Adobe Inc.
Principal Product Marketing Manager- Firefly & Gen AI Growth
Adobe Inc., San Francisco, California, United States, 94199
Our Company
Changing the world through digital experiences is what Adobe is all about. We give everyone – from emerging artists to global brands – everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.
Head of Firefly & Gen AI Growth As the engine responsible for driving massive user and revenue expansion for Firefly across all audiences – consumers, businesses, and developers – you will own the complete growth strategy across the full user lifecycle: Acquisition, Activation, Retention, and Monetization. You will lead a high‑velocity experimentation roadmap, unlock novel growth loops, and ensure Firefly becomes the dominant generative AI platform for the next decade of creativity.
WHAT YOU WILL DO
Define the Global Growth Strategy
– Architect the end‑to‑end growth strategy for Firefly.adobe.com and Firefly integrations, driving clarity on goals for new user discovery, acquisition, activation, and expansion.
Build the Growth Engine
– Lead a rigorous, disciplined experimentation program. Design and implement high‑velocity multivariate tests to optimize funnels, pricing tiers, and user flows.
Influence Product‑Led Growth (PLG)
– Identify and operationalize novel growth loops (viral sharing, referral mechanics, remixing workflows) that turn users into our strongest acquisition channel.
Unify the Data Story
– Partner with analytics teams to build essential measurement systems. Translate complex datasets into actionable insights that influence leadership direction and product roadmap.
Cross‑Functional Orchestration
– Act as a master disambiguator, aligning Engineering, Design, Product, and Marketing teams around shared growth targets. Remove obstacles to ensure rapid execution from proof‑of‑concept to global scale.
Executive Influence
– Distill complex growth dynamics into clear narratives for senior executives. Present the vision to generate enthusiasm and drive resource advocacy across the organization.
WHAT YOU NEED TO SUCCEED
12+ Years of Growth Marketing
– Ideally with experience scaling single products to mass adoption.
Deep Quantitative Mastery
– Expertise in cohort analysis, funnel optimization, and designing complex experiments is non‑negotiable.
Technical & Creative Fluency
– Understand Gen AI models (LLMs, Diffusion) and translate them into intuitive value propositions for creative professionals.
Experimentation Pedigree
– Experience running high‑velocity testing programs at a major tech company or high‑growth startup.
Strategic Owner‑Operator
– Define a 3‑year vision but operational enough to dive into the nitty‑gritty of a broken signup flow.
Matrixed Leadership
– High EQ and influencing skills. Drive consensus among product managers, engineers, and regional leaders without formal authority.
Passion for the Mission
– Genuine excitement for how Generative AI can supercharge human creativity, not just replace it.
Education / Experience
– BA/BS Degree preferred OR 12 years of experience in product marketing, growth marketing, or equivalent practical experience.
COMPENSATION The U.S. pay range for this position is $145,400 – $261,150 annually, with higher ranges in California and New York ($180,300 – $261,150).
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race, ethnicity, disability, or any other characteristic protected by law. Learn more about accommodations for applicants with disabilities or special needs.
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Head of Firefly & Gen AI Growth As the engine responsible for driving massive user and revenue expansion for Firefly across all audiences – consumers, businesses, and developers – you will own the complete growth strategy across the full user lifecycle: Acquisition, Activation, Retention, and Monetization. You will lead a high‑velocity experimentation roadmap, unlock novel growth loops, and ensure Firefly becomes the dominant generative AI platform for the next decade of creativity.
WHAT YOU WILL DO
Define the Global Growth Strategy
– Architect the end‑to‑end growth strategy for Firefly.adobe.com and Firefly integrations, driving clarity on goals for new user discovery, acquisition, activation, and expansion.
Build the Growth Engine
– Lead a rigorous, disciplined experimentation program. Design and implement high‑velocity multivariate tests to optimize funnels, pricing tiers, and user flows.
Influence Product‑Led Growth (PLG)
– Identify and operationalize novel growth loops (viral sharing, referral mechanics, remixing workflows) that turn users into our strongest acquisition channel.
Unify the Data Story
– Partner with analytics teams to build essential measurement systems. Translate complex datasets into actionable insights that influence leadership direction and product roadmap.
Cross‑Functional Orchestration
– Act as a master disambiguator, aligning Engineering, Design, Product, and Marketing teams around shared growth targets. Remove obstacles to ensure rapid execution from proof‑of‑concept to global scale.
Executive Influence
– Distill complex growth dynamics into clear narratives for senior executives. Present the vision to generate enthusiasm and drive resource advocacy across the organization.
WHAT YOU NEED TO SUCCEED
12+ Years of Growth Marketing
– Ideally with experience scaling single products to mass adoption.
Deep Quantitative Mastery
– Expertise in cohort analysis, funnel optimization, and designing complex experiments is non‑negotiable.
Technical & Creative Fluency
– Understand Gen AI models (LLMs, Diffusion) and translate them into intuitive value propositions for creative professionals.
Experimentation Pedigree
– Experience running high‑velocity testing programs at a major tech company or high‑growth startup.
Strategic Owner‑Operator
– Define a 3‑year vision but operational enough to dive into the nitty‑gritty of a broken signup flow.
Matrixed Leadership
– High EQ and influencing skills. Drive consensus among product managers, engineers, and regional leaders without formal authority.
Passion for the Mission
– Genuine excitement for how Generative AI can supercharge human creativity, not just replace it.
Education / Experience
– BA/BS Degree preferred OR 12 years of experience in product marketing, growth marketing, or equivalent practical experience.
COMPENSATION The U.S. pay range for this position is $145,400 – $261,150 annually, with higher ranges in California and New York ($180,300 – $261,150).
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race, ethnicity, disability, or any other characteristic protected by law. Learn more about accommodations for applicants with disabilities or special needs.
#J-18808-Ljbffr