MrBeast
VP of Strategic Brand Partnerships, Gaming
About Us
Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
About the Role As the
VP of Strategic Brand Partnerships, Gaming
at
Beast Industries , you will be responsible for building and scaling MrBeast’s gaming-focused brand partnership business, owning the strategy, development, and execution of large-scale, multi-year brand marketing investments across gaming content, competitive formats, original IP, and platform-native experiences.
You will bring deep domain expertise in gaming and interactive entertainment, paired with proven experience selling premium brand‑funded programs that go beyond standard sponsorships - encompassing joint IP creation, co‑produced gaming formats, licensed competitive franchises, and ecosystem‑wide marketing platforms. The role requires the ability to translate gaming culture, gameplay mechanics, and audience passion into brand‑safe, high‑impact marketing investments that drive measurable outcomes for global partners.
What You’ll Do
Own the global gaming partnership strategy, defining how brands invest across MrBeast Gaming, competitive formats, livestreams, tournaments, original gaming IP, and cross‑platform extensions (YouTube, Shorts, streaming, IRL events).
Structure and sell high‑value brand marketing investments that combine premium media, branded gameplay integrations, original gaming IP, competitive mechanics, licensing rights, and co‑produced formats—designed for scale, longevity, and repeatability.
Lead joint IP development with brands, including original competitive formats, branded game modes, recurring tournaments, virtual‑first experiences, and licensed franchises that can live across multiple seasons, platforms, and geographies.
Cultivate senior relationships across the gaming ecosystem, including game publishers, platform partners, esports organizations, hardware manufacturers, energy/snacking brands, telco, fintech, and endemic/non‑endemic gaming advertisers.
Develop compelling, insight‑led partnership narratives that connect brand objectives (awareness, consideration, acquisition, loyalty) to gaming‑native mechanics such as competition, progression, rewards, community participation, and fandom.
Partner closely with internal teams (Gaming Content, Partner Solutions, Production, Live Ops, Media Planning, Legal, Sales Operations) to ensure gaming partnerships are executable, scalable, and optimized for brand ROI.
Negotiate complex, multi‑year agreements covering media commitments, IP ownership, licensing rights, exclusivity, global usage, performance incentives, and renewal pathways.
Act as a senior external face of MrBeast Gaming, representing the business in executive meetings, industry events, and strategic negotiations with CMOs, Heads of Gaming, and platform leadership.
Drive long‑term partner value, maximizing renewals, expansion into new gaming IP, and broader ecosystem investment across MrBeast’s portfolio.
What We’re Looking For
15+ years of experience in strategic partnerships, integrated media sales, or business development with deep specialization in gaming, esports, interactive entertainment, or platform ecosystems.
Proven track record selling large‑scale brand marketing programs (not just sponsorships) within gaming—spanning premium content, competitive formats, platform‑native experiences, and original IP.
Demonstrated experience developing joint IP with brands, publishers, or platforms, including co‑owned formats, licensed competitions, recurring franchises, or branded gaming experiences.
Strong understanding of the gaming ecosystem, including:
Game publishers and platforms
Competitive and esports formats
Livestreaming and VOD dynamics
Gaming communities and creator economies
Endemic vs. non‑endemic advertiser strategies
Exceptional executive presence and storytelling ability, capable of translating gaming‑native concepts into clear, compelling investment cases for CMOs and senior brand leaders.
Advanced negotiation expertise, comfortable structuring multi‑million‑dollar, multi‑year deals with complex IP, media, and performance components.
Deep knowledge of media monetization, IP licensing, production workflows, and branded entertainment, with a strong point of view on how gaming content drives brand impact.
Highly collaborative, entrepreneurial leader, able to operate at the intersection of creative, commercial, and operational teams while pushing new business models.
The Perks, Why Work On the MrBeast Team We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.
Generous Medical (Blue Cross Blue Shield), Dental, Vision and company‑paid Life Insurance
Company contributions to employee Health Savings Accounts (HSA)
401(k) Plan with Safe Harbor company‑matching
Flexible vacation policy and paid company holidays
Company‑provided technology package
Relocation assistance where applicable, including travel and company‑provided housing for the first 90 days
Voluntary Self‑Identification For government reporting purposes, we ask candidates to respond to the below self‑identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
As set forth in MrBeast’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:
A “disabled veteran” is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.
A “recently separated veteran” means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
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About the Role As the
VP of Strategic Brand Partnerships, Gaming
at
Beast Industries , you will be responsible for building and scaling MrBeast’s gaming-focused brand partnership business, owning the strategy, development, and execution of large-scale, multi-year brand marketing investments across gaming content, competitive formats, original IP, and platform-native experiences.
You will bring deep domain expertise in gaming and interactive entertainment, paired with proven experience selling premium brand‑funded programs that go beyond standard sponsorships - encompassing joint IP creation, co‑produced gaming formats, licensed competitive franchises, and ecosystem‑wide marketing platforms. The role requires the ability to translate gaming culture, gameplay mechanics, and audience passion into brand‑safe, high‑impact marketing investments that drive measurable outcomes for global partners.
What You’ll Do
Own the global gaming partnership strategy, defining how brands invest across MrBeast Gaming, competitive formats, livestreams, tournaments, original gaming IP, and cross‑platform extensions (YouTube, Shorts, streaming, IRL events).
Structure and sell high‑value brand marketing investments that combine premium media, branded gameplay integrations, original gaming IP, competitive mechanics, licensing rights, and co‑produced formats—designed for scale, longevity, and repeatability.
Lead joint IP development with brands, including original competitive formats, branded game modes, recurring tournaments, virtual‑first experiences, and licensed franchises that can live across multiple seasons, platforms, and geographies.
Cultivate senior relationships across the gaming ecosystem, including game publishers, platform partners, esports organizations, hardware manufacturers, energy/snacking brands, telco, fintech, and endemic/non‑endemic gaming advertisers.
Develop compelling, insight‑led partnership narratives that connect brand objectives (awareness, consideration, acquisition, loyalty) to gaming‑native mechanics such as competition, progression, rewards, community participation, and fandom.
Partner closely with internal teams (Gaming Content, Partner Solutions, Production, Live Ops, Media Planning, Legal, Sales Operations) to ensure gaming partnerships are executable, scalable, and optimized for brand ROI.
Negotiate complex, multi‑year agreements covering media commitments, IP ownership, licensing rights, exclusivity, global usage, performance incentives, and renewal pathways.
Act as a senior external face of MrBeast Gaming, representing the business in executive meetings, industry events, and strategic negotiations with CMOs, Heads of Gaming, and platform leadership.
Drive long‑term partner value, maximizing renewals, expansion into new gaming IP, and broader ecosystem investment across MrBeast’s portfolio.
What We’re Looking For
15+ years of experience in strategic partnerships, integrated media sales, or business development with deep specialization in gaming, esports, interactive entertainment, or platform ecosystems.
Proven track record selling large‑scale brand marketing programs (not just sponsorships) within gaming—spanning premium content, competitive formats, platform‑native experiences, and original IP.
Demonstrated experience developing joint IP with brands, publishers, or platforms, including co‑owned formats, licensed competitions, recurring franchises, or branded gaming experiences.
Strong understanding of the gaming ecosystem, including:
Game publishers and platforms
Competitive and esports formats
Livestreaming and VOD dynamics
Gaming communities and creator economies
Endemic vs. non‑endemic advertiser strategies
Exceptional executive presence and storytelling ability, capable of translating gaming‑native concepts into clear, compelling investment cases for CMOs and senior brand leaders.
Advanced negotiation expertise, comfortable structuring multi‑million‑dollar, multi‑year deals with complex IP, media, and performance components.
Deep knowledge of media monetization, IP licensing, production workflows, and branded entertainment, with a strong point of view on how gaming content drives brand impact.
Highly collaborative, entrepreneurial leader, able to operate at the intersection of creative, commercial, and operational teams while pushing new business models.
The Perks, Why Work On the MrBeast Team We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.
Generous Medical (Blue Cross Blue Shield), Dental, Vision and company‑paid Life Insurance
Company contributions to employee Health Savings Accounts (HSA)
401(k) Plan with Safe Harbor company‑matching
Flexible vacation policy and paid company holidays
Company‑provided technology package
Relocation assistance where applicable, including travel and company‑provided housing for the first 90 days
Voluntary Self‑Identification For government reporting purposes, we ask candidates to respond to the below self‑identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.
As set forth in MrBeast’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:
A “disabled veteran” is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service‑connected disability.
A “recently separated veteran” means any veteran during the three‑year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
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