Digital Marketing Manager in Beautiful Sarasota, Florida - Sarasota, FL
Waste Pro, USA, Sarasota, Florida, United States, 34243
Overview
Waste Pro of Florida
The Digital Marketing Manager will demonstrate a clear understanding of business needs and goals to plan and execute digital marketing strategies that deliver excellent results and ROI. This role works collaboratively to coordinate and manage digital campaigns to implement a winning marketing strategy.
Responsibilities
Create and execute digital marketing strategies
Perform keyword, competitor, industry, and content development research
Optimize paid ad campaigns and manage ad spend
Planning, development and execution of digital programs and campaigns, including website strategy, budget, design, and social media
Track KPIs through digital analytics and reporting to ensure strategies are achieving client objectives and producing ROI
Manage the call tracking platform
Execute continual research and learning to stay aware of trends within the industry
Prioritize tasks and manage time appropriately to meet short and long-term deadlines
Proficient with graphic design with the ability to create visual concepts
Manage the digital marketing calendar
Maintain online presence and reputation of the company
Working closely with marketing to establish and maintain brand awareness and consistency
Qualifications
3-5 years of digital marketing experience
Bachelor's degree in digital marketing, digital design, media communications, web design & development, or related field
Solid understanding of web metrics and digital analytics, with the ability to generate, analyze and interpret data
Deep understanding of digital marketing and digital production
Clear understanding of SEO, content writing, and online advertising strategy and execution
Familiar with Photoshop, Adobe Illustrator, and InDesign
Experience managing social media campaigns and knowledge of social media marketing preferred
Project Management Experience preferred
Creative thinker with the ability to manage and problem solve in a fast-paced environment
Strong written and verbal communication skills
Strong attention to detail and well organized
Ability to multitask and meet deadlines
CDL No CDL Required
Other Job Responsibilities
Employees in this job classification must attend and participate in corporation sponsored training courses as assigned
Employees in this job classification are responsible for keeping up to date on current technology, as job appropriate, being used
Any additional job duties that may be assigned by the Supervisor
Special Considerations/Physical Work Requirements Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.
Required to use motor coordination with finger dexterity (such as keyboarding, machine operation, driving, etc.)- most of the workday
Required to exert physical effort in tasks that involve the ability to exert light physical effort in sedentary to light work, but which may involve some lifting, carrying, pushing and/or pulling of objects and materials of light weight handling objects less than 25 pounds- rarely
Work Environment Normal setting for this job is: office setting.
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The Digital Marketing Manager will demonstrate a clear understanding of business needs and goals to plan and execute digital marketing strategies that deliver excellent results and ROI. This role works collaboratively to coordinate and manage digital campaigns to implement a winning marketing strategy.
Responsibilities
Create and execute digital marketing strategies
Perform keyword, competitor, industry, and content development research
Optimize paid ad campaigns and manage ad spend
Planning, development and execution of digital programs and campaigns, including website strategy, budget, design, and social media
Track KPIs through digital analytics and reporting to ensure strategies are achieving client objectives and producing ROI
Manage the call tracking platform
Execute continual research and learning to stay aware of trends within the industry
Prioritize tasks and manage time appropriately to meet short and long-term deadlines
Proficient with graphic design with the ability to create visual concepts
Manage the digital marketing calendar
Maintain online presence and reputation of the company
Working closely with marketing to establish and maintain brand awareness and consistency
Qualifications
3-5 years of digital marketing experience
Bachelor's degree in digital marketing, digital design, media communications, web design & development, or related field
Solid understanding of web metrics and digital analytics, with the ability to generate, analyze and interpret data
Deep understanding of digital marketing and digital production
Clear understanding of SEO, content writing, and online advertising strategy and execution
Familiar with Photoshop, Adobe Illustrator, and InDesign
Experience managing social media campaigns and knowledge of social media marketing preferred
Project Management Experience preferred
Creative thinker with the ability to manage and problem solve in a fast-paced environment
Strong written and verbal communication skills
Strong attention to detail and well organized
Ability to multitask and meet deadlines
CDL No CDL Required
Other Job Responsibilities
Employees in this job classification must attend and participate in corporation sponsored training courses as assigned
Employees in this job classification are responsible for keeping up to date on current technology, as job appropriate, being used
Any additional job duties that may be assigned by the Supervisor
Special Considerations/Physical Work Requirements Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.
Required to use motor coordination with finger dexterity (such as keyboarding, machine operation, driving, etc.)- most of the workday
Required to exert physical effort in tasks that involve the ability to exert light physical effort in sedentary to light work, but which may involve some lifting, carrying, pushing and/or pulling of objects and materials of light weight handling objects less than 25 pounds- rarely
Work Environment Normal setting for this job is: office setting.
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