Publicisgroupe
Overview
SVP, Global Biddable Lead
is responsible for shaping and scaling the client’s global biddable media strategy across
Search, Social and Programmatic . This role provides senior leadership and governance across four regional hubs - North America, EMEA, LATAM, and APAC - establishing a unified global vision for the client’s biddable investment while respecting regional market dynamics.
This leader serves as the client’s primary global biddable steward within Spark Foundry, acting as the strategic connector between regional activation teams, the client’s global marketing leadership, and the world’s leading media and technology partners. Regional biddable teams maintain solid-line reporting into local market leadership, with a dotted-line relationship into this role.
The SVP is accountable for ensuring that client biddable investment is executed with world-class consistency, innovation, and performance across all markets.
Responsibilities Global Biddable Strategy & Leadership
Define and continuously evolve the client’s global biddable strategy across programmatic, social, and search.
Establish global best practices, standards, and operating models for the client’s biddable planning, activation, measurement, and optimization.
Lead the development of global biddable roadmaps aligned to the client’s growth, brand, and performance objectives.
Serve as senior biddable advisor to the client’s global and regional marketing leadership.
Regional Enablement & Governance
Coordinate across the client’s four global biddable hubs (NA, EMEA, LATAM, APAC) to ensure consistent application of strategy, frameworks, and tools.
Create governance structures that enable accountability, transparency, and scalable execution while preserving regional flexibility.
Partner with regional biddable leads and market leadership to drive alignment, knowledge-sharing, and continuous improvement.
Support major global and regional client initiatives, transformations, and new-market expansions.
Global Partnerships & Marketplace Leadership
Own the global biddable partnership strategy on behalf of Kenvue, including relationships with major DSPs, social platforms, search partners, and ad-tech providers.
Lead global negotiations, joint business plans, beta programs, and innovation initiatives in support of the client’s business priorities.
Identify emerging technologies, platforms, and commercial models that unlock incremental value.
Embed AI-driven optimization and decision frameworks into global biddable strategy to improve efficiency, performance predictability, and cross-market learning.
Innovation, Transformation & Thought Leadership
Drive global biddable initiatives focused on automation, AI, identity, commerce media, and next-generation performance solutions.
Partner with analytics, data, and product teams to advance the client’s biddable measurement, attribution, and optimization frameworks.
Champion client focused thought leadership and executive-level POVs within Spark Foundry and across partner ecosystems.
Lead the adoption of AI-enabled biddable capabilities, including automated bidding, budget allocation, creative optimization, and predictive performance modeling.
Talent, Culture & Capability Development
Define global biddable capability standards and role frameworks in support of the client’s business.
Sponsor global training, certification, and upskilling initiatives across the client’s biddable teams.
Foster a high-performance, collaborative culture built on shared accountability, innovation, and continuous improvement.
Qualifications
12+ years of experience in performance / biddable media with deep expertise across programmatic, paid social, and search
Experience leveraging automation and AI-driven tools within biddable media
Proven leadership experience at a global or multi-regional level within a media agency or similar environment
Demonstrated success building and scaling global operating models, best practices, and transformation initiatives
Exceptional stakeholder management and executive communication skills
Deep experience managing senior partnerships with media and technology platforms
Strategic, highly organized, and comfortable navigating complex matrixed organizations
Strong change leader with a growth mindset and client-first orientation
Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $176,700.00 - $288,765.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/03/2026.
All your information will be kept confidential according to EEO guidelines.
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is responsible for shaping and scaling the client’s global biddable media strategy across
Search, Social and Programmatic . This role provides senior leadership and governance across four regional hubs - North America, EMEA, LATAM, and APAC - establishing a unified global vision for the client’s biddable investment while respecting regional market dynamics.
This leader serves as the client’s primary global biddable steward within Spark Foundry, acting as the strategic connector between regional activation teams, the client’s global marketing leadership, and the world’s leading media and technology partners. Regional biddable teams maintain solid-line reporting into local market leadership, with a dotted-line relationship into this role.
The SVP is accountable for ensuring that client biddable investment is executed with world-class consistency, innovation, and performance across all markets.
Responsibilities Global Biddable Strategy & Leadership
Define and continuously evolve the client’s global biddable strategy across programmatic, social, and search.
Establish global best practices, standards, and operating models for the client’s biddable planning, activation, measurement, and optimization.
Lead the development of global biddable roadmaps aligned to the client’s growth, brand, and performance objectives.
Serve as senior biddable advisor to the client’s global and regional marketing leadership.
Regional Enablement & Governance
Coordinate across the client’s four global biddable hubs (NA, EMEA, LATAM, APAC) to ensure consistent application of strategy, frameworks, and tools.
Create governance structures that enable accountability, transparency, and scalable execution while preserving regional flexibility.
Partner with regional biddable leads and market leadership to drive alignment, knowledge-sharing, and continuous improvement.
Support major global and regional client initiatives, transformations, and new-market expansions.
Global Partnerships & Marketplace Leadership
Own the global biddable partnership strategy on behalf of Kenvue, including relationships with major DSPs, social platforms, search partners, and ad-tech providers.
Lead global negotiations, joint business plans, beta programs, and innovation initiatives in support of the client’s business priorities.
Identify emerging technologies, platforms, and commercial models that unlock incremental value.
Embed AI-driven optimization and decision frameworks into global biddable strategy to improve efficiency, performance predictability, and cross-market learning.
Innovation, Transformation & Thought Leadership
Drive global biddable initiatives focused on automation, AI, identity, commerce media, and next-generation performance solutions.
Partner with analytics, data, and product teams to advance the client’s biddable measurement, attribution, and optimization frameworks.
Champion client focused thought leadership and executive-level POVs within Spark Foundry and across partner ecosystems.
Lead the adoption of AI-enabled biddable capabilities, including automated bidding, budget allocation, creative optimization, and predictive performance modeling.
Talent, Culture & Capability Development
Define global biddable capability standards and role frameworks in support of the client’s business.
Sponsor global training, certification, and upskilling initiatives across the client’s biddable teams.
Foster a high-performance, collaborative culture built on shared accountability, innovation, and continuous improvement.
Qualifications
12+ years of experience in performance / biddable media with deep expertise across programmatic, paid social, and search
Experience leveraging automation and AI-driven tools within biddable media
Proven leadership experience at a global or multi-regional level within a media agency or similar environment
Demonstrated success building and scaling global operating models, best practices, and transformation initiatives
Exceptional stakeholder management and executive communication skills
Deep experience managing senior partnerships with media and technology platforms
Strategic, highly organized, and comfortable navigating complex matrixed organizations
Strong change leader with a growth mindset and client-first orientation
Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $176,700.00 - $288,765.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/03/2026.
All your information will be kept confidential according to EEO guidelines.
#LI-KM8
#J-18808-Ljbffr