The Problem
36 million businesses in America need insurance—it’s not optional.
77% are underinsured.
40% have no coverage at all. The distribution system failed them: too slow, too opaque, too confusing.
The Thesis Commercial insurance is a $100B+ market with zero consumer brand. We want to become the voice of small business in America. Founder-led content is the highest-leverage motion—it compounds, it’s defensible, and it filters for the exact candidates and customers who belong here. In 6-12 months, you’ll have built a content engine that drives recruiting inbound, investor attention, and brand perception.
The Role You’ll build Harper’s content engine from zero. Strategy, production, distribution—all of it. A builder role, not a manager role. A producer who can also be the talent. You work directly with founders. No committee. No approval chain. You create it, you ship it, you measure the outcome.
What You’ll Do
Own entire content strategy — Short-form, long-form, LinkedIn, X, YouTube, whatever’s next
Produce content everywhere — Direct shoots, run recording blocks, get in the field with real business owners
Execute at every level — Record, edit, post, iterate; set up contractors as needed but never lose ability to ship solo
Measure what matters — Tie content to recruiting inbound, engagement, and eventually demand
You Might Be a Fit If…
You’ve built content that actually performed—not just posted, but moved numbers
You can pick up a camera, record, edit, and post; you work fast without making things feel cheap
You know the creator ecosystem: platforms, tools, trends, algorithms
You have strong storytelling instincts and can make insurance interesting
You thrive in ambiguity and take full ownership
Requirements
3+ years in content production or creative ops (or equivalent body of work)
Portfolio showing range: short-form, long-form, ability to build an audience
Ability to shoot, edit, and ship content independently
Strong understanding of platform algorithms and distribution
Experience directing talent or managing founder-led content
Based in San Francisco or willing to relocate
Nice to Have
Built content functions for startups or high-growth companies
Experience with B2B content that doesn’t feel like B2B
Understanding of regulated categories (finance/insurance)
Produced long-form content (YouTube, documentary-style, podcasts)
Compensation
Salary: $80,000–$110,000 + performance bonuses
Location: San Francisco, in-office
Benefits
Health, dental, and vision insurance
Commuter benefits
Team meals and snacks
The Process
Founder screen — Initial fit and alignment
Portfolio review — Walk us through your best work
Super day — See how you create in real time
To Apply Send to founders@harperinsure.com:
Your portfolio
A video telling us why you’re the person to bring this to life
Compensation Range: $80K - $110K
#J-18808-Ljbffr
77% are underinsured.
40% have no coverage at all. The distribution system failed them: too slow, too opaque, too confusing.
The Thesis Commercial insurance is a $100B+ market with zero consumer brand. We want to become the voice of small business in America. Founder-led content is the highest-leverage motion—it compounds, it’s defensible, and it filters for the exact candidates and customers who belong here. In 6-12 months, you’ll have built a content engine that drives recruiting inbound, investor attention, and brand perception.
The Role You’ll build Harper’s content engine from zero. Strategy, production, distribution—all of it. A builder role, not a manager role. A producer who can also be the talent. You work directly with founders. No committee. No approval chain. You create it, you ship it, you measure the outcome.
What You’ll Do
Own entire content strategy — Short-form, long-form, LinkedIn, X, YouTube, whatever’s next
Produce content everywhere — Direct shoots, run recording blocks, get in the field with real business owners
Execute at every level — Record, edit, post, iterate; set up contractors as needed but never lose ability to ship solo
Measure what matters — Tie content to recruiting inbound, engagement, and eventually demand
You Might Be a Fit If…
You’ve built content that actually performed—not just posted, but moved numbers
You can pick up a camera, record, edit, and post; you work fast without making things feel cheap
You know the creator ecosystem: platforms, tools, trends, algorithms
You have strong storytelling instincts and can make insurance interesting
You thrive in ambiguity and take full ownership
Requirements
3+ years in content production or creative ops (or equivalent body of work)
Portfolio showing range: short-form, long-form, ability to build an audience
Ability to shoot, edit, and ship content independently
Strong understanding of platform algorithms and distribution
Experience directing talent or managing founder-led content
Based in San Francisco or willing to relocate
Nice to Have
Built content functions for startups or high-growth companies
Experience with B2B content that doesn’t feel like B2B
Understanding of regulated categories (finance/insurance)
Produced long-form content (YouTube, documentary-style, podcasts)
Compensation
Salary: $80,000–$110,000 + performance bonuses
Location: San Francisco, in-office
Benefits
Health, dental, and vision insurance
Commuter benefits
Team meals and snacks
The Process
Founder screen — Initial fit and alignment
Portfolio review — Walk us through your best work
Super day — See how you create in real time
To Apply Send to founders@harperinsure.com:
Your portfolio
A video telling us why you’re the person to bring this to life
Compensation Range: $80K - $110K
#J-18808-Ljbffr