GSK
ViiV (GSK) US Competitive Intelligence & Market Research Lead
GSK, Durham, North Carolina, United States, 27703
US Competitive Intelligence & Market Research Lead
This role will be based out of ViiV's US Headquarters in Durham, NC (RTP Area) and may be considered for a domestic relocation package. The US Competitive Intelligence & Market Research Lead reports to the Director, US Market Research & Competitive Intelligence within the US Insights & Analytics team. It is accountable for leading competitive intelligence across ViiV’s US HIV portfolio and for owning primary market research for selected commercial pre-launch brands, ensuring insights support portfolio strategy, launch readiness, and competitive positioning.
Responsibilities Competitive Intelligence
Lead US competitive intelligence strategy and execution across the full HIV portfolio, covering in-market brands and pre-launch assets, with ownership of developing and prioritizing KIQs in alignment with cross-functional stakeholders
Monitor, interpret, and synthesize external competitive signals, including clinical data releases, regulatory milestones, product approvals or failures, and policy developments
Cover competitor earnings announcements and key investor communications, delivering timely summaries of key learnings and commercial implications
Lead competitive intelligence planning for congresses, including pre-conference framing, on-site intelligence capture, and post-conference synthesis
Develop and deliver regular CI outputs, including timely alerts, portfolio-level updates, and executive-ready summaries for senior leadership
Anticipate competitor strategy and evolution, identify risks and opportunities, and inform scenario planning and strategic decision-making
Market Research
Lead qualitative and quantitative primary market research for pre-launch brands to inform US initiatives across HIV Treatment and HIV Prevention
Translate commercial business questions and insight gaps into clear research objectives and study designs, recommending appropriate research approaches to inform key pre-launch decision points
Partner with Brand and cross-functional teams, including Medical and Market Access, to generate insights that inform positioning, segmentation, and launch planning
Research Design & Vendor Management
Lead external vendors supporting competitive intelligence and pre-launch market research across study design, execution, analysis, and synthesis, with clear ownership of direction and outputs
Ensure research quality, methodological rigor, budget discipline, and delivery against agreed timelines
Ensure all competitive intelligence and research activities are conducted in line with internal compliance policies and standards
Cross-Functional Partnership
Partner with Brand, Medical Affairs, Market Access, and other cross-functional teams to ensure customer and stakeholder perspectives inform commercial decision-making
Work closely with other Insights & Analytics leads to integrate competitive intelligence and primary research with secondary data, where appropriate
Act as a strategic partner by shaping key questions, leading discussions and readouts, and translating insights into clear implications and recommendations for senior leaders
Insight Synthesis & Communication
Integrate insights across competitive intelligence, primary market research, and secondary data sources
Identify portfolio-level risks, opportunities, and unmet needs relevant to current and upcoming commercial assets
Develop concise, high-quality deliverables that support confident, timely decision-making at the brand and portfolio level
Basic Qualification
Bachelor’s degree
7+ years of pharmaceutical or biotech commercial experience
Experience leading competitive intelligence
Experience framing, prioritizing, and challenging competitive intelligence questions to support strategic decision-making
Experience with qualitative and quantitative research methodologies and applying them
Experience interpreting external competitive signals, including clinical data, regulatory developments, earnings or investor communications, and scientific congresses
Experience with operating in ambiguity and translating complex information into clear insights and recommendations
Experience managing external vendors and multiple concurrent projects
Experience engaging with senior stakeholders
Preferred Qualification
Experience in HIV or infectious disease
ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
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Responsibilities Competitive Intelligence
Lead US competitive intelligence strategy and execution across the full HIV portfolio, covering in-market brands and pre-launch assets, with ownership of developing and prioritizing KIQs in alignment with cross-functional stakeholders
Monitor, interpret, and synthesize external competitive signals, including clinical data releases, regulatory milestones, product approvals or failures, and policy developments
Cover competitor earnings announcements and key investor communications, delivering timely summaries of key learnings and commercial implications
Lead competitive intelligence planning for congresses, including pre-conference framing, on-site intelligence capture, and post-conference synthesis
Develop and deliver regular CI outputs, including timely alerts, portfolio-level updates, and executive-ready summaries for senior leadership
Anticipate competitor strategy and evolution, identify risks and opportunities, and inform scenario planning and strategic decision-making
Market Research
Lead qualitative and quantitative primary market research for pre-launch brands to inform US initiatives across HIV Treatment and HIV Prevention
Translate commercial business questions and insight gaps into clear research objectives and study designs, recommending appropriate research approaches to inform key pre-launch decision points
Partner with Brand and cross-functional teams, including Medical and Market Access, to generate insights that inform positioning, segmentation, and launch planning
Research Design & Vendor Management
Lead external vendors supporting competitive intelligence and pre-launch market research across study design, execution, analysis, and synthesis, with clear ownership of direction and outputs
Ensure research quality, methodological rigor, budget discipline, and delivery against agreed timelines
Ensure all competitive intelligence and research activities are conducted in line with internal compliance policies and standards
Cross-Functional Partnership
Partner with Brand, Medical Affairs, Market Access, and other cross-functional teams to ensure customer and stakeholder perspectives inform commercial decision-making
Work closely with other Insights & Analytics leads to integrate competitive intelligence and primary research with secondary data, where appropriate
Act as a strategic partner by shaping key questions, leading discussions and readouts, and translating insights into clear implications and recommendations for senior leaders
Insight Synthesis & Communication
Integrate insights across competitive intelligence, primary market research, and secondary data sources
Identify portfolio-level risks, opportunities, and unmet needs relevant to current and upcoming commercial assets
Develop concise, high-quality deliverables that support confident, timely decision-making at the brand and portfolio level
Basic Qualification
Bachelor’s degree
7+ years of pharmaceutical or biotech commercial experience
Experience leading competitive intelligence
Experience framing, prioritizing, and challenging competitive intelligence questions to support strategic decision-making
Experience with qualitative and quantitative research methodologies and applying them
Experience interpreting external competitive signals, including clinical data, regulatory developments, earnings or investor communications, and scientific congresses
Experience with operating in ambiguity and translating complex information into clear insights and recommendations
Experience managing external vendors and multiple concurrent projects
Experience engaging with senior stakeholders
Preferred Qualification
Experience in HIV or infectious disease
ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
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