SAP
Overview
As the Global Partner Marketing leader for Technology Partners, you will be responsible for developing and executing a comprehensive partner marketing strategy with our Technology Partners, including hyperscalers, Business Data Cloud (BDC) ecosystem partners, incubation partners, and AI partners. The leader will work directly with SAP leaders to drive engagement, accelerate SAP and partner pipeline growth, and lead a team to achieve revenue growth through technology partnerships. Key Responsibilities
Strategic Leadership and Vision: Lead the development and execution of the global technology partner marketing strategy to grow SAP’s presence and influence among technology partner ecosystems. Identify new market opportunities and define innovative marketing strategies to enhance SAP’s value proposition to technology partners and accelerate mutual growth. Design and implement marketing strategies and campaigns to drive demand of partner applications via hyperscaler marketplaces. Global Partner Engagement and Relationship Building: Work directly with technology partners to co-create marketing programs and campaigns that maximize their success with SAP solutions. Go-to-Market Strategy and Execution: Develop and oversee the execution of comprehensive go-to-market campaigns targeting technology partners to increase adoption of SAP solutions, drive joint product offerings, and expand the reach of SAP's partner ecosystem. Leverage data and market insights to continuously refine and optimize marketing programs. Strategic Roadmap Development: Define and implement the roadmap for business strategy inputs to optimize co-sell motions, including commerce initiatives. Thought Leadership: Represent the company as a partner marketing leader in industry forums, conferences, and stakeholder engagements. Team Leadership and Development: Build, lead, and mentor a high-performing global partner marketing team to deliver exceptional results and foster professional growth. Ensure alignment with SAP’s corporate goals while promoting collaboration, accountability, and innovation. Metrics and ROI Management: Establish KPIs and metrics to measure the effectiveness of partner marketing initiatives. Optimize marketing development funds and program spend. Report regularly to senior leadership on status, performance, and ROI. Budget Management and Resource Allocation: Own the global partner marketing budget for technology partners and ensure optimal allocation of resources to high-impact initiatives. Demonstrate a data-driven approach to prioritizing investments that drive the greatest business impact. Qualifications
Experience: Ability to lead and inspire a global, cross-functional team and drive results in a matrixed environment. Exceptional communication, negotiation, and presentation skills. 15+ years of marketing and leadership experience, with a focus on partner marketing, channel marketing, or ecosystem development. 5+ years’ experience driving successful Marketplace strategies and scaling demand generation through transactions using evolving models such as cloud revenue commitments and discount programs. Proven track record leading successful global marketing programs with strategic partners (preferably ISVs or hyperscalers) at the executive level. Strong understanding of SAP’s products, cloud offerings, and digital transformation initiatives, or a willingness to learn. Strong analytical skills with the ability to use data and insights to drive decisions. Experience with digital marketing, content marketing, demand generation, and account-based marketing. About SAP
SAP is committed to inclusion, health and well-being, and flexible working models to enable everyone to run at their best. We are a cloud company with large scale, a collaborative culture, and a focus on personal development. For more information, visit our careers resources and SAP benefits page. Equity, Compliance and Compensation
We are committed to equal employment opportunity and provide accessibility accommodations to applicants with disabilities. If you need accommodation or assistance navigating our application process, please contact Recruiting Operations Team: Careers@sap.com. Compensation Range Transparency: The targeted combined range for this position is 254400 - 572000 USD. Final offer depends on education, skills, experience, scope, and location. See SAP benefits information for eligibility details. Requisition ID: 445012 | Work Area: Marketing | Travel: 0 - 30% | Career Status: Executive | Employment Type: Regular Full Time | Additional Locations:
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As the Global Partner Marketing leader for Technology Partners, you will be responsible for developing and executing a comprehensive partner marketing strategy with our Technology Partners, including hyperscalers, Business Data Cloud (BDC) ecosystem partners, incubation partners, and AI partners. The leader will work directly with SAP leaders to drive engagement, accelerate SAP and partner pipeline growth, and lead a team to achieve revenue growth through technology partnerships. Key Responsibilities
Strategic Leadership and Vision: Lead the development and execution of the global technology partner marketing strategy to grow SAP’s presence and influence among technology partner ecosystems. Identify new market opportunities and define innovative marketing strategies to enhance SAP’s value proposition to technology partners and accelerate mutual growth. Design and implement marketing strategies and campaigns to drive demand of partner applications via hyperscaler marketplaces. Global Partner Engagement and Relationship Building: Work directly with technology partners to co-create marketing programs and campaigns that maximize their success with SAP solutions. Go-to-Market Strategy and Execution: Develop and oversee the execution of comprehensive go-to-market campaigns targeting technology partners to increase adoption of SAP solutions, drive joint product offerings, and expand the reach of SAP's partner ecosystem. Leverage data and market insights to continuously refine and optimize marketing programs. Strategic Roadmap Development: Define and implement the roadmap for business strategy inputs to optimize co-sell motions, including commerce initiatives. Thought Leadership: Represent the company as a partner marketing leader in industry forums, conferences, and stakeholder engagements. Team Leadership and Development: Build, lead, and mentor a high-performing global partner marketing team to deliver exceptional results and foster professional growth. Ensure alignment with SAP’s corporate goals while promoting collaboration, accountability, and innovation. Metrics and ROI Management: Establish KPIs and metrics to measure the effectiveness of partner marketing initiatives. Optimize marketing development funds and program spend. Report regularly to senior leadership on status, performance, and ROI. Budget Management and Resource Allocation: Own the global partner marketing budget for technology partners and ensure optimal allocation of resources to high-impact initiatives. Demonstrate a data-driven approach to prioritizing investments that drive the greatest business impact. Qualifications
Experience: Ability to lead and inspire a global, cross-functional team and drive results in a matrixed environment. Exceptional communication, negotiation, and presentation skills. 15+ years of marketing and leadership experience, with a focus on partner marketing, channel marketing, or ecosystem development. 5+ years’ experience driving successful Marketplace strategies and scaling demand generation through transactions using evolving models such as cloud revenue commitments and discount programs. Proven track record leading successful global marketing programs with strategic partners (preferably ISVs or hyperscalers) at the executive level. Strong understanding of SAP’s products, cloud offerings, and digital transformation initiatives, or a willingness to learn. Strong analytical skills with the ability to use data and insights to drive decisions. Experience with digital marketing, content marketing, demand generation, and account-based marketing. About SAP
SAP is committed to inclusion, health and well-being, and flexible working models to enable everyone to run at their best. We are a cloud company with large scale, a collaborative culture, and a focus on personal development. For more information, visit our careers resources and SAP benefits page. Equity, Compliance and Compensation
We are committed to equal employment opportunity and provide accessibility accommodations to applicants with disabilities. If you need accommodation or assistance navigating our application process, please contact Recruiting Operations Team: Careers@sap.com. Compensation Range Transparency: The targeted combined range for this position is 254400 - 572000 USD. Final offer depends on education, skills, experience, scope, and location. See SAP benefits information for eligibility details. Requisition ID: 445012 | Work Area: Marketing | Travel: 0 - 30% | Career Status: Executive | Employment Type: Regular Full Time | Additional Locations:
#J-18808-Ljbffr