Fleet Farm
We’re looking for a Director of Ecommerce to lead and grow our direct-to-consumer business. This role owns the performance of our online channel end-to-end—strategy, execution, and results. You’ll be responsible for driving sustained, profitable growth while delivering seamless, customer-first digital experiences.
This is a high-visibility leadership role where you’ll work cross-functionally with Marketing, Merchandising, Supply Chain, Finance, and Technology to scale a best-in-class e-commerce operation.
What You’ll Do
Own the full e-commerce P&L, including revenue, margin, CAC, LTV, and operating expenses Set and execute the annual and long-term e-commerce strategy Drive growth across traffic, conversion, average order value, and retention Lead site merchandising, product launches, promotions, and pricing strategy Oversee UX/UI, front-end development, and platform evolution Partner with Marketing to optimize paid media, SEO, affiliates, and email/SMS Champion the customer experience—from site speed and mobile optimization to checkout and post-purchase journeys Build, coach, and lead a high‑performing e-commerce team Own analytics, insights, and experimentation through A/B andivariate testing Collaborate with Operations and Supply Chain on fulfillment, shipping, and international expansion Evaluate and implement emerging technologies including AI personalization, composable commerce, and social commerce What You Bring
10+ years of e-commerce experience, including 5+ years in a senior leadership role Proven success scaling a DTC business to $100M+ in annual revenue Experience owning and growing a full e-commerce P&L Deep knowledge of modern e-commerce platforms and architectures Strong analytical skills with experience using tools like GA4, Amplitude/Heap, Looker/Tableau, and advanced spreadsheets Hands‑on experience with CRO, personalization, and customer data platforms A collaborative leadership style and passion for building high‑performing teams Comfortable operating in fast‑paced, high‑growth environments Why You’ll Love Working Here
Opportunity to own and shape a high‑growth DTC business High impact, high visibility role with executive partnership Ability to influence strategy, technology, and customer experience at scale Ready to lead our Ecommerce growth and make an impact? Apply today! #J-18808-Ljbffr
Own the full e-commerce P&L, including revenue, margin, CAC, LTV, and operating expenses Set and execute the annual and long-term e-commerce strategy Drive growth across traffic, conversion, average order value, and retention Lead site merchandising, product launches, promotions, and pricing strategy Oversee UX/UI, front-end development, and platform evolution Partner with Marketing to optimize paid media, SEO, affiliates, and email/SMS Champion the customer experience—from site speed and mobile optimization to checkout and post-purchase journeys Build, coach, and lead a high‑performing e-commerce team Own analytics, insights, and experimentation through A/B andivariate testing Collaborate with Operations and Supply Chain on fulfillment, shipping, and international expansion Evaluate and implement emerging technologies including AI personalization, composable commerce, and social commerce What You Bring
10+ years of e-commerce experience, including 5+ years in a senior leadership role Proven success scaling a DTC business to $100M+ in annual revenue Experience owning and growing a full e-commerce P&L Deep knowledge of modern e-commerce platforms and architectures Strong analytical skills with experience using tools like GA4, Amplitude/Heap, Looker/Tableau, and advanced spreadsheets Hands‑on experience with CRO, personalization, and customer data platforms A collaborative leadership style and passion for building high‑performing teams Comfortable operating in fast‑paced, high‑growth environments Why You’ll Love Working Here
Opportunity to own and shape a high‑growth DTC business High impact, high visibility role with executive partnership Ability to influence strategy, technology, and customer experience at scale Ready to lead our Ecommerce growth and make an impact? Apply today! #J-18808-Ljbffr