CYGNVS
Demand Generation Director / Senior Manager
CYGNVS
is a purpose-built, first-of-its-kind guided cyber crisis platform designed to allow users to prepare for, practice for and respond to cyber incidents with confidence. Founded in 2020, the innovative start-up has not only discovered product-market fit but is also embarking on an exciting period of scaling up. Our company culture is a perfect blend of productivity and enjoyment, prioritizing the growth and development of our talented employees as part of a high-achieving team. We are in search of exceptional professionals to join our journey and contribute to the success of our event-driven, secure core platform. At
CYGNVS , you will be immersed in a dynamic and challenging environment, where you will work with cutting-edge technology solutions and collaborate with a highly skilled global team to shape our platform and empower our users to navigate to a better prepared, cyber crisis-ready world.
Location San Francisco Bay Area (Hybrid: 2–3 days/week in San Francisco office)
About the Role We’re seeking a
Demand Generation Director / Senior Manager
to build and scale our digital marketing and demand generation engine in a fast-paced startup environment. This role will own the strategy and hands‑on execution of multi‑channel programs that drive qualified pipeline and revenue, partnering closely with Sales and Business Development team.
This is a highly impactful role for someone who thrives in ambiguity, moves quickly, and knows how to turn experimentation into repeatable growth.
What You’ll Do
Own end-to-end demand generation and digital marketing strategy and execution across paid, owned, and partner channels
Plan, launch, and optimize campaigns including Google Ads (search, display, retargeting) and Paid LinkedIn campaigns
Lead digital programs with strategic partners, online events and multi‑channel campaigns
Manage and optimize the full funnel—from lead acquisition throughQL, SQL, and pipeline contribution
Serve as the primary owner of HubSpot for demand generation, including campaign setup, reporting, workflows, and optimization
Partner with Sales and Business Development on ICP definition, targeting, lead quality, attribution, and pipeline performance
Manage budgets, forecasting, and ROI measurement across all demand and digital marketing programs
Analyze performance data and continuously optimize campaigns based on insights
Build scalable processes and best practices as the company grows
What We’re Looking For
7+ years of B2B demand generation or performance marketing experience (Senior Manager or Director level)
Startup experience is required, with a proven ability to build and scale programs from the ground up
Deep, handson experience with HubSpot (required), Google Ads and LinkedIn Ads, and webinar and digital event platforms.
Strong understanding of funnel metrics, attribution models, and lead lifecycle management
Experience working closely with Sales and Business Development teams
Cybersecurity or high‑tech industry experience strongly preferred
Data‑driven, highly organized, and comfortable balancing strategy with execution
Excellent communication and cross‑functional collaboration skills
Location & Work Requirements
Must reside in the San Francisco Bay Area
Hybrid role requiring 2–3 days per week in our San Francisco office
Competitive compensation
401(k)
Comprehensive healthcare coverage
Join us at
CYGNVS
and become a crucial part of a team that values innovation, excellence, and enjoyment in crafting exceptional products. If you're ready to make a significant impact,
Apply now
#J-18808-Ljbffr
is a purpose-built, first-of-its-kind guided cyber crisis platform designed to allow users to prepare for, practice for and respond to cyber incidents with confidence. Founded in 2020, the innovative start-up has not only discovered product-market fit but is also embarking on an exciting period of scaling up. Our company culture is a perfect blend of productivity and enjoyment, prioritizing the growth and development of our talented employees as part of a high-achieving team. We are in search of exceptional professionals to join our journey and contribute to the success of our event-driven, secure core platform. At
CYGNVS , you will be immersed in a dynamic and challenging environment, where you will work with cutting-edge technology solutions and collaborate with a highly skilled global team to shape our platform and empower our users to navigate to a better prepared, cyber crisis-ready world.
Location San Francisco Bay Area (Hybrid: 2–3 days/week in San Francisco office)
About the Role We’re seeking a
Demand Generation Director / Senior Manager
to build and scale our digital marketing and demand generation engine in a fast-paced startup environment. This role will own the strategy and hands‑on execution of multi‑channel programs that drive qualified pipeline and revenue, partnering closely with Sales and Business Development team.
This is a highly impactful role for someone who thrives in ambiguity, moves quickly, and knows how to turn experimentation into repeatable growth.
What You’ll Do
Own end-to-end demand generation and digital marketing strategy and execution across paid, owned, and partner channels
Plan, launch, and optimize campaigns including Google Ads (search, display, retargeting) and Paid LinkedIn campaigns
Lead digital programs with strategic partners, online events and multi‑channel campaigns
Manage and optimize the full funnel—from lead acquisition throughQL, SQL, and pipeline contribution
Serve as the primary owner of HubSpot for demand generation, including campaign setup, reporting, workflows, and optimization
Partner with Sales and Business Development on ICP definition, targeting, lead quality, attribution, and pipeline performance
Manage budgets, forecasting, and ROI measurement across all demand and digital marketing programs
Analyze performance data and continuously optimize campaigns based on insights
Build scalable processes and best practices as the company grows
What We’re Looking For
7+ years of B2B demand generation or performance marketing experience (Senior Manager or Director level)
Startup experience is required, with a proven ability to build and scale programs from the ground up
Deep, handson experience with HubSpot (required), Google Ads and LinkedIn Ads, and webinar and digital event platforms.
Strong understanding of funnel metrics, attribution models, and lead lifecycle management
Experience working closely with Sales and Business Development teams
Cybersecurity or high‑tech industry experience strongly preferred
Data‑driven, highly organized, and comfortable balancing strategy with execution
Excellent communication and cross‑functional collaboration skills
Location & Work Requirements
Must reside in the San Francisco Bay Area
Hybrid role requiring 2–3 days per week in our San Francisco office
Competitive compensation
401(k)
Comprehensive healthcare coverage
Join us at
CYGNVS
and become a crucial part of a team that values innovation, excellence, and enjoyment in crafting exceptional products. If you're ready to make a significant impact,
Apply now
#J-18808-Ljbffr