General Motors
This role is categorized as hybrid. This means the successful candidate is expected to report to Warren Technical Center three times per week, at minimum [or other frequency dictated by the business if more than 3 days].
The Role As a Strategist in MAS, you will assist in driving media performance insights across GM’s marketing ecosystem. You will work closely with MSI, Media, CRM, and Brand teams to support measurement frameworks, analyze cross-channel performance, and help deliver actionable insights that inform campaign strategy and investment decisions.
This role is ideal for someone with strong analytical skills, curiosity, and a desire to learn media strategy and measurement in a collaborative environment.
What You’ll Do
Media Performance Analysis:
Assist in gathering and analyzing media data to identify performance trends and optimization opportunities across channels such as Display, Search, Social, and Video.
Measurement Support:
Help maintain and apply methodologies for media measurement, ensuring data integrity and proper tagging standards.
Cross-Team Collaboration:
Work with MSI, GMR, EDAI, and GMIT teams to incorporate media insights into campaign reporting and dashboards.
Campaign Reporting:
Prepare monthly and ad hoc reports on media KPIs and funnel performance. Summarize findings into clear, actionable insights for internal teams.
Creative & Equity Insights:
Support the integration of creative taxonomy and brand metrics into reporting and storytelling.
Presentation Development:
Assist in creating presentations and dashboards that communicate insights effectively to stakeholders.
Your Skills & Abilities (Required Qualifications)
Bachelor’s degree in Marketing, Business Analytics, Communications, or a related field.
3-5 years in media analytics, marketing, or related fields.
Familiarity with media analytics platforms (Adobe Analytics, Google Analytics) and basic understanding of ad tech or MarTech.
Basic knowledge of SQL for querying and managing databases effectively.
Basic proficiency in Excel and/or data visualization tools (Power BI experience is a plus).
Strong communication skills to explain data insights clearly to non-technical audiences.
A curious and detail-oriented mindset with a willingness to learn new tools and methodologies.
What Can Give You a Competitive Advantage (Preferred Qualifications)
Exposure to creative measurement or brand equity analysis.
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The Role As a Strategist in MAS, you will assist in driving media performance insights across GM’s marketing ecosystem. You will work closely with MSI, Media, CRM, and Brand teams to support measurement frameworks, analyze cross-channel performance, and help deliver actionable insights that inform campaign strategy and investment decisions.
This role is ideal for someone with strong analytical skills, curiosity, and a desire to learn media strategy and measurement in a collaborative environment.
What You’ll Do
Media Performance Analysis:
Assist in gathering and analyzing media data to identify performance trends and optimization opportunities across channels such as Display, Search, Social, and Video.
Measurement Support:
Help maintain and apply methodologies for media measurement, ensuring data integrity and proper tagging standards.
Cross-Team Collaboration:
Work with MSI, GMR, EDAI, and GMIT teams to incorporate media insights into campaign reporting and dashboards.
Campaign Reporting:
Prepare monthly and ad hoc reports on media KPIs and funnel performance. Summarize findings into clear, actionable insights for internal teams.
Creative & Equity Insights:
Support the integration of creative taxonomy and brand metrics into reporting and storytelling.
Presentation Development:
Assist in creating presentations and dashboards that communicate insights effectively to stakeholders.
Your Skills & Abilities (Required Qualifications)
Bachelor’s degree in Marketing, Business Analytics, Communications, or a related field.
3-5 years in media analytics, marketing, or related fields.
Familiarity with media analytics platforms (Adobe Analytics, Google Analytics) and basic understanding of ad tech or MarTech.
Basic knowledge of SQL for querying and managing databases effectively.
Basic proficiency in Excel and/or data visualization tools (Power BI experience is a plus).
Strong communication skills to explain data insights clearly to non-technical audiences.
A curious and detail-oriented mindset with a willingness to learn new tools and methodologies.
What Can Give You a Competitive Advantage (Preferred Qualifications)
Exposure to creative measurement or brand equity analysis.
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