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Brand Activation Manager

Advantage Solutions, San Francisco, CA, United States


Brand Activation Manager Location: US-CA-San Francisco

Salary: USD $70,304.00 – $78,000.00 per year

Position Type: Full Time

Category: Field Operations/Field Management

Summary Job Will Remain Open Until Filled

Responsibilities The Company is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Essential Job Duties and Responsibilities Team Management

Manages all aspects of Brand Ambassador team including recruitment, training, weekly event execution, and reporting

Ensures Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events

Regularly travel in market for purpose of, but not limited to; BA development, activation audits and performance reviews

Overall performance management of Brand Ambassadors providing direction, guidance, and support where necessary

Develop employees for career advancement and succession planning

Field Operations Management

Drive professional and value-oriented relationships with key wholesaler/client field management teams to drive positive relationships

Use reports and presentations to highlight success and/or improvement areas relative to program execution - performance vs. performance objectives, competitive intelligence, key market initiatives, wins, losses, opportunities, and challenges

Work collaboratively with support and agency operations team in areas including, but not limited to, report development, event execution, financial control, and coverage model execution/revisions

Conduct weekly conference calls with DM to communicate program updates and strategic priorities

Manage budget for assigned geographic area to maximize revenue and profit and lowering workman's compensation claims by enforcing a safe work environment

Additional responsibilities as assigned by one's supervisor or other manager related to the position/department

Teamwork/Dynamics

Work collaboratively with support and agency operations team in areas including, but not limited to, report development, event execution, financial control, and coverage model execution/revisions. Efficient tactical support on BA process, day to day business needs, and administrative support.

Communicate daily/weekly with BAs through Whats App. Conduct weekly conference calls with local team to communicate program updates and strategic priorities.

Supervisory Responsibilities Direct Reports

Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources

Indirect Reports

May delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements

Travel and Driving are essential duties and function of this job

Travel up to 50%

Education and Experience

Education Level: Bachelor's Degree

Field of Study/Area of Experience: 2-4 years of experience

Experience in the alcohol or beverage industry preferred

Experience working in an agency, retail, CPG or CE environment

Skills, Knowledge and Abilities

Team player; works collaboratively with others.

Able to work in a fast-paced, results-driven environment.

Able to be nimble in ambiguity; be open to change; embrace innovative ideas.

Able to communicate effectively through various methods while appropriately tailoring the message to the audience.

Ability to work independently while managing multiple tasks and deadlines.

Proven success in the execution and evaluation of sampling programs

Experience with recruiting, interviewing, and training Brand Ambassadors

Experience in creating weekly schedules with specific parameters for execution

Experience with approving team events, recaps, and payroll systems

Environmental & Physical Requirements Office / Sedentary Requirements: Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically, requires the ability to sit for extended periods of time (66%+ each day), ability to hear telephone, ability to enter data on a computer and may require the ability to lift up to 10lbs.

Additional Information Regarding Job Duties and Job Descriptions Job duties include additional responsibilities as assigned by one's supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job positions, or assign additional job responsibilities, subject to applicable law.

Important Information The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law.

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