DigiKey is one of the fastest growing distributors of electronic components in the world. In addition to offering the broadest selection of in-stock electronic components and providing the best service possible to customers, employees have access to a highly competitive benefits package. To learn more, visit our benefits and perks page.
Overview An Email Marketing Associate will exhibit expertise in Marketing Automation, Predictive Analytics, Lead Nurturing, and the art and science of messaging. This position will utilize those skills in various aspects of DigiKey’s email marketing initiatives for prospecting to new customers and increasing loyalty among existing customers. This is an essential onsite role; it will require a minimum of two days per week in the office and availability for projects in the office as needed.
Responsibilities
Provide analytic data related to your email marketing initiatives
Serve as marketing liaison to other DigiKey departments for cross-channel campaigns
Set-up, test and launch email campaigns with heavy emphasis on customer segmentation, testing protocol and technical execution
Understand and utilize reporting of automated, trigger and transactional emails and implement new product recommendations to improve performance
Create new email templates, segmentation filters and update existing email creatives. Contribute towards the continued modernization and evolution of the brand
Ensure rendering consistency of email campaigns in webmail and app-based email clients (Gmail, Outlook.com, iOS Mail, Windows Mail, etc.)
Optimize graphic elements for desktop and mobile devices
Develop HTML for email creative. Code new personalization modules and version emails to support segmentation strategies
Manage reporting of automated, trigger and transactional emails and implement new product recommendations to improve performance
Execute/deploy various channel marketing initiatives
Adhere to production schedules and deadlines
Collate creative content to produce ultimate send pieces
Interact as needed with vendor partners to execute marketing initiatives
Ensure the creative approval process for design requirements is met prior to submitting
Develop proficiency in necessary systems, such as marketing automation and content management
Other duties as assigned including but not limited to possible reallocation of efforts to other organizations per business need and management request
Take on additional responsibilities from Email Marketing Managers or Email Marketing leadership
Required Knowledge, Skills, And Experience
Bachelor's Degree in Marketing, Business Administration or a similar area of study or equivalent, relevant work experience
Email deployment certifications (e.g. Marketo, Google, etc) (Preferred)
Thoroughness and exceptional accuracy in proofreading emails
Meticulous with managing data across different spreadsheets and platforms
Swiftly re-prioritize tasks, manage change, and re-adjust strategies based on client needs
Be a problem solver and have a proactive approach to tackling projects
Self-motivated to work independently, prioritize and manage numerous deadlines
Excellent writing skills
Time Management
Manage Execution
Thoroughness
Problem Solving & Analysis
Strong communication and customer service skills
Preferred Qualifications
Comfortable executing upon A/B test hypotheses such as subject lines, content, design/layout, or timing to increase customer engagement and retention while decreasing unsubscribes
Good understanding of enterprise lead and sales funnel workflow, e.g. Integration across Sales, Marketing, and Customer support
Working knowledge of the e-commerce / online retail space, CRM integrations (Salesforce, Eloqua, HubSpot, Marketo etc.), shopping engines, and complex integrations
Experience with email deployment platforms
Physical Requirements
Generally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse and screen
Generally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your body
Compensation The base pay range for this position is:
$23.50 to $32.25
Must be authorized to work in the U.S. without the need for employment-based immigration sponsorship, now or in the future. The employer does not offer immigration sponsorship for this opportunity.
Many factors influence the determination of base pay within a range, including the candidate’s work experience in related roles; the candidate’s knowledge, skills, capabilities, and performance; the relative pay of other DigiKey employees in similar roles; and the budget available for the position.
DigiKey Electronics is an Equal Opportunity Employer. We encourage all qualified candidates, including protected veterans and individuals with disabilities, to apply and be considered for open positions.
If you are an applicant with a disability and need a reasonable accommodation for any part of the employment process, please contact Human Resources at 1-800-338-4105 or careers.us@digikey.com.
Know Your Rights: Workplace Discrimination is Illegal
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Overview An Email Marketing Associate will exhibit expertise in Marketing Automation, Predictive Analytics, Lead Nurturing, and the art and science of messaging. This position will utilize those skills in various aspects of DigiKey’s email marketing initiatives for prospecting to new customers and increasing loyalty among existing customers. This is an essential onsite role; it will require a minimum of two days per week in the office and availability for projects in the office as needed.
Responsibilities
Provide analytic data related to your email marketing initiatives
Serve as marketing liaison to other DigiKey departments for cross-channel campaigns
Set-up, test and launch email campaigns with heavy emphasis on customer segmentation, testing protocol and technical execution
Understand and utilize reporting of automated, trigger and transactional emails and implement new product recommendations to improve performance
Create new email templates, segmentation filters and update existing email creatives. Contribute towards the continued modernization and evolution of the brand
Ensure rendering consistency of email campaigns in webmail and app-based email clients (Gmail, Outlook.com, iOS Mail, Windows Mail, etc.)
Optimize graphic elements for desktop and mobile devices
Develop HTML for email creative. Code new personalization modules and version emails to support segmentation strategies
Manage reporting of automated, trigger and transactional emails and implement new product recommendations to improve performance
Execute/deploy various channel marketing initiatives
Adhere to production schedules and deadlines
Collate creative content to produce ultimate send pieces
Interact as needed with vendor partners to execute marketing initiatives
Ensure the creative approval process for design requirements is met prior to submitting
Develop proficiency in necessary systems, such as marketing automation and content management
Other duties as assigned including but not limited to possible reallocation of efforts to other organizations per business need and management request
Take on additional responsibilities from Email Marketing Managers or Email Marketing leadership
Required Knowledge, Skills, And Experience
Bachelor's Degree in Marketing, Business Administration or a similar area of study or equivalent, relevant work experience
Email deployment certifications (e.g. Marketo, Google, etc) (Preferred)
Thoroughness and exceptional accuracy in proofreading emails
Meticulous with managing data across different spreadsheets and platforms
Swiftly re-prioritize tasks, manage change, and re-adjust strategies based on client needs
Be a problem solver and have a proactive approach to tackling projects
Self-motivated to work independently, prioritize and manage numerous deadlines
Excellent writing skills
Time Management
Manage Execution
Thoroughness
Problem Solving & Analysis
Strong communication and customer service skills
Preferred Qualifications
Comfortable executing upon A/B test hypotheses such as subject lines, content, design/layout, or timing to increase customer engagement and retention while decreasing unsubscribes
Good understanding of enterprise lead and sales funnel workflow, e.g. Integration across Sales, Marketing, and Customer support
Working knowledge of the e-commerce / online retail space, CRM integrations (Salesforce, Eloqua, HubSpot, Marketo etc.), shopping engines, and complex integrations
Experience with email deployment platforms
Physical Requirements
Generally, spend the workday sitting at a workstation and operating computer devices, such as, but not limited to keyboard, mouse and screen
Generally, spend the workday performing repetitive motions that involve or affect the hands, head, and other parts of your body
Compensation The base pay range for this position is:
$23.50 to $32.25
Must be authorized to work in the U.S. without the need for employment-based immigration sponsorship, now or in the future. The employer does not offer immigration sponsorship for this opportunity.
Many factors influence the determination of base pay within a range, including the candidate’s work experience in related roles; the candidate’s knowledge, skills, capabilities, and performance; the relative pay of other DigiKey employees in similar roles; and the budget available for the position.
DigiKey Electronics is an Equal Opportunity Employer. We encourage all qualified candidates, including protected veterans and individuals with disabilities, to apply and be considered for open positions.
If you are an applicant with a disability and need a reasonable accommodation for any part of the employment process, please contact Human Resources at 1-800-338-4105 or careers.us@digikey.com.
Know Your Rights: Workplace Discrimination is Illegal
#J-18808-Ljbffr