Monks Associates Inc
VP, Digital Strategy, B2B (Remote)
Monks Associates Inc, Chicago, Illinois, United States, 60290
VP, Digital Strategy, B2B (Remote) • Chicago United States
Monks is a global, fully digital marketing and technology agency dedicated to accelerating business possibilities. We provide enterprise-grade technology, data science, AI and creative services to the world’s leading brands.
About the Role
The VP of Digital Strategy leading Monks’ B2B practice will drive large enterprise growth engines, shaping strategic demand programs across paid media, ABM, creative, data, content and measurement. This role requires an exceptional leader who can develop high‑performing strategists, foster executive‑level client relationships and define B2B growth engines. Responsibilities
Client & Strategic Leadership
– Serve as Senior Sponsor for a portfolio of enterprise B2B and multi‑channel lead generation clients, including global SaaS, technology, fintech and services brands. Lead modern B2B growth strategy across the full funnel – brand, demand, ABM, paid search, paid social, programmatic, CTV, online video and emerging channels. Architect full‑funnel frameworks that integrate media, creative, content, data and sales alignment to drive qualified demand, pipeline and revenue. Provide thought leadership on account‑based marketing, first‑party data, experimentation roadmaps, measurement and creative testing tailored to B2B buying stages. Guide teams through annual planning, quarterly business reviews, impact moments and executive presentations. Partner with internal teams to integrate new service lines (creative, CRO, data science, marketing automation, WebOps) into holistic client solutions. Leverage partnerships with Google, Microsoft, Meta, LinkedIn and other enterprise vendors to unlock new insights, beta opportunities and growth pathways for clients. Directly manage a team of 4‑6 Group/Senior Directors overseeing 15+ strategists and channel experts. Build and scale a high‑performing team capable of leading the largest B2B engagements and delivering world‑class strategy, craft and execution. Mentor leaders on client storytelling, strategic thinking, team management and executive communication. Cultivate a culture grounded in curiosity, collaboration and continuous learning across performance media, ABM and full‑funnel strategy. Internal Agency Operations
– Own revenue, retention, forecasting and growth for a highly visible book of enterprise accounts. Drive operational excellence through frameworks, playbooks, onboarding systems and standardized approaches that scale across teams and clients. Partner with the Growth team on enterprise‑level new business opportunities, including multi‑market B2B pitches, integrated scopes and annual retainer structures. Shape the evolution of Monks’ B2B go‑to‑market strategy – positioning, solution design, cross‑discipline integration. Champion innovation by identifying emerging technologies, platform shifts, generative AI use cases and new ways of operating across the B2B ecosystem. About You
The Essentials
10+ years leading performance and full‑funnel digital marketing for enterprise B2B or multi‑channel lead generation brands. 3+ years managing senior leaders and multi‑disciplinary strategy teams. Deep knowledge of demand generation, ABM and audience design across channels; familiarity with platforms such as Salesforce, Marketo, HubSpot, 6sense, Demandbase, etc. Proven experience forecasting, optimizing and allocating budgets across complex, multi‑channel programs. Strong analytics background with experience navigating marketing mix, incrementality, attribution and pipeline measurement. Comfortable presenting strategy and business impact to C‑suite and executive stakeholders. High proficiency in Excel/Sheets and comfort working with advanced data frameworks. Ideal Candidate Has
Experience in a fast‑paced global agency or consultancy environment. Relationships with executives at large performance or enterprise B2B organizations. Exposure to SEO, marketing automation, sales‑marketing alignment, ABM platforms, CTV and app‑based or cross‑device strategies. A consultative approach to driving organizational change within client teams. Ability to travel for key client and internal meetings (up to ~10%). Why You Should Apply
You love building and mentoring world‑class teams, and you thrive on elevating both talent and client outcomes. You are passionate about shaping growth engines of leading enterprise brands – connecting brand, demand and pipeline into a single measurable system. You want a meaningful seat at the table within a fast‑growing B2B practice at Monks, influencing strategic direction and future positioning. You believe in a culture that values transparency, collaboration, development and shared success. Monks is an equal‑opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. What We Offer
Excellent, full coverage medical, dental and vision insurance. Generous PTO and 15 company‑wide holidays. 401(k) with company contribution. Paid parental leave. Work‑life balance with an emphasis on personal well‑being. Career growth in a disruptor space and entrepreneurial opportunities within the Monks network. A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks and more. Authentic commitment to DEI efforts and sustainable growth. Interested?
Apply for this job!
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The VP of Digital Strategy leading Monks’ B2B practice will drive large enterprise growth engines, shaping strategic demand programs across paid media, ABM, creative, data, content and measurement. This role requires an exceptional leader who can develop high‑performing strategists, foster executive‑level client relationships and define B2B growth engines. Responsibilities
Client & Strategic Leadership
– Serve as Senior Sponsor for a portfolio of enterprise B2B and multi‑channel lead generation clients, including global SaaS, technology, fintech and services brands. Lead modern B2B growth strategy across the full funnel – brand, demand, ABM, paid search, paid social, programmatic, CTV, online video and emerging channels. Architect full‑funnel frameworks that integrate media, creative, content, data and sales alignment to drive qualified demand, pipeline and revenue. Provide thought leadership on account‑based marketing, first‑party data, experimentation roadmaps, measurement and creative testing tailored to B2B buying stages. Guide teams through annual planning, quarterly business reviews, impact moments and executive presentations. Partner with internal teams to integrate new service lines (creative, CRO, data science, marketing automation, WebOps) into holistic client solutions. Leverage partnerships with Google, Microsoft, Meta, LinkedIn and other enterprise vendors to unlock new insights, beta opportunities and growth pathways for clients. Directly manage a team of 4‑6 Group/Senior Directors overseeing 15+ strategists and channel experts. Build and scale a high‑performing team capable of leading the largest B2B engagements and delivering world‑class strategy, craft and execution. Mentor leaders on client storytelling, strategic thinking, team management and executive communication. Cultivate a culture grounded in curiosity, collaboration and continuous learning across performance media, ABM and full‑funnel strategy. Internal Agency Operations
– Own revenue, retention, forecasting and growth for a highly visible book of enterprise accounts. Drive operational excellence through frameworks, playbooks, onboarding systems and standardized approaches that scale across teams and clients. Partner with the Growth team on enterprise‑level new business opportunities, including multi‑market B2B pitches, integrated scopes and annual retainer structures. Shape the evolution of Monks’ B2B go‑to‑market strategy – positioning, solution design, cross‑discipline integration. Champion innovation by identifying emerging technologies, platform shifts, generative AI use cases and new ways of operating across the B2B ecosystem. About You
The Essentials
10+ years leading performance and full‑funnel digital marketing for enterprise B2B or multi‑channel lead generation brands. 3+ years managing senior leaders and multi‑disciplinary strategy teams. Deep knowledge of demand generation, ABM and audience design across channels; familiarity with platforms such as Salesforce, Marketo, HubSpot, 6sense, Demandbase, etc. Proven experience forecasting, optimizing and allocating budgets across complex, multi‑channel programs. Strong analytics background with experience navigating marketing mix, incrementality, attribution and pipeline measurement. Comfortable presenting strategy and business impact to C‑suite and executive stakeholders. High proficiency in Excel/Sheets and comfort working with advanced data frameworks. Ideal Candidate Has
Experience in a fast‑paced global agency or consultancy environment. Relationships with executives at large performance or enterprise B2B organizations. Exposure to SEO, marketing automation, sales‑marketing alignment, ABM platforms, CTV and app‑based or cross‑device strategies. A consultative approach to driving organizational change within client teams. Ability to travel for key client and internal meetings (up to ~10%). Why You Should Apply
You love building and mentoring world‑class teams, and you thrive on elevating both talent and client outcomes. You are passionate about shaping growth engines of leading enterprise brands – connecting brand, demand and pipeline into a single measurable system. You want a meaningful seat at the table within a fast‑growing B2B practice at Monks, influencing strategic direction and future positioning. You believe in a culture that values transparency, collaboration, development and shared success. Monks is an equal‑opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. What We Offer
Excellent, full coverage medical, dental and vision insurance. Generous PTO and 15 company‑wide holidays. 401(k) with company contribution. Paid parental leave. Work‑life balance with an emphasis on personal well‑being. Career growth in a disruptor space and entrepreneurial opportunities within the Monks network. A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks and more. Authentic commitment to DEI efforts and sustainable growth. Interested?
Apply for this job!
#J-18808-Ljbffr