Head Of Wholesale and Foodservice
Yeo Valley Organic, Charleston, West Virginia, United States
At Yeo Valley, we’re more than just an organic dairy company – we’re a community rooted in the land, committed to sustainability, and passionate about producing quality food that nurtures people and planet.
We are currently looking for a commercial Head of Wholesale and Food Service. Reporting to the Commercial Director this role will shape and lead the growth of our out-of-home business, playing a pivotal part in delivering our ambitious Channel Diversification strategy.
You will unlock the full potential of our multi-brand and multi-category portfolio beyond major multiple retailers, driving profitable growth across foodservice and wholesale.
Through bold vision, deep sector expertise, and inspiring leadership, you will build a high-performing sales team, forge enduring customer partnerships, and establish the business as a trusted, market-leading supplier in the UK out-of-home sector.
Key Responsibilities
Develop and deliver a clear growth strategy for foodservice and wholesale channels, aligned to overall business objectives
Lead, inspire, and develop a high-performing sales team with a strong performance and customer-first culture
Grow profitable sales across multiple brands and categories delivering our budgeted Net Sales Value, Marginal Gross Profit and volume
Work with our product and operational colleagues to ensure the right products and formats and ensure there is a strong return on any new capability investments
Build and strengthen senior-level relationships with key customers, distributors, and foodservice partners with differentiated winning customer strategies where appropriate
Identify, land, and onboard new customers, unlocking incremental routes to market
Drive excellent commercial execution, including pricing, promotions, range, and margin management
Provide market insight and customer feedback to inform brand, innovation, and category strategy
Own channel forecasts, budgets, and performance reporting, ensuring delivery against targets
A strong brand ambassador at relevant trade shows and industry events
Essential Requirements
Senior sales leadership experience within UK foodservice, wholesale, or out-of-home channels (Dairy desirable but not essential)
Demonstrated success in delivering sustained, profitable growth across multi-brand portfolios
Proven track record of winning, developing, and retaining national and regional customers
Strong experience managing and motivating high-performing sales teams
Commercial expertise across pricing, margin management, and customer negotiations
Clear experience developing and executing channel and customer strategies
Strong understanding of UK foodservice and wholesale routes to market, including distributors and operators
Qualifications
Qualified to degree level
Benefits
Competitive holiday allowance
Non-contributory pension scheme
Life cover
Healthcare cash back plan
Cycle to work scheme We’re independent, British and proud to be making the highest quality yogurts, desserts and ice cream under the Yeo Valley brand and for many of the UK’s major retailers. Operating from four dairies and two logistics centres in Somerset and Devon, we employ over 1900 staff and produce more than 25% of the UK’s packaged yogurt.
Unfortunately, we’re not able to provide employment sponsorship to candidates at this moment in time.
Please note that Yeo Valley do not accept speculative agency applications; we will only accept applications from preferred suppliers that have been submitted to us via our recruitment portal at the point of instruction.
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We are currently looking for a commercial Head of Wholesale and Food Service. Reporting to the Commercial Director this role will shape and lead the growth of our out-of-home business, playing a pivotal part in delivering our ambitious Channel Diversification strategy.
You will unlock the full potential of our multi-brand and multi-category portfolio beyond major multiple retailers, driving profitable growth across foodservice and wholesale.
Through bold vision, deep sector expertise, and inspiring leadership, you will build a high-performing sales team, forge enduring customer partnerships, and establish the business as a trusted, market-leading supplier in the UK out-of-home sector.
Key Responsibilities
Develop and deliver a clear growth strategy for foodservice and wholesale channels, aligned to overall business objectives
Lead, inspire, and develop a high-performing sales team with a strong performance and customer-first culture
Grow profitable sales across multiple brands and categories delivering our budgeted Net Sales Value, Marginal Gross Profit and volume
Work with our product and operational colleagues to ensure the right products and formats and ensure there is a strong return on any new capability investments
Build and strengthen senior-level relationships with key customers, distributors, and foodservice partners with differentiated winning customer strategies where appropriate
Identify, land, and onboard new customers, unlocking incremental routes to market
Drive excellent commercial execution, including pricing, promotions, range, and margin management
Provide market insight and customer feedback to inform brand, innovation, and category strategy
Own channel forecasts, budgets, and performance reporting, ensuring delivery against targets
A strong brand ambassador at relevant trade shows and industry events
Essential Requirements
Senior sales leadership experience within UK foodservice, wholesale, or out-of-home channels (Dairy desirable but not essential)
Demonstrated success in delivering sustained, profitable growth across multi-brand portfolios
Proven track record of winning, developing, and retaining national and regional customers
Strong experience managing and motivating high-performing sales teams
Commercial expertise across pricing, margin management, and customer negotiations
Clear experience developing and executing channel and customer strategies
Strong understanding of UK foodservice and wholesale routes to market, including distributors and operators
Qualifications
Qualified to degree level
Benefits
Competitive holiday allowance
Non-contributory pension scheme
Life cover
Healthcare cash back plan
Cycle to work scheme We’re independent, British and proud to be making the highest quality yogurts, desserts and ice cream under the Yeo Valley brand and for many of the UK’s major retailers. Operating from four dairies and two logistics centres in Somerset and Devon, we employ over 1900 staff and produce more than 25% of the UK’s packaged yogurt.
Unfortunately, we’re not able to provide employment sponsorship to candidates at this moment in time.
Please note that Yeo Valley do not accept speculative agency applications; we will only accept applications from preferred suppliers that have been submitted to us via our recruitment portal at the point of instruction.
#J-18808-Ljbffr