work with one thing in common: Pride in what we do, knowing every moment matters here. We invite you to become part of Connecticut’s most comprehensive healthcare network.
Responsibilities
Provides marketing support for brand, service line, and access marketing initiatives by collaborating with direct team members, stakeholders and leaders across the system
Project manages omnichannel brand and marketing campaigns inclusive of video, digital, social media, email, out-of-home and print
Collaborates with team members and key stakeholders on pre-planning tasks for marketing campaigns, collecting data and understanding the goals, KPIs, budgets, and timelines for each project
Creates and organizes campaign plans inclusive of creative and project briefs, audience segmentation, geographic targeting, flight dates, budgets, KPIs and reporting metrics
Tracks, records, and updates marketing plan activities and assets using project management software
Creates and maintains reports for all marketing and branding project lists, campaigns and promotional activities
Ensures all materials adhere to HHC branding guidelines
Participates with the Director to determine and support key initiatives for strategic brand and marketing initiatives
Collaborates with other teams including digital marketing, social media, internal communications, media relations, events, IT and strategic planning
Qualifications Education:
Bachelor’s degree is required.
Experience:
3-5 years of marketing/branding, project management, account management, or related capabilities
Experience and understanding of marketing and advertising channels including streaming, digital, social and traditional channels
Experience working on or with a creative team. Understanding of advertising sizes and specifications a plus.
Experience developing omnichannel marketing campaigns from planning to execution
We take great care of careers.
With locations around the state, Hartford HealthCare offers exciting opportunities for career development and growth. Here, you are part of an organization on the cutting edge – helping to bring new technologies, breakthrough treatments and community education to countless men, women and children. We know that a thriving organization starts with thriving employees-- we provide a competitive benefits program designed to ensure work/life balance. Every moment matters. And this is
your moment.
#J-18808-Ljbffr
100 Pearl Street Hartford (10484) Shift Detail:
Monday-Friday Work where every
moment
matters. Every day, more than 40,000 Hartford HealthCare employees come to work with one thing in common: Pride in what we do, knowing every moment matters here. We invite you to become part of Connecticut’s most comprehensive healthcare network.
Responsibilities
Provides marketing support for brand, service line, and access marketing initiatives by collaborating with direct team members, stakeholders and leaders across the system
Project manages omnichannel brand and marketing campaigns inclusive of video, digital, social media, email, out-of-home and print
Collaborates with team members and key stakeholders on pre-planning tasks for marketing campaigns, collecting data and understanding the goals, KPIs, budgets, and timelines for each project
Creates and organizes campaign plans inclusive of creative and project briefs, audience segmentation, geographic targeting, flight dates, budgets, KPIs and reporting metrics
Tracks, records, and updates marketing plan activities and assets using project management software
Creates and maintains reports for all marketing and branding project lists, campaigns and promotional activities
Ensures all materials adhere to HHC branding guidelines
Participates with the Director to determine and support key initiatives for strategic brand and marketing initiatives
Collaborates with other teams including digital marketing, social media, internal communications, media relations, events, IT and strategic planning
Qualifications Education:
Bachelor’s degree is required.
Experience:
3-5 years of marketing/branding, project management, account management, or related capabilities
Experience and understanding of marketing and advertising channels including streaming, digital, social and traditional channels
Experience working on or with a creative team. Understanding of advertising sizes and specifications a plus.
Experience developing omnichannel marketing campaigns from planning to execution
We take great care of careers.
With locations around the state, Hartford HealthCare offers exciting opportunities for career development and growth. Here, you are part of an organization on the cutting edge – helping to bring new technologies, breakthrough treatments and community education to countless men, women and children. We know that a thriving organization starts with thriving employees-- we provide a competitive benefits program designed to ensure work/life balance. Every moment matters. And this is
your moment.
#J-18808-Ljbffr