Insight Global
The CRM Analyst will support the client's direct-to-consumer growth through data-driven campaign insights and flawless execution. This role will focus on analyzing customer behavior, optimizing performance of lifecycle marketing campaigns, and supporting offers and promotions that drive subscriber engagement and retention. The ideal candidate is equal parts analytical and operational - comfortable working in CRM platforms to help build, QA, and report on campaigns, while also bringing a sharp eye to the data.
Key Responsibilities
Partner with CRM agency to build and launch campaigns within the marketing automation platform (e.g., Braze), including setting up segments, content blocks, and delivery logic. Use HTML/CSS knowledge to troubleshoot and edit email templates and ensure consistent rendering across devices and platforms. QA CRM campaigns across channels to ensure correct audience, creative, links, offer copy, and personalization before deployment. Analyze CRM campaign performance (email, push, in-app, SMS) and provide actionable insights to optimize engagement, conversion, and retention. Monitor and report on promotional offer performance across lifecycle touchpoints—acquisition, winback, retention, and upsell. Collaborate on segmentation strategies that power personalized journeys and promotional targeting. Evaluate A/B and multivariate tests to understand offer performance and audience responsiveness. Work with Product and Engineering teams to support targeting logic, campaign setup, and data flow integrity across platforms. Support the business in identifying behavioral triggers and cohorts that inform new promotional tactics and lifecycle communications. Qualifications
Bachelor’s degree in Marketing, Business, Analytics, or a related field. 2–4 years of experience in CRM, marketing analytics, or customer insights—preferably in subscription, streaming, or media environments. Working knowledge of HTML and CSS for email. Meticulous attention to detail with experience QAing campaigns across devices and platforms. Hands-on experience with CRM and marketing automation platforms (Leanplum/CleverTap, Braze, etc). Strong proficiency in SQL and Excel; experience with data visualization tools like Tableau or Looker preferred. Comfortable navigating large datasets and distilling complex findings into simple, strategic recommendations. Experience with offer strategy, testing frameworks, and performance evaluation a strong plus. Excellent collaboration and communication skills, with a proactive and problem-solving mindset. Passion for entertainment, storytelling, and customer-centric marketing.
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Partner with CRM agency to build and launch campaigns within the marketing automation platform (e.g., Braze), including setting up segments, content blocks, and delivery logic. Use HTML/CSS knowledge to troubleshoot and edit email templates and ensure consistent rendering across devices and platforms. QA CRM campaigns across channels to ensure correct audience, creative, links, offer copy, and personalization before deployment. Analyze CRM campaign performance (email, push, in-app, SMS) and provide actionable insights to optimize engagement, conversion, and retention. Monitor and report on promotional offer performance across lifecycle touchpoints—acquisition, winback, retention, and upsell. Collaborate on segmentation strategies that power personalized journeys and promotional targeting. Evaluate A/B and multivariate tests to understand offer performance and audience responsiveness. Work with Product and Engineering teams to support targeting logic, campaign setup, and data flow integrity across platforms. Support the business in identifying behavioral triggers and cohorts that inform new promotional tactics and lifecycle communications. Qualifications
Bachelor’s degree in Marketing, Business, Analytics, or a related field. 2–4 years of experience in CRM, marketing analytics, or customer insights—preferably in subscription, streaming, or media environments. Working knowledge of HTML and CSS for email. Meticulous attention to detail with experience QAing campaigns across devices and platforms. Hands-on experience with CRM and marketing automation platforms (Leanplum/CleverTap, Braze, etc). Strong proficiency in SQL and Excel; experience with data visualization tools like Tableau or Looker preferred. Comfortable navigating large datasets and distilling complex findings into simple, strategic recommendations. Experience with offer strategy, testing frameworks, and performance evaluation a strong plus. Excellent collaboration and communication skills, with a proactive and problem-solving mindset. Passion for entertainment, storytelling, and customer-centric marketing.
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