Forge Truck Centers
Forge Truck Centers is seeking a strategic and people-focused Sales Director to lead and scale our sales organization across multiple locations. This role is responsible for driving revenue growth, building a high-performance sales culture, and creating a structured Sales Training Academy to develop consistent, repeatable sales excellence across the company. The ideal candidate is a strong leader, coach, and sales strategist with experience building teams and training programs—industry experience is less important than leadership, process, and results.
Key Responsibilities
Develop and execute company-wide sales strategy to achieve revenue, margin, and growth objectives Lead, mentor, and manage sales managers and sales representatives across multiple locations Design, launch, and oversee a
Sales Training Academy , including onboarding, ongoing training, and leadership development Establish standardized sales processes, playbooks, and best practices Create performance metrics, sales targets, and accountability frameworks Drive new business development and strengthen relationships with key commercial and fleet customers Oversee pipeline management, forecasting, and sales reporting Partner with operations, finance, and inventory teams to align pricing, availability, and delivery expectations Ensure consistent use of CRM tools and data-driven decision-making Analyze sales performance, market trends, and customer insights to continuously improve strategy Foster a collaborative, disciplined, and growth-oriented sales culture Qualifications
10+ years of progressive sales experience, including 5+ years in a senior sales leadership role Proven experience building, training, and leading sales teams Demonstrated success creating structured sales training or enablement programs Strong leadership, coaching, and communication skills Ability to drive accountability while motivating teams Experience with CRM systems, sales metrics, and forecasting Willingness and ability to travel between dealership locations as needed Preferred Qualifications
Experience leading multi-location sales teams Background in B2B, fleet, equipment, or complex sales environments Bachelor’s degree in Business, Sales, or related field (or equivalent experience) What We Offer
Competitive base salary plus performance-based incentive plan Opportunity to build and lead a sales organization and training academy from the ground up Strong executive support and a growth-focused culture
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Develop and execute company-wide sales strategy to achieve revenue, margin, and growth objectives Lead, mentor, and manage sales managers and sales representatives across multiple locations Design, launch, and oversee a
Sales Training Academy , including onboarding, ongoing training, and leadership development Establish standardized sales processes, playbooks, and best practices Create performance metrics, sales targets, and accountability frameworks Drive new business development and strengthen relationships with key commercial and fleet customers Oversee pipeline management, forecasting, and sales reporting Partner with operations, finance, and inventory teams to align pricing, availability, and delivery expectations Ensure consistent use of CRM tools and data-driven decision-making Analyze sales performance, market trends, and customer insights to continuously improve strategy Foster a collaborative, disciplined, and growth-oriented sales culture Qualifications
10+ years of progressive sales experience, including 5+ years in a senior sales leadership role Proven experience building, training, and leading sales teams Demonstrated success creating structured sales training or enablement programs Strong leadership, coaching, and communication skills Ability to drive accountability while motivating teams Experience with CRM systems, sales metrics, and forecasting Willingness and ability to travel between dealership locations as needed Preferred Qualifications
Experience leading multi-location sales teams Background in B2B, fleet, equipment, or complex sales environments Bachelor’s degree in Business, Sales, or related field (or equivalent experience) What We Offer
Competitive base salary plus performance-based incentive plan Opportunity to build and lead a sales organization and training academy from the ground up Strong executive support and a growth-focused culture
#J-18808-Ljbffr