Associate Field Marketing Manager - East
Align Technology, Inc., New York, New York, us, 10261
Associate Field Marketing Manager - East
Department:
Marketing Employment Type:
Full Time Location:
US-New York-Remote Compensation:
$110,400 - $151,800 / year Description
This position is ideal for experienced field marketing professionals to join the Marketing team as an Associate Field Marketing Manager, responsible for driving local market engagement and supporting provider growth initiatives. Partnering with sales, professional marketing, communication and creative teams, you’ll deliver practice-level marketing strategies, education, and tools that strengthen patient acquisition and conversion as well as support execution of local marketing events. This role is critical in bringing to life local marketing strategies supporting business growth through impactful provider enablement and education. The Associate Field Marketing Manager will report to the Senior Manager, Field & Practice Marketing. The role is remote covering East Coast/Southeast local DMAs and will consist of up to 30% travel. Role expectations
Equip practices with brand essentials, onboarding toolkits, and playbooks to strengthen patient acquisition and conversion. Deliver practice marketing training, in-person workshops, and virtual sessions covering: Social media best practices (organic and paid) Digital content creation and editing tools Leveraging promotional opportunities, in-practice merchandising solutions and co-branded materials. Educate providers on using Align’s Practice Marketing Hub and Canva-like tools to create compliant, co-branded content. Collaborate with sales leadership to identify regional focus areas and execute Joint Business Plans (JBPs) with targeted practices. Unlock and manage unique regional promotions tailored to market needs. Partner with the consumer marketing team and agencies to execute local consumer events. Manage co-op marketing programs and plug-and-play merchandising initiatives for eligible providers. Identify and assess local market trends, practice initiatives, and patient needs to inform marketing strategies. Work cross-functionally with: Sales teams to align marketing with growth opportunities. Consumer marketing to leverage campaigns for patient conversion. Creative and brand teams to ensure materials are compliant and on-brand. What we're looking for
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. Experience: 4+ years in field marketing, trade marketing, or channel marketing, preferably in the healthcare, dental, or consumer goods industries. Skills: Strong understanding of consumer marketing tactics, including digital and in-practice marketing. Proficiency with social content creation and editing, and presentation platforms. Communication: Excellent presentation, training, and interpersonal communication skills; ability to engage both internal teams and external providers. Teamwork: Proven ability to work cross-functionally with sales, marketing, and creative teams in a fast-paced environment. KPIs: Case volume growth in supported local practices; adoption rate of marketing toolkits and campaigns; measurable JBP outcomes; and provider engagement and satisfaction score. Pay Transparency
If provided, base salary or wage rate ranges are the range in which Align reasonably expects to set a candidate’s pay for the posted position. Actual placement depends on the individual skills and experience level of a candidate plus the total compensation and equity across team members. For other locations outside of the primary location, the base salary range will be adjusted geographically. For Field Sales roles, the salary listed is the base pay only and does not include the applicable incentive compensation plan. A cost of living adjustment may be added to base pay for higher cost areas in the U.S. Our internship hourly rates are a standard pay determined based on the position and your location, year in school, degree, and experience. General Description of All Benefits We are pleased to provide a general description of the benefits Align offers to full-time employees in this position. Family Benefits. Align offers employees and their eligible dependents medical (with a Health Savings Account option for some plan offerings), dental, and vision in accordance with those plans. Align also offers to employees: Discounts on Invisalign and Vivera to employees and their eligible dependents after 90 days of employment Back-up Child/Elder Care and access to a caregiving concierge Family Forming Benefits – Available to Employees, and their spouse or domestic partner, covered under one of Align’s health plans Breast Milk Delivery and Lactation Support Services Employee Assistance Program Hinge Health Virtual Physical Therapy – Available to all employees and eligible dependents (age 18+) enrolled in an Align medical Plan Employee benefits. Align offers its employees: Short-term and long-term disability insurance in accordance with those plans. Basic Life Insurance and Accidental Death and Dismemberment. Voluntary Supplemental Life Insurance for Employee, Spouse/Domestic Partner, and Child(ren) are available for purchase in accordance with those plans. Flexible Spending Accounts– Employees may be eligible to participate in a health care account (including a limited health FSA if enrolled in a HDHP), dependent care account, and a pre-tax commuter benefit plan. 401k plan (with a discretionary Company match of 50% up to 6% of eligible earnings up to a maximum match of 3%.). Employer match vests after two years – 25% year one and 100% at year two. Align offers traditional, Roth, and after-tax options. Employee Stock Purchase Program (Employees must work 20 hours or more and be employed on purchase date to be eligible). Paid vacation of up to 17 days during the first full year of employment (currently accrued at the rate of 5.24 hours each pay-period), which carries over to a maximum cap of 30 days. Annual paid vacation time accrual increases based on tenure. Both exempt and non-exempt employees who work 32 hours or more per week receive prorated vacation accrual based on their regularly scheduled work hours and tenure. Sick time is accrued throughout the year at the rate of one hour for every thirty worked. Employees can carry over unused sick leave each year, up to a maximum balance of 80 hours. 11 Company-designated paid holidays throughout the year. If employed for at least 12 consecutive months, Align will grant up to 6 weeks of paid Parental Leave. If employed for less than 12 consecutive months, Align will grant up to 4 weeks of paid Parental Leave. All parental leave must be completed within one year of the birth or placement of the child. Parental leave is in addition to any state and/or local parental leave benefits. Three days of paid bereavement leave. In some cases, due to travel the amount of paid leave may be extended to 5 paid days off. To the extent applicable state or local law offers more generous benefits, Align complies with any such law. Non-exempt employees will receive full pay for up to 10 days of jury duty. Exempt employees will receive their full salary during any week they serve and perform any work. Other insurance such as legal, critical illness, voluntary accident, long-term care, auto, home and pet insurance are available for purchase. To the extent applicable state or local law offers more generous benefits, Align complies with any such law.
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Department:
Marketing Employment Type:
Full Time Location:
US-New York-Remote Compensation:
$110,400 - $151,800 / year Description
This position is ideal for experienced field marketing professionals to join the Marketing team as an Associate Field Marketing Manager, responsible for driving local market engagement and supporting provider growth initiatives. Partnering with sales, professional marketing, communication and creative teams, you’ll deliver practice-level marketing strategies, education, and tools that strengthen patient acquisition and conversion as well as support execution of local marketing events. This role is critical in bringing to life local marketing strategies supporting business growth through impactful provider enablement and education. The Associate Field Marketing Manager will report to the Senior Manager, Field & Practice Marketing. The role is remote covering East Coast/Southeast local DMAs and will consist of up to 30% travel. Role expectations
Equip practices with brand essentials, onboarding toolkits, and playbooks to strengthen patient acquisition and conversion. Deliver practice marketing training, in-person workshops, and virtual sessions covering: Social media best practices (organic and paid) Digital content creation and editing tools Leveraging promotional opportunities, in-practice merchandising solutions and co-branded materials. Educate providers on using Align’s Practice Marketing Hub and Canva-like tools to create compliant, co-branded content. Collaborate with sales leadership to identify regional focus areas and execute Joint Business Plans (JBPs) with targeted practices. Unlock and manage unique regional promotions tailored to market needs. Partner with the consumer marketing team and agencies to execute local consumer events. Manage co-op marketing programs and plug-and-play merchandising initiatives for eligible providers. Identify and assess local market trends, practice initiatives, and patient needs to inform marketing strategies. Work cross-functionally with: Sales teams to align marketing with growth opportunities. Consumer marketing to leverage campaigns for patient conversion. Creative and brand teams to ensure materials are compliant and on-brand. What we're looking for
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. Experience: 4+ years in field marketing, trade marketing, or channel marketing, preferably in the healthcare, dental, or consumer goods industries. Skills: Strong understanding of consumer marketing tactics, including digital and in-practice marketing. Proficiency with social content creation and editing, and presentation platforms. Communication: Excellent presentation, training, and interpersonal communication skills; ability to engage both internal teams and external providers. Teamwork: Proven ability to work cross-functionally with sales, marketing, and creative teams in a fast-paced environment. KPIs: Case volume growth in supported local practices; adoption rate of marketing toolkits and campaigns; measurable JBP outcomes; and provider engagement and satisfaction score. Pay Transparency
If provided, base salary or wage rate ranges are the range in which Align reasonably expects to set a candidate’s pay for the posted position. Actual placement depends on the individual skills and experience level of a candidate plus the total compensation and equity across team members. For other locations outside of the primary location, the base salary range will be adjusted geographically. For Field Sales roles, the salary listed is the base pay only and does not include the applicable incentive compensation plan. A cost of living adjustment may be added to base pay for higher cost areas in the U.S. Our internship hourly rates are a standard pay determined based on the position and your location, year in school, degree, and experience. General Description of All Benefits We are pleased to provide a general description of the benefits Align offers to full-time employees in this position. Family Benefits. Align offers employees and their eligible dependents medical (with a Health Savings Account option for some plan offerings), dental, and vision in accordance with those plans. Align also offers to employees: Discounts on Invisalign and Vivera to employees and their eligible dependents after 90 days of employment Back-up Child/Elder Care and access to a caregiving concierge Family Forming Benefits – Available to Employees, and their spouse or domestic partner, covered under one of Align’s health plans Breast Milk Delivery and Lactation Support Services Employee Assistance Program Hinge Health Virtual Physical Therapy – Available to all employees and eligible dependents (age 18+) enrolled in an Align medical Plan Employee benefits. Align offers its employees: Short-term and long-term disability insurance in accordance with those plans. Basic Life Insurance and Accidental Death and Dismemberment. Voluntary Supplemental Life Insurance for Employee, Spouse/Domestic Partner, and Child(ren) are available for purchase in accordance with those plans. Flexible Spending Accounts– Employees may be eligible to participate in a health care account (including a limited health FSA if enrolled in a HDHP), dependent care account, and a pre-tax commuter benefit plan. 401k plan (with a discretionary Company match of 50% up to 6% of eligible earnings up to a maximum match of 3%.). Employer match vests after two years – 25% year one and 100% at year two. Align offers traditional, Roth, and after-tax options. Employee Stock Purchase Program (Employees must work 20 hours or more and be employed on purchase date to be eligible). Paid vacation of up to 17 days during the first full year of employment (currently accrued at the rate of 5.24 hours each pay-period), which carries over to a maximum cap of 30 days. Annual paid vacation time accrual increases based on tenure. Both exempt and non-exempt employees who work 32 hours or more per week receive prorated vacation accrual based on their regularly scheduled work hours and tenure. Sick time is accrued throughout the year at the rate of one hour for every thirty worked. Employees can carry over unused sick leave each year, up to a maximum balance of 80 hours. 11 Company-designated paid holidays throughout the year. If employed for at least 12 consecutive months, Align will grant up to 6 weeks of paid Parental Leave. If employed for less than 12 consecutive months, Align will grant up to 4 weeks of paid Parental Leave. All parental leave must be completed within one year of the birth or placement of the child. Parental leave is in addition to any state and/or local parental leave benefits. Three days of paid bereavement leave. In some cases, due to travel the amount of paid leave may be extended to 5 paid days off. To the extent applicable state or local law offers more generous benefits, Align complies with any such law. Non-exempt employees will receive full pay for up to 10 days of jury duty. Exempt employees will receive their full salary during any week they serve and perform any work. Other insurance such as legal, critical illness, voluntary accident, long-term care, auto, home and pet insurance are available for purchase. To the extent applicable state or local law offers more generous benefits, Align complies with any such law.
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