Feel Good Foods
Overview
Location:
Downtown New York, NY (Hybrid, 3+ days in office per week)
About Feel Good Foods
Feel Good Foods, Inc. is the leading gluten-free, natural, frozen appetizers and breakfast brand, offering a wide range of delicious, chef-inspired foods for everyone to enjoy. We prioritize the taste and integrity of our products and the trust of our consumers.
We are a rapidly growing team headquartered in downtown Manhattan, home to a friendly, lively, and innovative office environment. We offer competitive benefits, including 80% coverage for medical/dental / vision and a Discretionary Time Off policy. We prioritize the well-being of our employees, providing allowances for wellness and training & development, and keeping our office stocked with premium snacks.
About the Job
We are seeking a seasoned, thoughtful, and decisive
Senior Director of Brand Marketing
to own how Feel Good Foods shows up in the world. In this role, you will serve as the
central steward of the brand , responsible for ensuring clarity, intention, and excellence across everything we put into the world, especially in moments that matter most. You’ll help translate leadership vision into consistent brand standards, guide high-visibility initiatives, and raise the bar on how we present ourselves to consumers, partners, retailers, and the broader cultural conversation.
You will report to the Sr Director of Marketing & Strategy, and work closely with the Marketing Manager, agency partners, and cross-functional leaders to shape brand initiatives, creative direction, and high-impact moments. Some days you’ll be pressure-testing a PR opportunity or partnership idea; others you’ll be reviewing sell sheets, website flows, or influencer kits to ensure they reflect who we are and where we’re going.
This is not an execution-first social media manager role or a tactical marketing operations role, but rather a senior brand role for someone who thrives on judgment, taste, and ownership, who can anticipate needs early, make confident decisions, and help a fast-growing brand move quickly without losing polish or coherence. If you’re energized by protecting and elevating a brand, spotting what’s missing before it becomes a problem, and ensuring a company consistently shows up in the right way, this role offers both impact and influence.
Key Responsibilities
Act as the internal owner of how Feel Good Foods shows up, serving as the brand gatekeeper for major initiatives, moments, and materials before they go live
Establish and uphold clear brand principles that guide decisions across teams and partners
Make confident tradeoffs when creative, commercial, or operational priorities collide
Pressure-test brand decisions with a clear point of view: Does this feel earned, interesting, and true to who the brand wants to be?
Elevate and unify the brand ecosystem
Lead the evolution of Feel Good Foods’ brand toolkit across consumer and commercial touchpoints, in close partnership with the Marketing Manager
Shape and upgrade key assets, including sell sheets, website flow, email design, trade show materials, influencer kits, point-of-sale assets, and broker and retailer-facing materials
Ensure all materials ladder up to a clear annual brand plan (that you’ll own) and reinforce positioning, priorities, and growth goals
Raise the bar on taste and storytelling so materials feel confident, modern, and culturally relevant rather than overly polished or corporate
Drive early alignment and decisive execution
Get involved upstream on high-visibility moments such as PR, partnerships, influencer activations, packaging refreshes, and one-off opportunities
Identify and address brand, reputational, or operational risks early, preventing late-stage surprises and rework
Drive fast alignment, document decisions, and ensure clarity on what is and isn’t being done
Spot opportunities for earned media, unexpected moments, and brand buzz while there is still time to act on them
Lead brand initiatives and agency partnerships
Own high-impact brand initiatives and moments that demand elevated polish, care, and cultural relevance
Partner with agencies and PR teams to translate strategy into strong execution without losing speed or taste
Act as the primary brand counterpart to external partners, providing clear briefs, guardrails, and timely decisions
Constantly ask and answer: Would anyone talk about this? And if not, how do we make it better?
What success looks like
Feel Good Foods launches multiple brand moments per year that feel genuinely exciting, talked-about, and differentiated and that are polished, intentional, and aligned with leadership expectations
The brand becomes more culturally present, visible, and “known for something” beyond just great products
Creative ideas move quickly from concept to execution without bogging down the core marketing engine
Nimble and rapid decision-making with clearer ownership and accountability
Agencies deliver stronger work with less rework and clearer direction
The brand earns credibility and distinction, not just attention
What we're looking for
A senior brand marketer (8-12+ years brand marketing experience) with strong taste, judgment, and a clear point of view
Comfortable making decisions and standing behind them
Able to balance creativity with commercial reality
Calm under pressure and skilled at navigating many stakeholders, internal and external
Experienced working with agencies, PR firms, and cross-functional teams
Proactive, organized, and highly responsive when moments matter
Excited by ownership, accountability, and raising the bar
Experience could come from brand, agency, media, or creator-adjacent backgrounds. What matters most is
ideas, instincts, and driving ambition into results , not pedigree.
#J-18808-Ljbffr
Downtown New York, NY (Hybrid, 3+ days in office per week)
About Feel Good Foods
Feel Good Foods, Inc. is the leading gluten-free, natural, frozen appetizers and breakfast brand, offering a wide range of delicious, chef-inspired foods for everyone to enjoy. We prioritize the taste and integrity of our products and the trust of our consumers.
We are a rapidly growing team headquartered in downtown Manhattan, home to a friendly, lively, and innovative office environment. We offer competitive benefits, including 80% coverage for medical/dental / vision and a Discretionary Time Off policy. We prioritize the well-being of our employees, providing allowances for wellness and training & development, and keeping our office stocked with premium snacks.
About the Job
We are seeking a seasoned, thoughtful, and decisive
Senior Director of Brand Marketing
to own how Feel Good Foods shows up in the world. In this role, you will serve as the
central steward of the brand , responsible for ensuring clarity, intention, and excellence across everything we put into the world, especially in moments that matter most. You’ll help translate leadership vision into consistent brand standards, guide high-visibility initiatives, and raise the bar on how we present ourselves to consumers, partners, retailers, and the broader cultural conversation.
You will report to the Sr Director of Marketing & Strategy, and work closely with the Marketing Manager, agency partners, and cross-functional leaders to shape brand initiatives, creative direction, and high-impact moments. Some days you’ll be pressure-testing a PR opportunity or partnership idea; others you’ll be reviewing sell sheets, website flows, or influencer kits to ensure they reflect who we are and where we’re going.
This is not an execution-first social media manager role or a tactical marketing operations role, but rather a senior brand role for someone who thrives on judgment, taste, and ownership, who can anticipate needs early, make confident decisions, and help a fast-growing brand move quickly without losing polish or coherence. If you’re energized by protecting and elevating a brand, spotting what’s missing before it becomes a problem, and ensuring a company consistently shows up in the right way, this role offers both impact and influence.
Key Responsibilities
Act as the internal owner of how Feel Good Foods shows up, serving as the brand gatekeeper for major initiatives, moments, and materials before they go live
Establish and uphold clear brand principles that guide decisions across teams and partners
Make confident tradeoffs when creative, commercial, or operational priorities collide
Pressure-test brand decisions with a clear point of view: Does this feel earned, interesting, and true to who the brand wants to be?
Elevate and unify the brand ecosystem
Lead the evolution of Feel Good Foods’ brand toolkit across consumer and commercial touchpoints, in close partnership with the Marketing Manager
Shape and upgrade key assets, including sell sheets, website flow, email design, trade show materials, influencer kits, point-of-sale assets, and broker and retailer-facing materials
Ensure all materials ladder up to a clear annual brand plan (that you’ll own) and reinforce positioning, priorities, and growth goals
Raise the bar on taste and storytelling so materials feel confident, modern, and culturally relevant rather than overly polished or corporate
Drive early alignment and decisive execution
Get involved upstream on high-visibility moments such as PR, partnerships, influencer activations, packaging refreshes, and one-off opportunities
Identify and address brand, reputational, or operational risks early, preventing late-stage surprises and rework
Drive fast alignment, document decisions, and ensure clarity on what is and isn’t being done
Spot opportunities for earned media, unexpected moments, and brand buzz while there is still time to act on them
Lead brand initiatives and agency partnerships
Own high-impact brand initiatives and moments that demand elevated polish, care, and cultural relevance
Partner with agencies and PR teams to translate strategy into strong execution without losing speed or taste
Act as the primary brand counterpart to external partners, providing clear briefs, guardrails, and timely decisions
Constantly ask and answer: Would anyone talk about this? And if not, how do we make it better?
What success looks like
Feel Good Foods launches multiple brand moments per year that feel genuinely exciting, talked-about, and differentiated and that are polished, intentional, and aligned with leadership expectations
The brand becomes more culturally present, visible, and “known for something” beyond just great products
Creative ideas move quickly from concept to execution without bogging down the core marketing engine
Nimble and rapid decision-making with clearer ownership and accountability
Agencies deliver stronger work with less rework and clearer direction
The brand earns credibility and distinction, not just attention
What we're looking for
A senior brand marketer (8-12+ years brand marketing experience) with strong taste, judgment, and a clear point of view
Comfortable making decisions and standing behind them
Able to balance creativity with commercial reality
Calm under pressure and skilled at navigating many stakeholders, internal and external
Experienced working with agencies, PR firms, and cross-functional teams
Proactive, organized, and highly responsive when moments matter
Excited by ownership, accountability, and raising the bar
Experience could come from brand, agency, media, or creator-adjacent backgrounds. What matters most is
ideas, instincts, and driving ambition into results , not pedigree.
#J-18808-Ljbffr