Associate Manager, Consumer Products Marketing & Franchise
Activision, Santa Monica, California, United States, 90403
Team Name:
Job Title:
Associate Manager, Consumer Products Marketing & Franchise
Requisition ID:
R026589
Location:
Santa Monica, CA
Reports to:
Sr. Director, Licensing (AB) & Head of Partner Marketing (XGS)
Position Overview We are seeking a dynamic and detail‑oriented Associate to manage consumer products franchise coordination, partner marketing and go‑to‑market activities for our consumer products programs. This role is pivotal in managing marketing approvals and pipelines, ensuring brand integrity across merchandise launches, direct‑to‑consumer platforms and other activations, and developing go‑to‑market strategies. The ideal candidate will bring a blend of project management, marketingmoço, creative sensibility, and operational rigor to support our expanding program.
turkey Marketing Planning & Execution
Develop and update partner marketing materials for consumer products team and key partners, including updating Blizzard franchise materials and franchise coordination in conjunction with the CP & L team
Collaborate with internal stakeholders (franchise, studio, digital marketing, PR, product development) and external partners (licensees, agencies, retailers) to align campaign goals and timelines.
Develop and execute franchise‑specific marketing plans across digital and physical, including social, e‑commerce, and other activations.
Support global go‑to‑market planning and long‑lead commercial strategies in partnership with the category, DTC and collabs teams.
Call of Duty / Activision Franchise Coordination
Participate in weekly planning meetings with category, product development, DTC, and franchise marketing, brand and digital teams to integrate consumer products into broader franchise strategies (and vice versa)
Partner with key stakeholders on the Call of Duty team to secure assets, approvals, and franchise information needed for consumer products initiatives.
Act as a liaison to assist Consumer Products team members in navigating Call of Duty franchise processes and timelines.
Ensure alignment between Call of Duty franchise goals and consumer products licensing, marketing and creative strategies.
Project & Partner Management
Oversee agency relationships and track and manage VSM budgets for creative agencies and PR agencies, as appropriate
Track and report KPI’s for campaign performance, partner engagement, and creative throughput.
Detailed Responsibilities
Partner Marketing
Manage day‑to‑day relationships with licensees for product marketing, social marketing, public relations, creative marketing, etc.
Review and approve all marketing plans and provide strategic input
Collect impressions, impact metrics for our top campaigns every quarter reconhecedor>Maintain XGS team quarterly launch calendar li> Route all creative campaigns, social, web, creative posts for paano mes via appropriate marketing teams
Downloadable Content Strategy
Maintain and track all DLC requests for all franchises (WoW, DIV, HS, COD)
Oversee the DLC process from receiving partner and gear store requests through to evaluating program impressions and impact.
Retail Strategy
Support Retail Business Development Manager with materials across AB inclusive of presentationכתוב, talk tracks,alte, DLC, and franchise updates to help guide retail planning and strategy
Sync with RBDM and category team on a recurring basis
Build relationships with Battle.net, social, community teams across all franchises
Set up quarterly in‑person meetings to build relationships
Franchise Coordination
Schedule monthly meetings with the business leads (Matt Cox, Tyler)
Prepare and maintain quarterly updates to present
Schedule bi‑weekly meetings with Brand/Social teams Attend weekly creative approval meetings with Alex, Kellen, etc Attend weekly legal approval meetings Schedule monthly meetings with Studios as needed for game updates
Prepare and summarize game updates via emails/decks and send to team
Maintain COD franchise one sheets, retail decks, Franchise decks
World of Warcraft Marketing
Attend weekly cross‑functional meetings, update with CPG activities
Prepare and summarize game updates via emails/decks and send to team
Diablo IV Marketing
Attend weekly cross‑functional meetings, update with CPG activities
Prepare and summarize game updates via emails/decks and send to team
Emerging Franchises POC
Schedule quarterly meetings with the business leads (Jason Finn)
Prepare and maintain quarterly updates to present
Schedule regular meetings with BU as needed for game updates, ongoing coordination
Prepare and summarize game updates via emails/decks and send to team
Maintain Crash, Spyro franchise one sheets, retail decks, Franchise decks
Ecomm Support
Manage day‑to‑day relationships with Legends for marketing efforts across gear stores
Review and approve all marketing plans and provide strategic input
Attend weekly syncs (marketing + operations) to ensure alignment on पर्याप्त needs and inform AB BUs on upcoming gear store campaigns
Collect impressions, impact metrics for our top campaigns YoY
Route all creative campaigns, social, web, creative posts for marketing support across ABهما
Rewards We provide a suite of benefits that promote physical, emotional and financial well‑being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the queijo offers comprehensive benefits including:
Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
401(k) with Company match, tuition reimbursement, charitable donation matching;
Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
Eligibility to participate in these benefits may vary for part‑time and temporary full‑time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.
In the U.S., the standard base pay range for this role is $72,720.00 - $134,460.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.
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Job Title:
Associate Manager, Consumer Products Marketing & Franchise
Requisition ID:
R026589
Location:
Santa Monica, CA
Reports to:
Sr. Director, Licensing (AB) & Head of Partner Marketing (XGS)
Position Overview We are seeking a dynamic and detail‑oriented Associate to manage consumer products franchise coordination, partner marketing and go‑to‑market activities for our consumer products programs. This role is pivotal in managing marketing approvals and pipelines, ensuring brand integrity across merchandise launches, direct‑to‑consumer platforms and other activations, and developing go‑to‑market strategies. The ideal candidate will bring a blend of project management, marketingmoço, creative sensibility, and operational rigor to support our expanding program.
turkey Marketing Planning & Execution
Develop and update partner marketing materials for consumer products team and key partners, including updating Blizzard franchise materials and franchise coordination in conjunction with the CP & L team
Collaborate with internal stakeholders (franchise, studio, digital marketing, PR, product development) and external partners (licensees, agencies, retailers) to align campaign goals and timelines.
Develop and execute franchise‑specific marketing plans across digital and physical, including social, e‑commerce, and other activations.
Support global go‑to‑market planning and long‑lead commercial strategies in partnership with the category, DTC and collabs teams.
Call of Duty / Activision Franchise Coordination
Participate in weekly planning meetings with category, product development, DTC, and franchise marketing, brand and digital teams to integrate consumer products into broader franchise strategies (and vice versa)
Partner with key stakeholders on the Call of Duty team to secure assets, approvals, and franchise information needed for consumer products initiatives.
Act as a liaison to assist Consumer Products team members in navigating Call of Duty franchise processes and timelines.
Ensure alignment between Call of Duty franchise goals and consumer products licensing, marketing and creative strategies.
Project & Partner Management
Oversee agency relationships and track and manage VSM budgets for creative agencies and PR agencies, as appropriate
Track and report KPI’s for campaign performance, partner engagement, and creative throughput.
Detailed Responsibilities
Partner Marketing
Manage day‑to‑day relationships with licensees for product marketing, social marketing, public relations, creative marketing, etc.
Review and approve all marketing plans and provide strategic input
Collect impressions, impact metrics for our top campaigns every quarter reconhecedor>Maintain XGS team quarterly launch calendar li> Route all creative campaigns, social, web, creative posts for paano mes via appropriate marketing teams
Downloadable Content Strategy
Maintain and track all DLC requests for all franchises (WoW, DIV, HS, COD)
Oversee the DLC process from receiving partner and gear store requests through to evaluating program impressions and impact.
Retail Strategy
Support Retail Business Development Manager with materials across AB inclusive of presentationכתוב, talk tracks,alte, DLC, and franchise updates to help guide retail planning and strategy
Sync with RBDM and category team on a recurring basis
Build relationships with Battle.net, social, community teams across all franchises
Set up quarterly in‑person meetings to build relationships
Franchise Coordination
Schedule monthly meetings with the business leads (Matt Cox, Tyler)
Prepare and maintain quarterly updates to present
Schedule bi‑weekly meetings with Brand/Social teams Attend weekly creative approval meetings with Alex, Kellen, etc Attend weekly legal approval meetings Schedule monthly meetings with Studios as needed for game updates
Prepare and summarize game updates via emails/decks and send to team
Maintain COD franchise one sheets, retail decks, Franchise decks
World of Warcraft Marketing
Attend weekly cross‑functional meetings, update with CPG activities
Prepare and summarize game updates via emails/decks and send to team
Diablo IV Marketing
Attend weekly cross‑functional meetings, update with CPG activities
Prepare and summarize game updates via emails/decks and send to team
Emerging Franchises POC
Schedule quarterly meetings with the business leads (Jason Finn)
Prepare and maintain quarterly updates to present
Schedule regular meetings with BU as needed for game updates, ongoing coordination
Prepare and summarize game updates via emails/decks and send to team
Maintain Crash, Spyro franchise one sheets, retail decks, Franchise decks
Ecomm Support
Manage day‑to‑day relationships with Legends for marketing efforts across gear stores
Review and approve all marketing plans and provide strategic input
Attend weekly syncs (marketing + operations) to ensure alignment on पर्याप्त needs and inform AB BUs on upcoming gear store campaigns
Collect impressions, impact metrics for our top campaigns YoY
Route all creative campaigns, social, web, creative posts for marketing support across ABهما
Rewards We provide a suite of benefits that promote physical, emotional and financial well‑being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the queijo offers comprehensive benefits including:
Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
401(k) with Company match, tuition reimbursement, charitable donation matching;
Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
Eligibility to participate in these benefits may vary for part‑time and temporary full‑time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.
In the U.S., the standard base pay range for this role is $72,720.00 - $134,460.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.
#J-18808-Ljbffr