Vice President of Marketing

CarePilot is building healthcare technology to enable a world of medicine without the mouse and keyboard. By eliminating administrative work at the point of care, CarePilot allows clinicians to focus on what matters most: delivering high-quality patient care. CarePilot’s platform uses real-time AI to support charting, coding, order entry, RCM assistance, POC information retrieval, and more, designed to fit naturally into care delivery without disrupting clinicians or practices. CarePilot's goal is not to deliver incremental efficiency, but truly shift in how clinical work gets done. Role: CarePilot is seeking a Vice President of Marketing to build and lead the company’s marketing function from the ground up. This role is responsible for defining CarePilot’s narrative, establishing the company as a trusted thought leader in clinical AI, and translating product differentiation into clear market positioning and demand. This is a high-agency, hands-on leadership role for someone excited to operate in ambiguity, shape a category, and personally drive early execution. The VP of Marketing will work closely with the CEO, sales, and product teams to build a cohesive go-to-market strategy that scales with the company. Responsibilities Brand & Category Leadership Define and articulate CarePilot’s positioning, messaging, and category narrative within healthcare AI Establish CarePilot as a thought leader through content, speaking, partnerships, and earned media Shape how the market understands ambient AI, clinical automation, and the future of clinical work Ensure consistent, credible storytelling across all external touchpoints Own ICP definition, segmentation, and messaging by buyer persona Translate product capabilities into differentiated value propositions for clinicians, administrators, and healthcare organizations Partner closely with sales to improve conversation quality, sales enablement, and close rates Design and evolve CarePilot’s go-to-market motion as the company scales Demand & Growth Execution Build and execute early-stage demand generation across inbound, outbound, and content-led channels Develop case studies, customer proof points, and narrative assets that build trust in a conservative market Experiment rapidly, measure signal, and double down on what works Stand up core marketing infrastructure, tooling, and attribution systems Team & Function Building Build the marketing function from zero, initially executing directly before hiring Establish processes, metrics, and operating rhythms for a scalable marketing organization Manage agencies and contractors as needed, with a bias toward internal ownership Must Haves: Significant experience in healthcare or healthtech marketing, selling into provider organizations Prior experience in a senior or lead marketing role, ideally in an early or growth-stage company Demonstrated ability to build a marketing function and go-to-market strategy from scratch Strong strategic judgment paired with willingness to execute hands-on Proven creativity in outreach, storytelling, and narrative development Comfort operating with limited data, high ambiguity, and fast iteration cycles What success looks like CarePilot is clearly differentiated and well understood by its target buyers Sales conversations improve measurably due to stronger positioning and enablement The company is recognized as a credible voice in the future of clinical AI At least one repeatable demand channel is established A scalable marketing foundation is in place for future growth

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