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Okta

Director, Product Marketing - Auth0

Okta, San Francisco, California, United States, 94199

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Overview Get to know Okta. Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box — we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We’re building a world where Identity belongs to you.

Director, Product Marketing, Auth0

Auth0 technology is an easy-to-implement authentication and authorization platform designed by developers for developers. We make access to applications safe, secure, and seamless for the more than 100 million daily logins around the world. Our modern approach to identity enables this Tier 0 global service to deliver convenience, privacy, and security so customers can focus on innovation.

What You’ll Be Doing

Own the Product Narrative: Define and manage the strategic narrative for Auth0. You will be the expert on our market, customers, and competition, using that insight to craft compelling positioning and messaging.

Lead, Mentor, and Grow a Team: Act as a player-coach, leading and empowering a small, high-performing team of product marketers. You will be responsible for hiring, mentoring, and developing talent.

Orchestrate High-Impact Launches: Lead the GTM execution for Auth0’s most strategic product launches, ensuring the entire organization is aligned and the launch delivers on its business goals.

Influence the Product Roadmap: Serve as a critical partner to Product and Engineering leadership. You\'ll use your technical credibility and market insights to influence the future direction of the Auth0 platform.

Deliver the Voice of the Market: Establish the framework for analyzing market trends, competitive threats, and customer feedback. Ensure that actionable insights are delivered to leadership, product, and GTM teams.

Build strong partnerships: Establish a powerful alliance with Product Management to connect roadmap decisions to market opportunity. Partner with Marketing to ensure our product story is at the heart of every campaign.

What You’ll Bring

Experience: 15+ years in a product function (e.g., product marketing, product management) in SaaS/enterprise software, with 7+ years in a people management role.

Player-Coach Leadership: Proven experience hiring, mentoring, and leading high-performing teams, while also being able to roll up your sleeves to personally deliver on strategic projects.

Deep Technical Credibility: You are technical enough to go deep with the Auth0 product, build trust and rapport with a developer audience, and influence the product roadmap with sound, market-driven arguments.

Strategic Mindset: Demonstrated ability to develop and execute strategies that blend enterprise, sales-led motions with bottoms-up, developer-focused product-led growth.

Bias for Action: You thrive in a fast-paced environment and have a proven ability to move with speed and agility from strategy to implementation.

Technical Storytelling: An exceptional ability to communicate complex technical concepts simply and persuasively to a wide range of audiences, from developers to C-level executives.

Why Join Us This is a rare opportunity to lead product marketing for a platform loved by millions of developers and trusted by thousands of enterprises. You won’t just be marketing a product; you’ll be shaping the narrative for a category leader. This role offers the chance to build and lead a team, influence the future of our product, and directly drive the next chapter of Auth0’s growth. We value diversity of backgrounds and experiences, and we encourage you to apply even if you don’t meet every requirement listed.

Okta offers compensation details, equity (where applicable), and benefits, including health, dental and vision insurance, 401(k), flexible spending accounts, paid leave (including PTO and parental leave), in accordance with applicable plans and policies. Travel to office locations may be required for onboarding. Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use the accommodation process described. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.

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