Senior Director, Global Integrated Campaigns
Salesforce.Com Inc, Seattle, Washington, us, 98127
Senior Director, Global Integrated Campaigns
Job Summary: We are seeking a senior leader to drive end-to-end campaign strategy, combining demand generation, creative execution, and cross-functional alignment to deliver measurable pipeline growth and elevate our brand across key channels. About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place. Agentforce is the future of AI, and you are the future of Salesforce. We empower companies to connect with their customers in a whole new way. The Global Integrated Campaigns team is at the heart of how we bring our brand and solutions to market, building full funnel, insights-led campaigns that scale across regions and deliver measurable impact — from driving AI adoption to accelerating pipeline. Key Responsibilities
Lead Cross-Functional Campaign Strategy & Planning: Partner with Product Marketing, Brand Marketing, Creative, Media Lab, and COEs to align messaging, targeting, and activation strategies; serve as a strategic advisor on campaign architecture and demand gen best practices; drive collaboration across stakeholders and translate input into actionable marketing plans aligned to strategic objectives; ensure integration of customer journeys, persona-based messaging, and sales play alignment into every campaign. Lead Campaign Design and Development: Lead the creative briefing process and work with in-house designers, writers, and producers; translate campaign goals into compelling content assets (emails, landing pages, paid media, social, etc.); ensure brand consistency and quality across all outputs; oversee development of activation-ready global campaigns and campaign packages. Deliver Measurable Impact: Support YoY growth in Marketing Driven Pipeline (MDP) and AI product pipeline; provide input into performance metrics to continuously optimize campaign plans and field impact. Management & Leadership: Establish a strong team culture centered on collaboration, accountability, innovation, and customer impact; serve as a voice of clarity, motivation, and strategic alignment during periods of change. Preferred Qualifications & Experience
10+ years of experience in B2B marketing, demand generation, or integrated campaign leadership and 3+ years of leadership experience. Experience in a large technology company is a plus. Expertise in translating business priorities, messaging, and brand into strategic briefs that deliver strong campaign design. Background in creative development or agency-side experience is a plus. Comfortable in fast-paced environments with the ability to influence stakeholders at varying levels. Demonstrated success building and leading high-performing teams in environments with ambiguity. Why Join Salesforce
This is a rare opportunity to shape the future of global demand generation at a world-class company. You'll build and lead a new function intersecting creativity, strategy, and execution, driving real business impact through customer-centric marketing. Join us and help define the next era of integrated marketing at Salesforce. Accommodations
If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form. Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. We believe in equality for all and in creating a workplace that's inclusive and free from discrimination. Know your rights: workplace discrimination is illegal. Recruiting, hiring, and promotion decisions are fair and based on merit. This policy applies to current and prospective employees and to all aspects of employment. In the United States, compensation offered will be determined by factors such as location, job level, knowledge, skills, and experience. Some roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits and a typical base salary range is provided for guidance. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com. The typical base salary range for this position is $179,000 - $300,200 annually.
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Job Summary: We are seeking a senior leader to drive end-to-end campaign strategy, combining demand generation, creative execution, and cross-functional alignment to deliver measurable pipeline growth and elevate our brand across key channels. About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place. Agentforce is the future of AI, and you are the future of Salesforce. We empower companies to connect with their customers in a whole new way. The Global Integrated Campaigns team is at the heart of how we bring our brand and solutions to market, building full funnel, insights-led campaigns that scale across regions and deliver measurable impact — from driving AI adoption to accelerating pipeline. Key Responsibilities
Lead Cross-Functional Campaign Strategy & Planning: Partner with Product Marketing, Brand Marketing, Creative, Media Lab, and COEs to align messaging, targeting, and activation strategies; serve as a strategic advisor on campaign architecture and demand gen best practices; drive collaboration across stakeholders and translate input into actionable marketing plans aligned to strategic objectives; ensure integration of customer journeys, persona-based messaging, and sales play alignment into every campaign. Lead Campaign Design and Development: Lead the creative briefing process and work with in-house designers, writers, and producers; translate campaign goals into compelling content assets (emails, landing pages, paid media, social, etc.); ensure brand consistency and quality across all outputs; oversee development of activation-ready global campaigns and campaign packages. Deliver Measurable Impact: Support YoY growth in Marketing Driven Pipeline (MDP) and AI product pipeline; provide input into performance metrics to continuously optimize campaign plans and field impact. Management & Leadership: Establish a strong team culture centered on collaboration, accountability, innovation, and customer impact; serve as a voice of clarity, motivation, and strategic alignment during periods of change. Preferred Qualifications & Experience
10+ years of experience in B2B marketing, demand generation, or integrated campaign leadership and 3+ years of leadership experience. Experience in a large technology company is a plus. Expertise in translating business priorities, messaging, and brand into strategic briefs that deliver strong campaign design. Background in creative development or agency-side experience is a plus. Comfortable in fast-paced environments with the ability to influence stakeholders at varying levels. Demonstrated success building and leading high-performing teams in environments with ambiguity. Why Join Salesforce
This is a rare opportunity to shape the future of global demand generation at a world-class company. You'll build and lead a new function intersecting creativity, strategy, and execution, driving real business impact through customer-centric marketing. Join us and help define the next era of integrated marketing at Salesforce. Accommodations
If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form. Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. We believe in equality for all and in creating a workplace that's inclusive and free from discrimination. Know your rights: workplace discrimination is illegal. Recruiting, hiring, and promotion decisions are fair and based on merit. This policy applies to current and prospective employees and to all aspects of employment. In the United States, compensation offered will be determined by factors such as location, job level, knowledge, skills, and experience. Some roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits and a typical base salary range is provided for guidance. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com. The typical base salary range for this position is $179,000 - $300,200 annually.
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