Sales Director

Manages the direct sales team and sales customers in supporting operations required to implement the organizational sales strategy, drive revenue growth, and accomplish financial objectives. Implement processes, tools, and structures to support the sales organization's operations. Conducts long-term and short-term goal setting for teams and individuals and uses data to measure and monitor sales processes, identify issues, and enhance performance. Monitors the industry, business environment, competitors, and customers to develop action plans for expanding and retaining the customer base. Use customer feedback and insights to collaborate with internal stakeholders to identify and suggest new products. Build and develop effective sales and support teams with recruiting, mentoring, and training. Participate in meetings, presentations, and demos to support or close strategic or high-value sales. Manage direct reports KPI settings, 1:1 meetings, performance evaluations, performance management, and any other Management related items. Bi-monthly in-person meetings with direct report team members. Work closely with ingredient sourcing, raw material and purchasing team and meet monthly. Visit all customers at least 1 time per year, travel and meet with other sales team customers as necessary. Increase revenues of existing key customers accounts by maintaining close relationships and communication to understand their needs – both technical and commercial. Serve as an expert on assigned customers and develops strategic customer plans that align with company goals and objectives. Identify and develop new customer accounts through networking and direct contacts Coordinate with company sales support to ensure availability and timely delivery of technical support services as well as product training. Manage the entire selling process – regular customer visits, sharing product information, quotations, order processing, post-delivery follow up. Stay up to date with the bakery and ingredient markets, including competitor activities, new market trends, new products, ingredients etc. and regularly report such market activities in the company. Calculate margins, negotiate terms, prepare estimates and bids to meet specific customer needs. Prepare annual budget based on customer sales forecasts Represent the company in the local exhibitions, conferences, and seminars. Participate in monthly sales meeting. Manage sales forecasts and budgets to achieve established goals and deliver profitable growth for assigned accounts. Provide leadership and tactical direction to internal company departments to achieve outlined performance objectives.

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