Puffy
Head of Affiliate Marketing (Remote Opportunity)
Puffy, Boulder, Colorado, United States, 80301
Head of Affiliate Marketing (Remote Opportunity)
$100,000.00/yr - $130,000.00/yr
Position: Head of Affiliate Marketing
Compensation: USD $100,000 - $130,000 per annum + up to 30% Performance Bonus
Total Annual Package: Up to USD $174,100
Location: Remote
Role Overview Puffy is a top 5 mattress brand in the US, and we’re seeking a results-driven Head of Affiliate Marketing to lead our affiliate program strategy and drive significant revenue growth through innovative partnership approaches. This role will be instrumental in expanding our affiliate network and optimizing program performance across the competitive D2C mattress landscape.
You’ll establish and strengthen relationships with affiliate partners, identify unexplored channels, and continuously optimize campaigns to maximize ROI and support our position as an industry leader.
What You'll Get
Own the Affiliate Engine
that drives a top 5 US mattress brand
Partner with the 1%
– Top 5 Mattress Brand in US with Over
Embrace Radical Flexibility
– Remote-first culture with work‑life integration; No commute
Become the Go‑To Expert in D2C Sleep Marketing
– Build knowledge in content partnerships, PPC affiliates, emerging channels
Responsibilities
Build and scale affiliate partnerships that fuel millions in revenue.
Architect the entire program from partner recruitment to performance optimization.
Negotiate with industry-leading affiliates and identify white‑space opportunities.
Create testing frameworks that separate good programs from dominant ones.
Collaborate with executive team on strategic decisions and high‑velocity execution.
Guide and mentor affiliate team on best practices and innovation.
Qualifications
Proven D2C Expertise:
5+ years of affiliate marketing experience in a B2C e‑commerce environment within the North American sleep sector (USA/Canada)
Proven Success in Onboarding and Scaling Organic Publishers and PPC Affiliate Partners
Advanced Affiliate Knowledge:
In‑depth understanding of affiliate marketing channels, attribution models, and performance metrics (EPC, ROAS)
Data & Analytics Skills:
Proficiency in market‑leading affiliate tracking tools (e.g., Impact or Partnerize) and secondary platforms (BrandVerity, Similarweb/Ahrefs, or Visual Ping)
Performance‑Driven Mindset:
Demonstrated success in recruiting, activating, and optimizing top affiliates for maximum ROI
Negotiation & Communication:
Strong background in managing vendor/partner relationships, with excellent written and verbal communication
Entrepreneurial Approach:
Self‑starter who thrives in fast‑paced, high‑growth environments and can adapt quickly to changing market dynamics
Good‑to‑Have
Paid Media Experience:
Familiarity with running and optimizing paid acquisition campaigns in tandem with affiliate initiatives
Startup/Scale‑Up Exposure:
Past work in a rapidly scaling company, comfortable navigating limited resources and swift pivots
Global Market Insight:
Experience coordinating with international partners and tailoring campaigns to diverse audiences
Benefits
Monthly performance bonuses (up to 30%)
The Leaders Club: Opportunity for selection to an elite lifestyle transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats
‘We Are’ Champion: Monthly recognition program with gift vouchers and company-wide celebration for exceptional contributions
Comprehensive medical, dental, and vision insurance
Generous Paid Time Off (PTO) + US Public holidays
AI First organization with access to AI‑native tool stack
Remote First: Work from the comfort of your home office
International team collaboration (14+ nationalities)
401(k) with Company Match
Free Puffy mattress post 6 months completion
$1,000 Puffy/Halo Board store credit post 1 year completion
Culture & Values – The Puffy DNA
Be the Owner:
We don’t hire employees; we welcome owners. You’re accountable for results, not activity.
Execute with Urgency:
We thrive in high‑stakes environments by making thoughtful decisions quickly and acting decisively.
Demand Excellence:
We solve the hard problems that others can’t, pushing the boundaries of our craft.
Be AI‑First:
Daily multi‑turn AI conversations challenge your assumptions.
Go All‑In:
When the mission demands it, we rally as one team to cross the finish line.
Ready to Shape Your Story? Click "Apply" and take the first step.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Business Development, Marketing, and Strategy/Planning
Industries Retail
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Position: Head of Affiliate Marketing
Compensation: USD $100,000 - $130,000 per annum + up to 30% Performance Bonus
Total Annual Package: Up to USD $174,100
Location: Remote
Role Overview Puffy is a top 5 mattress brand in the US, and we’re seeking a results-driven Head of Affiliate Marketing to lead our affiliate program strategy and drive significant revenue growth through innovative partnership approaches. This role will be instrumental in expanding our affiliate network and optimizing program performance across the competitive D2C mattress landscape.
You’ll establish and strengthen relationships with affiliate partners, identify unexplored channels, and continuously optimize campaigns to maximize ROI and support our position as an industry leader.
What You'll Get
Own the Affiliate Engine
that drives a top 5 US mattress brand
Partner with the 1%
– Top 5 Mattress Brand in US with Over
Embrace Radical Flexibility
– Remote-first culture with work‑life integration; No commute
Become the Go‑To Expert in D2C Sleep Marketing
– Build knowledge in content partnerships, PPC affiliates, emerging channels
Responsibilities
Build and scale affiliate partnerships that fuel millions in revenue.
Architect the entire program from partner recruitment to performance optimization.
Negotiate with industry-leading affiliates and identify white‑space opportunities.
Create testing frameworks that separate good programs from dominant ones.
Collaborate with executive team on strategic decisions and high‑velocity execution.
Guide and mentor affiliate team on best practices and innovation.
Qualifications
Proven D2C Expertise:
5+ years of affiliate marketing experience in a B2C e‑commerce environment within the North American sleep sector (USA/Canada)
Proven Success in Onboarding and Scaling Organic Publishers and PPC Affiliate Partners
Advanced Affiliate Knowledge:
In‑depth understanding of affiliate marketing channels, attribution models, and performance metrics (EPC, ROAS)
Data & Analytics Skills:
Proficiency in market‑leading affiliate tracking tools (e.g., Impact or Partnerize) and secondary platforms (BrandVerity, Similarweb/Ahrefs, or Visual Ping)
Performance‑Driven Mindset:
Demonstrated success in recruiting, activating, and optimizing top affiliates for maximum ROI
Negotiation & Communication:
Strong background in managing vendor/partner relationships, with excellent written and verbal communication
Entrepreneurial Approach:
Self‑starter who thrives in fast‑paced, high‑growth environments and can adapt quickly to changing market dynamics
Good‑to‑Have
Paid Media Experience:
Familiarity with running and optimizing paid acquisition campaigns in tandem with affiliate initiatives
Startup/Scale‑Up Exposure:
Past work in a rapidly scaling company, comfortable navigating limited resources and swift pivots
Global Market Insight:
Experience coordinating with international partners and tailoring campaigns to diverse audiences
Benefits
Monthly performance bonuses (up to 30%)
The Leaders Club: Opportunity for selection to an elite lifestyle transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats
‘We Are’ Champion: Monthly recognition program with gift vouchers and company-wide celebration for exceptional contributions
Comprehensive medical, dental, and vision insurance
Generous Paid Time Off (PTO) + US Public holidays
AI First organization with access to AI‑native tool stack
Remote First: Work from the comfort of your home office
International team collaboration (14+ nationalities)
401(k) with Company Match
Free Puffy mattress post 6 months completion
$1,000 Puffy/Halo Board store credit post 1 year completion
Culture & Values – The Puffy DNA
Be the Owner:
We don’t hire employees; we welcome owners. You’re accountable for results, not activity.
Execute with Urgency:
We thrive in high‑stakes environments by making thoughtful decisions quickly and acting decisively.
Demand Excellence:
We solve the hard problems that others can’t, pushing the boundaries of our craft.
Be AI‑First:
Daily multi‑turn AI conversations challenge your assumptions.
Go All‑In:
When the mission demands it, we rally as one team to cross the finish line.
Ready to Shape Your Story? Click "Apply" and take the first step.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Business Development, Marketing, and Strategy/Planning
Industries Retail
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