The Mather Group, LLC
Marketing Automation & Content Associate
The Mather Group, LLC, Chicago, Illinois, United States, 60290
Marketing Automation & Content Associate
This role reports to the Chief Marketing Officer and plays a key role in executing integrated marketing campaigns, Account-Based Marketing programs, and multi-channel content activation. The position blends hands‑on campaign execution with marketing automation and performance tracking to support scalable growth.
Pay Range
Base pay range: $90,000 – $100,000 per year.
Role Responsibilities
Build and support Salesforce Account Engagement (Pardot) campaigns and nurture programs.
Assist with segmentation, scoring, and lifecycle workflows.
Support outreach aligned to Business Development workflows.
Coordinate webinar and event campaigns, including emails, landing pages, reminders, and follow‑up.
Maintain CRM data accuracy, tagging, and basic reporting.
Content Enablement
Repurpose existing content (webinars, insights, research) into emails, campaign assets, and social copy.
Support account‑based and audience‑specific content initiatives.
Maintain campaign and editorial calendars.
Collaborate with external and internal teams to support timely, compliant content delivery.
Analytics & Optimization
Track campaign engagement and funnel performance.
Assist with dashboards and reporting tied to marketing activity and growth outcomes.
Identify opportunities to improve campaign execution and efficiency.
Share insights and performance updates with the marketing team.
Required Experience
2–5 years of experience in marketing automation, campaign execution, or content marketing.
Experience in financial services, professional services, B2C or B2B environments preferred.
Proficient with Salesforce, Account Engagement (Pardot), Google Analytics, and paid media platforms.
Organized, detail‑oriented, and comfortable managing multiple campaigns at once.
Strong writing and editing skills.
Curious about marketing technology, data, and emerging tools.
Collaborative and eager to learn in a fast‑growing environment.
Role Information
Location: Chicago – 3 days in office required.
Classification: Full‑Time, Exempt – 40+ hours per week.
Compensation: $90,000 – $100,000, plus annual bonus opportunity.
Additional Information
Seniority level: Associate.
Employment type: Full‑time.
Job function: Finance and Marketing.
Benefits: Medical insurance, Vision insurance, 401(k), Paid maternity leave, Paid paternity leave, Tuition assistance, Disability insurance.
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Pay Range
Base pay range: $90,000 – $100,000 per year.
Role Responsibilities
Build and support Salesforce Account Engagement (Pardot) campaigns and nurture programs.
Assist with segmentation, scoring, and lifecycle workflows.
Support outreach aligned to Business Development workflows.
Coordinate webinar and event campaigns, including emails, landing pages, reminders, and follow‑up.
Maintain CRM data accuracy, tagging, and basic reporting.
Content Enablement
Repurpose existing content (webinars, insights, research) into emails, campaign assets, and social copy.
Support account‑based and audience‑specific content initiatives.
Maintain campaign and editorial calendars.
Collaborate with external and internal teams to support timely, compliant content delivery.
Analytics & Optimization
Track campaign engagement and funnel performance.
Assist with dashboards and reporting tied to marketing activity and growth outcomes.
Identify opportunities to improve campaign execution and efficiency.
Share insights and performance updates with the marketing team.
Required Experience
2–5 years of experience in marketing automation, campaign execution, or content marketing.
Experience in financial services, professional services, B2C or B2B environments preferred.
Proficient with Salesforce, Account Engagement (Pardot), Google Analytics, and paid media platforms.
Organized, detail‑oriented, and comfortable managing multiple campaigns at once.
Strong writing and editing skills.
Curious about marketing technology, data, and emerging tools.
Collaborative and eager to learn in a fast‑growing environment.
Role Information
Location: Chicago – 3 days in office required.
Classification: Full‑Time, Exempt – 40+ hours per week.
Compensation: $90,000 – $100,000, plus annual bonus opportunity.
Additional Information
Seniority level: Associate.
Employment type: Full‑time.
Job function: Finance and Marketing.
Benefits: Medical insurance, Vision insurance, 401(k), Paid maternity leave, Paid paternity leave, Tuition assistance, Disability insurance.
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