WorkGenius Group
Overview
Product Marketing Lead role focusing on leading inbound and outbound product marketing initiatives and shaping GTM strategies. Responsibilities
Lead inbound and outbound product marketing initiatives Execute outbound campaigns across traditional marketing channels Drive inbound customer insights and market research Influence product strategy, positioning, and go-to-market plans for target audiences Partner cross-functionally to drive awareness and adoption Details
Title:
Product Marketing Lead Industry:
Technology Location:
San Francisco, CA Duration:
4 Months Responsibilities (continued)
Lead inbound and outbound product marketing initiatives Execute outbound campaigns across traditional marketing channels Drive inbound customer insights and market research Influence product strategy, positioning, and go-to-market plans for target audiences Partner cross-functionally to drive awareness and adoption Requirements
Bachelor’s Degree in Marketing, Communications, or Journalism Experience with outbound execution - campaign management and execution across traditional channels Experience with inbound - customer insights and research Strong project management and organizational skills Data-driven mindset with the ability to balance analytical and creative thinking Skills
Product Marketing Outbound Campaigns Inbound Marketing Customer Insights Project Management Analytical Thinking Creative Thinking Market Research Go-To-Market Strategy Cross-Functional Collaboration Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.
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Product Marketing Lead role focusing on leading inbound and outbound product marketing initiatives and shaping GTM strategies. Responsibilities
Lead inbound and outbound product marketing initiatives Execute outbound campaigns across traditional marketing channels Drive inbound customer insights and market research Influence product strategy, positioning, and go-to-market plans for target audiences Partner cross-functionally to drive awareness and adoption Details
Title:
Product Marketing Lead Industry:
Technology Location:
San Francisco, CA Duration:
4 Months Responsibilities (continued)
Lead inbound and outbound product marketing initiatives Execute outbound campaigns across traditional marketing channels Drive inbound customer insights and market research Influence product strategy, positioning, and go-to-market plans for target audiences Partner cross-functionally to drive awareness and adoption Requirements
Bachelor’s Degree in Marketing, Communications, or Journalism Experience with outbound execution - campaign management and execution across traditional channels Experience with inbound - customer insights and research Strong project management and organizational skills Data-driven mindset with the ability to balance analytical and creative thinking Skills
Product Marketing Outbound Campaigns Inbound Marketing Customer Insights Project Management Analytical Thinking Creative Thinking Market Research Go-To-Market Strategy Cross-Functional Collaboration Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.
#J-18808-Ljbffr