Lawry's Restaurants Inc.
Overview
Description
We are looking for a Sales & Events Manager to join our team! Description
The Sales and Events Manager will be the main point of contact for group and private dining sales and events. They will be responsible for promoting and marketing the restaurant by building business relationships, booking group and private dining events, and managing a referral program following the marketing plan which maximizes revenues. The Sales and Events Manager will also be responsible for the execution of private dining events from start to finish. Essential Functions
Responsible for all on- and off-site catered functions from organization to execution, including delegation of responsibilities. Drive sales and increase revenue, including generating new business and maintaining contact with current accounts. Manage private dining events and ensure excellence in guest satisfaction through effective training and supervision of co-workers assigned to the event. Identify qualifying business potential, close business, overcome objections, negotiate, upsell, and understand the client’s needs. Manage business on the books, work pipeline of inquiries, prospects, tentative and definite bookings. Engage local influencers including hotels, Convention & Visitor Bureaus, Chambers, retail outlets, office buildings and condo/apartment buildings. Conduct targeted client visits to build private dining sales. Build and develop strong client relationships. Know and understand the local market and research/target prospective clients. Handle contracts, negotiations, deposits and final payments of events including account reconciliations as needed. Create floorplans, custom menus, and general event outlines to present to clients. Coordinate and complete Banquet Event Orders (BEOs) and update BEOs as needed. Communicate BEOs regularly with FOH and HOH management teams. Work with management to ensure proper scheduling of co-workers for events. Review menu and wine/beverage selections with GM, Executive Chef and Wine Director to ensure food and beverage orders are placed. Ensure equipment, dinnerware, stemware and glassware are available for events and that room setups (BEOs) are disseminated and executed accordingly. With the General Manager, review Event Sales budget and weekly/monthly/quarterly goals to achieve sales targets. Support Lawry’s objectives in sales, service, quality, facility appearance and sanitation through training and maintaining a positive working environment. Update private dining and events pricing with General Manager. Attend key guest meetings and private events to maintain visibility. Understand the Lawry’s Brand including procedures, best practices, standards, specifications, and guidelines. Comply with all Lawry’s employment policies and procedures and behavior consistent with a harassment- and discrimination-free workplace. Address co-worker performance problems promptly following the company’s progressive disciplinary program. Ensure Lawry’s Code of Conduct and Code of Ethics is followed by all employees in daily activities. Provide performance evaluations to GM and AGM for annual reviews of co-workers. Adhere to Lawry’s grooming standards and attend required meetings, training and informational sessions. Participate in interviewing, hiring and training processes. Prepare paperwork including government forms, reports, performance reviews, and schedules in an organized and timely manner. Follow Lawry’s operational policies and safety procedures to ensure the safety of co-workers and guests. Maintain Lawry's standards as an ambassador of the restaurant, delivering high-quality service and guest experiences. Ensure all guests feel welcome and receive responsive, friendly attention at all times. Communicate food quality and service concerns to AGM and GM and work to turn dissatisfied clients into returning guests. Engage with the community to maintain a strong presence at events and with clubs and organizations affiliated with the restaurant. Participate in management meetings to align sales, marketing, and event strategies with restaurant goals and revenue objectives. Ensure all private dining, group events, and promotional events are properly staffed to support exceptional guest experiences and operational efficiency. Oversee organization, inventory and maintenance of all event-related equipment. Manage and oversee event execution on the floor, acting as the primary point of contact to ensure seamless operations, guest satisfaction, and brand standards. Develop, plan, and implement holiday promotions and special events to drive sales, increase brand awareness, and attract new and repeat guests. Position Qualifications
Strong interpersonal skills, excellent verbal and written communication skills. Ability to communicate effectively within all levels of the organization. Excellent time management and ability to handle multiple projects. Exceptional people skills; able to interact with a diverse range of clients and guests. Ability to be an ambassador of the Lawry’s brand. Ability to build a steady client base and engage with the community. Positive supervision and leadership abilities to motivate co-workers to meet and exceed guest service standards. Passion for hospitality and guest service excellence. Ability to work independently and in team settings. Confident, energetic, professional appearance with a friendly and approachable demeanor. Well versed in all processes and positions (FOH and HOH). Good physical and mental health to perform job requirements and comply with health and safety regulations. Able to perform essential functions with or without reasonable accommodation. Flexible with the ability to manage multiple projects and maintain high attention to detail. Ability to present information clearly to groups of managers, clients, and guests. Knowledge of the sales process and understanding of P&L and financials. Basic knowledge of wines, vintages, and wine pairings, including proper handling and storage; bottle opening tools knowledge. Capable of multi-tasking, leading and communicating with others; proficient in English (speaking and writing). Working knowledge of basic computer operations and department software. Strong math skills and excellent organizational and time management skills. Highest level of professionalism when handling sensitive and confidential information. Willingness to work weekdays, weekends and holidays, including 11-12 hour days. Possession of required food certifications as per local, state and federal law. Experience
5+ years of current Restaurant Catering/Event Sales Management experience in an upscale or fine dining environment. High-volume catering/event sales management experience in restaurants doing over $7-8 million in annual sales. Strong contacts in the Orange County market are necessary. Outside sales experience required. Education & Salary
Education: High school diploma or GED preferred. Some college or culinary education beneficial. Salary Range: $70,000-$72,500 annual.
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Description
We are looking for a Sales & Events Manager to join our team! Description
The Sales and Events Manager will be the main point of contact for group and private dining sales and events. They will be responsible for promoting and marketing the restaurant by building business relationships, booking group and private dining events, and managing a referral program following the marketing plan which maximizes revenues. The Sales and Events Manager will also be responsible for the execution of private dining events from start to finish. Essential Functions
Responsible for all on- and off-site catered functions from organization to execution, including delegation of responsibilities. Drive sales and increase revenue, including generating new business and maintaining contact with current accounts. Manage private dining events and ensure excellence in guest satisfaction through effective training and supervision of co-workers assigned to the event. Identify qualifying business potential, close business, overcome objections, negotiate, upsell, and understand the client’s needs. Manage business on the books, work pipeline of inquiries, prospects, tentative and definite bookings. Engage local influencers including hotels, Convention & Visitor Bureaus, Chambers, retail outlets, office buildings and condo/apartment buildings. Conduct targeted client visits to build private dining sales. Build and develop strong client relationships. Know and understand the local market and research/target prospective clients. Handle contracts, negotiations, deposits and final payments of events including account reconciliations as needed. Create floorplans, custom menus, and general event outlines to present to clients. Coordinate and complete Banquet Event Orders (BEOs) and update BEOs as needed. Communicate BEOs regularly with FOH and HOH management teams. Work with management to ensure proper scheduling of co-workers for events. Review menu and wine/beverage selections with GM, Executive Chef and Wine Director to ensure food and beverage orders are placed. Ensure equipment, dinnerware, stemware and glassware are available for events and that room setups (BEOs) are disseminated and executed accordingly. With the General Manager, review Event Sales budget and weekly/monthly/quarterly goals to achieve sales targets. Support Lawry’s objectives in sales, service, quality, facility appearance and sanitation through training and maintaining a positive working environment. Update private dining and events pricing with General Manager. Attend key guest meetings and private events to maintain visibility. Understand the Lawry’s Brand including procedures, best practices, standards, specifications, and guidelines. Comply with all Lawry’s employment policies and procedures and behavior consistent with a harassment- and discrimination-free workplace. Address co-worker performance problems promptly following the company’s progressive disciplinary program. Ensure Lawry’s Code of Conduct and Code of Ethics is followed by all employees in daily activities. Provide performance evaluations to GM and AGM for annual reviews of co-workers. Adhere to Lawry’s grooming standards and attend required meetings, training and informational sessions. Participate in interviewing, hiring and training processes. Prepare paperwork including government forms, reports, performance reviews, and schedules in an organized and timely manner. Follow Lawry’s operational policies and safety procedures to ensure the safety of co-workers and guests. Maintain Lawry's standards as an ambassador of the restaurant, delivering high-quality service and guest experiences. Ensure all guests feel welcome and receive responsive, friendly attention at all times. Communicate food quality and service concerns to AGM and GM and work to turn dissatisfied clients into returning guests. Engage with the community to maintain a strong presence at events and with clubs and organizations affiliated with the restaurant. Participate in management meetings to align sales, marketing, and event strategies with restaurant goals and revenue objectives. Ensure all private dining, group events, and promotional events are properly staffed to support exceptional guest experiences and operational efficiency. Oversee organization, inventory and maintenance of all event-related equipment. Manage and oversee event execution on the floor, acting as the primary point of contact to ensure seamless operations, guest satisfaction, and brand standards. Develop, plan, and implement holiday promotions and special events to drive sales, increase brand awareness, and attract new and repeat guests. Position Qualifications
Strong interpersonal skills, excellent verbal and written communication skills. Ability to communicate effectively within all levels of the organization. Excellent time management and ability to handle multiple projects. Exceptional people skills; able to interact with a diverse range of clients and guests. Ability to be an ambassador of the Lawry’s brand. Ability to build a steady client base and engage with the community. Positive supervision and leadership abilities to motivate co-workers to meet and exceed guest service standards. Passion for hospitality and guest service excellence. Ability to work independently and in team settings. Confident, energetic, professional appearance with a friendly and approachable demeanor. Well versed in all processes and positions (FOH and HOH). Good physical and mental health to perform job requirements and comply with health and safety regulations. Able to perform essential functions with or without reasonable accommodation. Flexible with the ability to manage multiple projects and maintain high attention to detail. Ability to present information clearly to groups of managers, clients, and guests. Knowledge of the sales process and understanding of P&L and financials. Basic knowledge of wines, vintages, and wine pairings, including proper handling and storage; bottle opening tools knowledge. Capable of multi-tasking, leading and communicating with others; proficient in English (speaking and writing). Working knowledge of basic computer operations and department software. Strong math skills and excellent organizational and time management skills. Highest level of professionalism when handling sensitive and confidential information. Willingness to work weekdays, weekends and holidays, including 11-12 hour days. Possession of required food certifications as per local, state and federal law. Experience
5+ years of current Restaurant Catering/Event Sales Management experience in an upscale or fine dining environment. High-volume catering/event sales management experience in restaurants doing over $7-8 million in annual sales. Strong contacts in the Orange County market are necessary. Outside sales experience required. Education & Salary
Education: High school diploma or GED preferred. Some college or culinary education beneficial. Salary Range: $70,000-$72,500 annual.
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