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La Scuola International School

Marketing Assistant PartTime Contractor 20 hours per week

La Scuola International School, San Francisco, California, United States, 94199

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Overview La Scuola International School seeks a proactive, organized, and creative Marketing Assistant to support the Director of Marketing in executing day-to-day marketing activities. This entry-level role provides broad exposure to school marketing operations and communications, with opportunities to build experience in digital and print content, web maintenance, project oversight, and production workflows.

The successful candidate will work collaboratively across departments to support both strategic and tactical initiatives that strengthen La Scuola’s visibility, community engagement, and brand impact. This position is ideal for someone passionate about education, storytelling, and operational excellence.

This position will support and implement the daily program in accordance with the policies and philosophy of La Scuola under the supervision and direction of the Director of Marketing and the Head of School.

Role & Responsibilities Role & Responsibilities include but are not limited to:

Marketing Support

Assist with the development and execution of marketing and communications plans

Support writing, proofreading, updating, and formatting of content for publications, web, and internal communications

Help track marketing performance metrics through GA4 and other tools

Attend occasional after-hours events such as school fairs

Website Management

Regularly maintain and update website content using WordPress

Ensure accuracy, usability, and brand alignment of web pages

Support basic web content training and coordination of larger updates with vendors

Digital Marketing & Campaign Support

Assist Director of Marketing with copy and work with designers to create supporting visual assets for paid digital campaigns, including Google Ads, Meta (Facebook and Instagram), and other digital advertising platforms, in alignment with La Scuola’s brand voice and messaging

Assist in the planning, launch, and optimization of digital marketing campaigns supporting admissions, events, and institutional priorities

Coordinate with external vendors and consultants to produce materials, implement campaigns, manage timelines, and ensure accurate execution across platforms

Support campaign tracking and performance monitoring, including reviewing key metrics such as impressions, click-through rates, conversions, and spend pacing

Assist in assessing campaign effectiveness during and post-campaign, compiling performance summaries and insights to inform future strategy and optimization

Maintain organized records of campaign assets, results, and learnings to support reporting and continuous improvement

Design & Production

Assist with layout and light design tasks using Adobe Creative Suite (InDesign, Photoshop, Illustrator) or comparable design tools to create materials including banners, flyers, postcards, and social media materials.

Coordinate print and digital production processes, from file preparation to vendor communication

Ensure brand standards are applied consistently across deliverables

Project Coordination

Track project timelines, approvals, and deliverables across multiple initiatives

Organize and manage marketing assets and documentation

Provide logistical support for photography, video, and on-campus events

Qualifications Required

Strong written and verbal communication skills

Solid organizational skills and ability to manage concurrent tasks

Familiarity with WordPress website editing and basic web principles

Graphic design competency

Experience with Adobe Creative Suite or equivalent design/layout software

Capacity for both independent work and collaborative problem-solving

Availability for some on-site work in San Francisco (position not open to non-local candidates)

Preferred Qualifications, Skills, Knowledge & Abilities

Familiarity with Italian and/or Spanish languages (a big plus!)

Prior experience in education or nonprofit communications

Experience with print and digital production workflows

Knowledge of digital marketing platforms and analytics

Background in project management or marketing operations

Ability to travel to La Scuola’s East Palo Alto campus for infrequent events

Additional Information Start date:

Immediately

Salary:

$24–$30/hour dependent on experience.

How to Apply:

Refer to the Employment Opportunities within and apply online. Please include a cover letter sharing your background and interest and your résumé (translated into English) as a first step. Applicants should be prepared to share three professional references.

Final candidates will need to pass both Criminal Justice Department and Federal Bureau of Investigation Fingerprint Clearance and a physical exam, and provide a recent copy of a negative TB test and other immunization records.

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