Valuetainment
Get AI-powered advice on this job and more exclusive features.
Direct message the job poster from Valuetainment
The Role Reports to: Chief Executive Officer
Overview The Vice President of Digital Marketing will own and scale all digital marketing and paid media efforts across the company.
Reporting directly to the CEO, this role is responsible for ideating, building, executing, and optimizing performance-driven campaigns with a clear mandate: deliver and exceed Return on Ad Spend (ROAS) targets.
This is a P&L-minded leadership role, not a brand-only position. The VP of Digital Marketing will be given meaningful autonomy, significant budget, and the authority to move fast as long as performance warrants it. When ROAS targets are met or exceeded, the company is prepared to aggressively scale spend behind winning campaigns.
In addition to internal impact, a successful VP will have the opportunity to build an external-facing digital marketing business, selling services and expertise to our 10,000+ clients across 60+ countries.
Key Responsibilities
Own the end-to-end digital marketing strategy, with primary accountability for ROAS
Translate business objectives into clear performance marketing plans
Ideate, test, launch, and scale paid media campaigns across relevant platforms (e.g., Meta, Google, YouTube, LinkedIn, programmatic, emerging channels)
Continuously optimize creative, targeting, funnels, and spend allocation to maximize ROI
Make rapid, data-driven decisions on where to double down, pause, or kill campaigns
Integrate AI into all appropriate marketing initiatives to optimize resources
Budget Ownership & Growth Scaling
Manage and allocate significant paid media budgets
Earn increased budget authority through consistent ROAS performance
Build forecasting models tied to spend, CAC, LTV, and revenue outcomes
Partner with Finance and Leadership to align spend with growth targets
Creative & Conversion Optimization
Oversee creative strategy in partnership with internal graphic and content teams
Ensure creative is built to convert, not just look good
Own and optimize funnel performance from impression → click → conversion → revenue
Drive continuous A/B and channel testing across ads, landing pages, and offers
Lead, hire, and develop a high-performing internal Digital Marketing team, including performance marketers, media buyers, graphic designers and creative strategists
Set clear performance expectations and accountability standards
Build scalable processes, dashboards, and operating rhythms
Create a culture of ownership, experimentation, and measurable results
External Commercial Opportunity (Growth Path)
If successful, develop and lead an external digital marketing offering
Deliver performance marketing solutions to 10,000+ global clients
Create an additional revenue stream tied directly to marketing excellence
The Leader Strong candidates for this role will be senior results-driven, P&L minded, innovative entrepreneurs with a track-record of effectively converting attention into revenue, in high-growth organizations. They will possess a majority of the following experiences and attributes:
Capabilities & Experience Required
Proven success leading omnichannel, performance-driven and data-informed digital marketing and paid media
Demonstrated track record of meeting or exceeding ROAS targets
Experience managing large ad budgets with accountability for results
Strong analytical and financial mindset (CAC, LTV, ROAS, contribution margin)
Experience leading, hiring, and developing marketing teams
Comfortable operating in a fast-paced, high-accountability environment
Preferred
Experience scaling marketing in a high-growth company
Background in direct response, performance marketing, or growth marketing
Experience building or selling marketing services externally
Familiarity with global campaigns and international audiences
Leadership Characteristics
Thinks and acts like an owner
Able to pivot between hands-on execution and managing at scale
Bias for action and speed
Comfortable with transparency, debate, and direct feedback
Obsessed with results and continuous improvement
High standards for themselves and their team
Our Culture We are a team of thinkers, builders, and doers. At Valuetainment, culture is not just a buzzword. It is a way of operating. We hold ourselves to a higher standard, believe in extreme ownership, and constantly challenge one another to grow. If you’re looking for comfort, this is not the place. If you’re here to build something that matters, you’re in the right room.
Watch
this video
to hear directly from Patrick Bet-David on what it means to be part of the Valuetainment culture.
Our Core Values Our mission is to Enlighten, Entertain and Empower current and future leaders around the world. To deliver on the Mission, we are irrevocably driven by four core values: Capitalism, Leadership, Debate, and Entrepreneurship.
Success Metrics The Vice President of Digital Marketing will be evaluated on P&L outcomes, not just activity and campaign KPIs, including:
Return on Ad Spend (ROAS)
Customer Acquisition Cost (CAC)
Revenue attributed to paid media
Funnel conversion rates
Speed and effectiveness of campaign iteration
Team performance and scalability
An attractive compensation package structured for a high-growth opportunity that includes:
Performance-based bonus tied to ROAS performance and outperformance
LTIP (cash-based profit sharing) and Equity
Comprehensive Benefits Package including 401(k) with company match
Increased budget authority and long-term opportunity tied to results
Final compensation will be determined based on experience and skills and may vary from the range listed above.
#J-18808-Ljbffr
Direct message the job poster from Valuetainment
The Role Reports to: Chief Executive Officer
Overview The Vice President of Digital Marketing will own and scale all digital marketing and paid media efforts across the company.
Reporting directly to the CEO, this role is responsible for ideating, building, executing, and optimizing performance-driven campaigns with a clear mandate: deliver and exceed Return on Ad Spend (ROAS) targets.
This is a P&L-minded leadership role, not a brand-only position. The VP of Digital Marketing will be given meaningful autonomy, significant budget, and the authority to move fast as long as performance warrants it. When ROAS targets are met or exceeded, the company is prepared to aggressively scale spend behind winning campaigns.
In addition to internal impact, a successful VP will have the opportunity to build an external-facing digital marketing business, selling services and expertise to our 10,000+ clients across 60+ countries.
Key Responsibilities
Own the end-to-end digital marketing strategy, with primary accountability for ROAS
Translate business objectives into clear performance marketing plans
Ideate, test, launch, and scale paid media campaigns across relevant platforms (e.g., Meta, Google, YouTube, LinkedIn, programmatic, emerging channels)
Continuously optimize creative, targeting, funnels, and spend allocation to maximize ROI
Make rapid, data-driven decisions on where to double down, pause, or kill campaigns
Integrate AI into all appropriate marketing initiatives to optimize resources
Budget Ownership & Growth Scaling
Manage and allocate significant paid media budgets
Earn increased budget authority through consistent ROAS performance
Build forecasting models tied to spend, CAC, LTV, and revenue outcomes
Partner with Finance and Leadership to align spend with growth targets
Creative & Conversion Optimization
Oversee creative strategy in partnership with internal graphic and content teams
Ensure creative is built to convert, not just look good
Own and optimize funnel performance from impression → click → conversion → revenue
Drive continuous A/B and channel testing across ads, landing pages, and offers
Lead, hire, and develop a high-performing internal Digital Marketing team, including performance marketers, media buyers, graphic designers and creative strategists
Set clear performance expectations and accountability standards
Build scalable processes, dashboards, and operating rhythms
Create a culture of ownership, experimentation, and measurable results
External Commercial Opportunity (Growth Path)
If successful, develop and lead an external digital marketing offering
Deliver performance marketing solutions to 10,000+ global clients
Create an additional revenue stream tied directly to marketing excellence
The Leader Strong candidates for this role will be senior results-driven, P&L minded, innovative entrepreneurs with a track-record of effectively converting attention into revenue, in high-growth organizations. They will possess a majority of the following experiences and attributes:
Capabilities & Experience Required
Proven success leading omnichannel, performance-driven and data-informed digital marketing and paid media
Demonstrated track record of meeting or exceeding ROAS targets
Experience managing large ad budgets with accountability for results
Strong analytical and financial mindset (CAC, LTV, ROAS, contribution margin)
Experience leading, hiring, and developing marketing teams
Comfortable operating in a fast-paced, high-accountability environment
Preferred
Experience scaling marketing in a high-growth company
Background in direct response, performance marketing, or growth marketing
Experience building or selling marketing services externally
Familiarity with global campaigns and international audiences
Leadership Characteristics
Thinks and acts like an owner
Able to pivot between hands-on execution and managing at scale
Bias for action and speed
Comfortable with transparency, debate, and direct feedback
Obsessed with results and continuous improvement
High standards for themselves and their team
Our Culture We are a team of thinkers, builders, and doers. At Valuetainment, culture is not just a buzzword. It is a way of operating. We hold ourselves to a higher standard, believe in extreme ownership, and constantly challenge one another to grow. If you’re looking for comfort, this is not the place. If you’re here to build something that matters, you’re in the right room.
Watch
this video
to hear directly from Patrick Bet-David on what it means to be part of the Valuetainment culture.
Our Core Values Our mission is to Enlighten, Entertain and Empower current and future leaders around the world. To deliver on the Mission, we are irrevocably driven by four core values: Capitalism, Leadership, Debate, and Entrepreneurship.
Success Metrics The Vice President of Digital Marketing will be evaluated on P&L outcomes, not just activity and campaign KPIs, including:
Return on Ad Spend (ROAS)
Customer Acquisition Cost (CAC)
Revenue attributed to paid media
Funnel conversion rates
Speed and effectiveness of campaign iteration
Team performance and scalability
An attractive compensation package structured for a high-growth opportunity that includes:
Performance-based bonus tied to ROAS performance and outperformance
LTIP (cash-based profit sharing) and Equity
Comprehensive Benefits Package including 401(k) with company match
Increased budget authority and long-term opportunity tied to results
Final compensation will be determined based on experience and skills and may vary from the range listed above.
#J-18808-Ljbffr