Choice Hotels International
Regional Area Director - Extended Stay Brands
Choice Hotels International, Washington, District of Columbia, us, 20022
Overview
The Regional Area Director - Extended Stay Brands drives performance results across a portfolio of franchisee ownership groups, property management companies (PMCs), and larger ownership entities. This role focuses on revenue growth, quality assurance, guest satisfaction, market share, and profitability. Acting as a trusted advisor, the Regional Area Director influences operational excellence, supports new hotel openings, and ensures integration into Choice systems. This is an individual contributor role with significant operational consulting responsibilities. Primary Responsibilities
Drive Portfolio Performance
Improve unit-level revenue results and optimize market share performance through proactive consulting and relationship management with franchisees and PMCs. Ensure effectiveness of local sales and revenue management activities. Track and improve GOP performance through best practice consultations. Support brand program execution and guest experience improvement initiatives.
Oversee New Hotel Openings & Ramp Performance
Partner with ownership groups and Opening Services to ensure successful, on-schedule openings and ramp-up performance. Develop pre-opening sales and marketing plans. Optimize market segmentation strategies and minimize OTA contribution.
Influence Guest Experience Improvement
Monitor guest feedback and quality assurance outcomes to identify improvement opportunities. Promote proactive engagement in guest relations and training compliance. Encourage property-level training through ChoiceU resources.
Technology Integration & Training
Support integration of Choice technology platforms and training initiatives for owners and PMCs. Collaborate with technology teams on implementation and reporting requirements.
Qualifications
Bachelor’s degree required or equivalent combination of education and work experience. Minimum of 8-10 years of progressive multi-unit hotel operations leadership experience. Extensive multi-unit operations management and/or sales leadership experience required. Strong understanding of revenue management principles. Proven ability to influence and consult with senior-level stakeholders. Excellent analytical, communication, and problem-solving skills. Ability to manage multiple priorities and travel extensively (up to 70%). Proficiency in Microsoft Word, Excel, PowerPoint, Outlook, and related business software. Familiarity with hospitality systems and technology platforms preferred. Key Competencies
Strategic Thinking: Analyze market trends and develop actionable strategies to optimize performance. Relationship Management: Build and maintain strong partnerships with franchisees, PMCs, and internal stakeholders. Influencing Skills: Persuade and guide ownership groups toward operational excellence and brand compliance. Consultative Approach: Deliver tailored solutions and best practices to improve revenue and guest satisfaction. Adaptability: Thrive in a fast-paced environment with frequent travel and evolving priorities. Data-Driven Decision Making: Utilize analytics to identify opportunities and measure success. Work Location & Travel
Remote-based associate working from home. Must connect virtually with Choice team members and leadership via Zoom, with possible periodic travel to offices in North Bethesda, MD; Scottsdale, AZ; or St. Louis Park, MN. Frequent nationwide travel is required (approximately 70%). Salary & Benefits
The salary range for this position is $114,907–$135,000 annually. This role is eligible for an annual bonus under Choice's Management Incentive Plan (MIP). Pay ranges are based on various factors including education, experience, location, performance, and business needs. Please note:
This role is not eligible for sponsorship. Choice prioritizes associate wellbeing with a comprehensive benefits program, including: Competitive compensation and benefits, including medical, dental, and vision coverage Leave and paid time off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance Financial benefits for retirement and health savings Employee recognition programs Discounts at Choice hotels worldwide About Choice
Choice Hotels International, Inc. (NYSE: CHH) is one of the world’s largest lodging franchisors, with 7,500 hotels in 45+ countries and territories. We offer a range of lodging options across segments and are committed to supporting the entrepreneurial dreams of our franchise owners. Our corporate offices are located in North Bethesda, MD; Scottsdale, AZ; and Minneapolis, MN, with field/remote roles as applicable. Our cultural values include Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious, and Show Integrity. Our Leadership Principles are Act with Intention, Lead with Authenticity, and Grow & Deliver.
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The Regional Area Director - Extended Stay Brands drives performance results across a portfolio of franchisee ownership groups, property management companies (PMCs), and larger ownership entities. This role focuses on revenue growth, quality assurance, guest satisfaction, market share, and profitability. Acting as a trusted advisor, the Regional Area Director influences operational excellence, supports new hotel openings, and ensures integration into Choice systems. This is an individual contributor role with significant operational consulting responsibilities. Primary Responsibilities
Drive Portfolio Performance
Improve unit-level revenue results and optimize market share performance through proactive consulting and relationship management with franchisees and PMCs. Ensure effectiveness of local sales and revenue management activities. Track and improve GOP performance through best practice consultations. Support brand program execution and guest experience improvement initiatives.
Oversee New Hotel Openings & Ramp Performance
Partner with ownership groups and Opening Services to ensure successful, on-schedule openings and ramp-up performance. Develop pre-opening sales and marketing plans. Optimize market segmentation strategies and minimize OTA contribution.
Influence Guest Experience Improvement
Monitor guest feedback and quality assurance outcomes to identify improvement opportunities. Promote proactive engagement in guest relations and training compliance. Encourage property-level training through ChoiceU resources.
Technology Integration & Training
Support integration of Choice technology platforms and training initiatives for owners and PMCs. Collaborate with technology teams on implementation and reporting requirements.
Qualifications
Bachelor’s degree required or equivalent combination of education and work experience. Minimum of 8-10 years of progressive multi-unit hotel operations leadership experience. Extensive multi-unit operations management and/or sales leadership experience required. Strong understanding of revenue management principles. Proven ability to influence and consult with senior-level stakeholders. Excellent analytical, communication, and problem-solving skills. Ability to manage multiple priorities and travel extensively (up to 70%). Proficiency in Microsoft Word, Excel, PowerPoint, Outlook, and related business software. Familiarity with hospitality systems and technology platforms preferred. Key Competencies
Strategic Thinking: Analyze market trends and develop actionable strategies to optimize performance. Relationship Management: Build and maintain strong partnerships with franchisees, PMCs, and internal stakeholders. Influencing Skills: Persuade and guide ownership groups toward operational excellence and brand compliance. Consultative Approach: Deliver tailored solutions and best practices to improve revenue and guest satisfaction. Adaptability: Thrive in a fast-paced environment with frequent travel and evolving priorities. Data-Driven Decision Making: Utilize analytics to identify opportunities and measure success. Work Location & Travel
Remote-based associate working from home. Must connect virtually with Choice team members and leadership via Zoom, with possible periodic travel to offices in North Bethesda, MD; Scottsdale, AZ; or St. Louis Park, MN. Frequent nationwide travel is required (approximately 70%). Salary & Benefits
The salary range for this position is $114,907–$135,000 annually. This role is eligible for an annual bonus under Choice's Management Incentive Plan (MIP). Pay ranges are based on various factors including education, experience, location, performance, and business needs. Please note:
This role is not eligible for sponsorship. Choice prioritizes associate wellbeing with a comprehensive benefits program, including: Competitive compensation and benefits, including medical, dental, and vision coverage Leave and paid time off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance Financial benefits for retirement and health savings Employee recognition programs Discounts at Choice hotels worldwide About Choice
Choice Hotels International, Inc. (NYSE: CHH) is one of the world’s largest lodging franchisors, with 7,500 hotels in 45+ countries and territories. We offer a range of lodging options across segments and are committed to supporting the entrepreneurial dreams of our franchise owners. Our corporate offices are located in North Bethesda, MD; Scottsdale, AZ; and Minneapolis, MN, with field/remote roles as applicable. Our cultural values include Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious, and Show Integrity. Our Leadership Principles are Act with Intention, Lead with Authenticity, and Grow & Deliver.
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