Wake Forest University
Director of Digital and Email Marketing, Department of Athletics
Wake Forest University, Winston Salem, North Carolina, United States, 27104
External Applicants
Please ensure all required documents are ready to upload before beginning your application, including your resume, cover letter, and any additional materials specified in the job description.
Cover Letter And Supporting Documents
Navigate to the "My Experience" application page. Locate the "Resume/CV" document upload section at the bottom of the page. Use the "Select Files" button to upload your cover letter, resume, and any other required supporting documents. You can select multiple files.
Important Note
The "My Experience" page is the only opportunity to attach your cover letter, resume, and supporting documents. You will not be able to modify your application or add attachments after submission.
Current Employees
Apply from your existing Workday account in the Jobs Hub. Do not apply from this website.
A cover letter is required for all positions; optional for facilities, campus services, and hospitality roles unless otherwise specified.
Job Description Summary Works under the supervision of the Associate Athletics Director, Fanbase Growth & Sales with close coordination to the Development, Fan Experience, Communication and Sales offices. The primary responsibilities include managing and supporting customer relationships through the creation, management and execution of strategic fan communications, execution of major digital and email campaigns, and other related projects to deliver messaging that engages alumni, fans and the greater Wake Forest community and invites them into a closer relationship with Wake Forest Athletics.
This position is not eligible for sponsorship of non-immigrant or immigrant visa status through Wake Forest University. All eligible applicants are encouraged to apply.
Job Description Essential Functions Major Tasks And Responsibilities
Assists in the creation and execution of strategic plans for email and digital communications, incorporating diverse messaging, segmentation, and forms of communication.
Works with creative staff to curate content for use on athletics emails, web pages, digital campaigns, donor proposals and print sales that enhances profile of Wake Forest Athletics and invites readers to take action.
Manages all planning and execution of digital marketing campaigns, including but not limited to lead generation, display, retargeting and social media strategies.
Assists in coordination of seasonal communication plan from development, fan experience and sales teams to create one overarching communications calendar.
Manages distribution of email communications to donors, alumni, and season-ticket holders.
Ensures execution of marketing automation within email marketing tool, including communication flowchart, audience segmentation, and follow-up campaigns.
Supervises the writing, design, and production of external communication materials, including presentations, donor and alumni communications, videos and other projects as needed.
Works with outside agencies to assist in the coordination of details of communications materials (planning, design, print/production, cost estimates, timeline, and distribution).
Manages reporting line for Assistant Director of CRM and Digital Marketing.
Performs other related duties as assigned.
Required Education, Knowledge, Skills, Abilities
BA/BS degree required.
Minimum of three years experience directly related to the duties and responsibilities specified.
Experience using Oracle Eloqua marketing automation tool.
Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
Proven expertise in communications including writing, proofreading, and editing skills.
Extensive computer skills in both Windows and Mac environments.
Expertise in Microsoft Office Suite including Word, Excel, and PowerPoint; expertise in using e-mail packages, WebEx, and the Internet.
Basic working knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator).
Exceptional organizational skills; ability to manage multiple projects occurring within a short timeframe; must be very detail-oriented.
Ability to prioritize departmental work and schedule accordingly; ability to set and meet deadlines.
Ability to solve problems associated with development-related communications and initiatives.
Ability to develop constructive working relationships with University employees at all levels, vendors, alumni, donors, friends, and/or the general public.
Ability to manage stress and handle change.
Ability to work as a member of a team and/or independently in a fast-paced environment.
Ability to work occasional evenings and weekends as required.
Preferred Education, Knowledge, Skills, Abilities
Master’s degree preferred.
Accountabilities Responsible for work of Assistant Director in addition to own work.
Essential Physical Requirements Typing This position will require typing by way of keyboard use for the purpose of completing task work, with frequent interruptions.
Sitting This position may require employees to sit for extended prolonged periods of time in order to complete task work.
Additional Job Description Time Type Requirement Full time
Note To Applicant This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.
Background investigations and drug screens are conducted for all final staff candidates being considered for employment.
Equal Opportunity Statement The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status.
Accommodations for Applicants If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact AskHR@wfu.edu or (336) 758-4700.
#J-18808-Ljbffr
Please ensure all required documents are ready to upload before beginning your application, including your resume, cover letter, and any additional materials specified in the job description.
Cover Letter And Supporting Documents
Navigate to the "My Experience" application page. Locate the "Resume/CV" document upload section at the bottom of the page. Use the "Select Files" button to upload your cover letter, resume, and any other required supporting documents. You can select multiple files.
Important Note
The "My Experience" page is the only opportunity to attach your cover letter, resume, and supporting documents. You will not be able to modify your application or add attachments after submission.
Current Employees
Apply from your existing Workday account in the Jobs Hub. Do not apply from this website.
A cover letter is required for all positions; optional for facilities, campus services, and hospitality roles unless otherwise specified.
Job Description Summary Works under the supervision of the Associate Athletics Director, Fanbase Growth & Sales with close coordination to the Development, Fan Experience, Communication and Sales offices. The primary responsibilities include managing and supporting customer relationships through the creation, management and execution of strategic fan communications, execution of major digital and email campaigns, and other related projects to deliver messaging that engages alumni, fans and the greater Wake Forest community and invites them into a closer relationship with Wake Forest Athletics.
This position is not eligible for sponsorship of non-immigrant or immigrant visa status through Wake Forest University. All eligible applicants are encouraged to apply.
Job Description Essential Functions Major Tasks And Responsibilities
Assists in the creation and execution of strategic plans for email and digital communications, incorporating diverse messaging, segmentation, and forms of communication.
Works with creative staff to curate content for use on athletics emails, web pages, digital campaigns, donor proposals and print sales that enhances profile of Wake Forest Athletics and invites readers to take action.
Manages all planning and execution of digital marketing campaigns, including but not limited to lead generation, display, retargeting and social media strategies.
Assists in coordination of seasonal communication plan from development, fan experience and sales teams to create one overarching communications calendar.
Manages distribution of email communications to donors, alumni, and season-ticket holders.
Ensures execution of marketing automation within email marketing tool, including communication flowchart, audience segmentation, and follow-up campaigns.
Supervises the writing, design, and production of external communication materials, including presentations, donor and alumni communications, videos and other projects as needed.
Works with outside agencies to assist in the coordination of details of communications materials (planning, design, print/production, cost estimates, timeline, and distribution).
Manages reporting line for Assistant Director of CRM and Digital Marketing.
Performs other related duties as assigned.
Required Education, Knowledge, Skills, Abilities
BA/BS degree required.
Minimum of three years experience directly related to the duties and responsibilities specified.
Experience using Oracle Eloqua marketing automation tool.
Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
Proven expertise in communications including writing, proofreading, and editing skills.
Extensive computer skills in both Windows and Mac environments.
Expertise in Microsoft Office Suite including Word, Excel, and PowerPoint; expertise in using e-mail packages, WebEx, and the Internet.
Basic working knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator).
Exceptional organizational skills; ability to manage multiple projects occurring within a short timeframe; must be very detail-oriented.
Ability to prioritize departmental work and schedule accordingly; ability to set and meet deadlines.
Ability to solve problems associated with development-related communications and initiatives.
Ability to develop constructive working relationships with University employees at all levels, vendors, alumni, donors, friends, and/or the general public.
Ability to manage stress and handle change.
Ability to work as a member of a team and/or independently in a fast-paced environment.
Ability to work occasional evenings and weekends as required.
Preferred Education, Knowledge, Skills, Abilities
Master’s degree preferred.
Accountabilities Responsible for work of Assistant Director in addition to own work.
Essential Physical Requirements Typing This position will require typing by way of keyboard use for the purpose of completing task work, with frequent interruptions.
Sitting This position may require employees to sit for extended prolonged periods of time in order to complete task work.
Additional Job Description Time Type Requirement Full time
Note To Applicant This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.
Background investigations and drug screens are conducted for all final staff candidates being considered for employment.
Equal Opportunity Statement The University is an equal opportunity employer and welcomes all qualified candidates to apply without regard to race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and military or veteran status.
Accommodations for Applicants If you are an individual with a disability and need an accommodation to participate in the application or interview process, please contact AskHR@wfu.edu or (336) 758-4700.
#J-18808-Ljbffr