Sr. Content Marketing Manager
Nashville Public Radio, Nashville, Tennessee, United States, 37247
Sr. Content Marketing Manager
Company:
Healthcare Systems and Technologies, LLC (HST Pathways)
Location:
Remote (Nashville, TN)
Reports to:
Sr. VP of Marketing
Employment Type:
Full-time
About Us HST Pathways is on a mission to transform healthcare with innovative software technology that enables surgery centers to provide more cost-efficient patient care and better outcomes. We’re a profitable, fully-remote $75M+ ARR vertical SaaS company backed by Bain Capital - growing fast and hiring top talent to fuel our next stage.
What We’re Looking For We’re looking for someone who gets the power of brand and content, who can further our industry insights and data benchmarks, and who can make us the company that ASC leaders think of before they’re even in-market.
Your Role In The Organization One of our top Marketing strategic pillars is to become the go-to-resource for strategic topics in the ASC industry, and we want someone to help us further that. Reporting to the VP of Marketing, you will:
Build and lead our content marketing, blend creativity with insights to grow engagement with our audience, and further our content and brand. This can be through using existing programs and by creating new ones.
Lead and host our podcast episodes, strategy, and distribution.
Lead the creation and promotion of our data benchmarks and insights reports, in collaboration with the Data Science team.
Lead social media publishing and engagement.
Oversee the Marketing design process and brand cohesion, including overseeing the design agency we use.
Run other content programs such as website bundles of our top resources by topic, customer webinars, branded emails for campaigns and newsletters, and client awards.
Prep HST speakers at conferences and help prepare their presentations. Ideal if you can become enough of an ASC expert over time that you’re invited to speak at conferences.
Desired Experience You’ll Bring
Proven experience building a content engine that grew audience engagement, brand, and pipeline.
Understanding of Chris Walker’s, Dave Gerhardt’s, and April Dunford’s marketing philosophies.
Worked closely with executives and industry leaders to turn insights into compelling content.
Excellent written and verbal communication skills.
Proven creativity and problem-solving skills; ability to work around obstacles and solve problems with minimal direction.
Strong organizational/time management skills; ability to prioritize work and meet deadlines in a fast-paced environment.
Preferred:
Hosted a podcast or video series.
Preferred:
AI fluency to accelerate content creation and insights.
When applying, please include 3 great examples of videos or writing of yours (e.g., podcast, blog, web page, email newsletter, etc.). Please add links to them in your resume, or submit them separately.
Examples Of Our Existing Content Programs
Podcast: https://www.hstpathways.com/podcast/
Annual State of the ASC Industry Report: https://www.hstpathways.com/resources/surgery-center-industry-report/
Data benchmarks by specialty: https://www.hstpathways.com/specialty-data/
Website bundles of top resources by topic: https://www.hstpathways.com/content-bundles/
Customer stories: https://www.hstpathways.com/success-stories/
Client Awards program: https://www.hstpathways.com/client-awards/
LinkedIn page: https://www.linkedin.com/company/hstpathways
Perks & Benefits
Remote work environment
Health benefits paid for employees
Flexible Paid Time Off Policy
11 company holidays per year
Paid parental leave
401K with matching contributions
Learning and development allowance
A diverse, inclusive, and fun team!
#J-18808-Ljbffr
Healthcare Systems and Technologies, LLC (HST Pathways)
Location:
Remote (Nashville, TN)
Reports to:
Sr. VP of Marketing
Employment Type:
Full-time
About Us HST Pathways is on a mission to transform healthcare with innovative software technology that enables surgery centers to provide more cost-efficient patient care and better outcomes. We’re a profitable, fully-remote $75M+ ARR vertical SaaS company backed by Bain Capital - growing fast and hiring top talent to fuel our next stage.
What We’re Looking For We’re looking for someone who gets the power of brand and content, who can further our industry insights and data benchmarks, and who can make us the company that ASC leaders think of before they’re even in-market.
Your Role In The Organization One of our top Marketing strategic pillars is to become the go-to-resource for strategic topics in the ASC industry, and we want someone to help us further that. Reporting to the VP of Marketing, you will:
Build and lead our content marketing, blend creativity with insights to grow engagement with our audience, and further our content and brand. This can be through using existing programs and by creating new ones.
Lead and host our podcast episodes, strategy, and distribution.
Lead the creation and promotion of our data benchmarks and insights reports, in collaboration with the Data Science team.
Lead social media publishing and engagement.
Oversee the Marketing design process and brand cohesion, including overseeing the design agency we use.
Run other content programs such as website bundles of our top resources by topic, customer webinars, branded emails for campaigns and newsletters, and client awards.
Prep HST speakers at conferences and help prepare their presentations. Ideal if you can become enough of an ASC expert over time that you’re invited to speak at conferences.
Desired Experience You’ll Bring
Proven experience building a content engine that grew audience engagement, brand, and pipeline.
Understanding of Chris Walker’s, Dave Gerhardt’s, and April Dunford’s marketing philosophies.
Worked closely with executives and industry leaders to turn insights into compelling content.
Excellent written and verbal communication skills.
Proven creativity and problem-solving skills; ability to work around obstacles and solve problems with minimal direction.
Strong organizational/time management skills; ability to prioritize work and meet deadlines in a fast-paced environment.
Preferred:
Hosted a podcast or video series.
Preferred:
AI fluency to accelerate content creation and insights.
When applying, please include 3 great examples of videos or writing of yours (e.g., podcast, blog, web page, email newsletter, etc.). Please add links to them in your resume, or submit them separately.
Examples Of Our Existing Content Programs
Podcast: https://www.hstpathways.com/podcast/
Annual State of the ASC Industry Report: https://www.hstpathways.com/resources/surgery-center-industry-report/
Data benchmarks by specialty: https://www.hstpathways.com/specialty-data/
Website bundles of top resources by topic: https://www.hstpathways.com/content-bundles/
Customer stories: https://www.hstpathways.com/success-stories/
Client Awards program: https://www.hstpathways.com/client-awards/
LinkedIn page: https://www.linkedin.com/company/hstpathways
Perks & Benefits
Remote work environment
Health benefits paid for employees
Flexible Paid Time Off Policy
11 company holidays per year
Paid parental leave
401K with matching contributions
Learning and development allowance
A diverse, inclusive, and fun team!
#J-18808-Ljbffr