Highgate
Director Sales & Marketing - La Quinta San Antonio Riverwalk
Highgate, San Antonio, Texas, United States, 78208
Overview
Highgate Hotels
Highgate is a real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America. The company has a 30-year track record as an innovator in the hospitality industry, providing guidance through all stages of the property cycle. Highgate develops a diverse portfolio of lifestyle hotel brands, legacy brands, and independent hotels and resorts, and utilizes revenue management tools to drive asset value. The executive team leads corporate offices worldwide. www.highgate.com
Location
La Quinta San Antonio - Riverwalk
303 Blum San Antonio, TX 78205
Overview The Director of Sales & Marketing
is primarily responsible for leading and driving top line revenue strategy for traditional sales related segments to include group, volume transient and catering. The role also involves staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms and catering) to ensure budgeted revenues are met or exceeded. The Director of Sales & Marketing is responsible for developing and implementing a marketing communications plan to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.
Responsibilities
Responsible for leading and driving top line revenue for traditional sales segments to include group, volume transient and catering.
Assesses and reacts to market trends, market share and the competitive hotel environment.
Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales and marketing budget that supports all initiatives.
Act as the hotel’s voice of the customer and communicate key issues/concerns at all levels of the organization.
Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position and a wide array of traditional hotel reporting.
Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.
Conduct comprehensive competitive set reviews, SWOT analysis and keep tabs on new supply.
Understand GEO source and ability to develop a plan to penetrate the primary markets.
Develop/implement key segment strategy and managing key accounts (both existing and target).
Design effective sales deployment schemes and market assignments.
Develop sales goals designed to achieve budget and market share targets.
Manage group pace measurement and set sales production goals.
Manage sales activity and travel schedule.
Qualifications
Bachelor’s degree preferred in Marketing
At least 3 years’ experience as a sales leader, with prior hotel sales experience.
Experience dealing with/communicating with ownership groups and asset management.
Proficient in managing/using sales automation (DELPHI) and PMS systems.
Experience working collaboratively with revenue management.
Well rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.
Excellent communication and presentation skills.
Strong interpersonal skills and ability to work in a team environment.
Ability to direct, lead, train, motivate and drive a direct sales team; and develop a cooperative and competitive team spirit and winning attitude.
Must be proficient in MS Office including Word, Excel, and PowerPoint.
Must be able to multitask and prioritize departmental functions to meet deadlines.
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Highgate is a real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America. The company has a 30-year track record as an innovator in the hospitality industry, providing guidance through all stages of the property cycle. Highgate develops a diverse portfolio of lifestyle hotel brands, legacy brands, and independent hotels and resorts, and utilizes revenue management tools to drive asset value. The executive team leads corporate offices worldwide. www.highgate.com
Location
La Quinta San Antonio - Riverwalk
303 Blum San Antonio, TX 78205
Overview The Director of Sales & Marketing
is primarily responsible for leading and driving top line revenue strategy for traditional sales related segments to include group, volume transient and catering. The role also involves staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms and catering) to ensure budgeted revenues are met or exceeded. The Director of Sales & Marketing is responsible for developing and implementing a marketing communications plan to achieve the desired positioning for the hotel, as well as managing the sales and marketing budget that supports revenue attainment.
Responsibilities
Responsible for leading and driving top line revenue for traditional sales segments to include group, volume transient and catering.
Assesses and reacts to market trends, market share and the competitive hotel environment.
Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales and marketing budget that supports all initiatives.
Act as the hotel’s voice of the customer and communicate key issues/concerns at all levels of the organization.
Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position and a wide array of traditional hotel reporting.
Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.
Conduct comprehensive competitive set reviews, SWOT analysis and keep tabs on new supply.
Understand GEO source and ability to develop a plan to penetrate the primary markets.
Develop/implement key segment strategy and managing key accounts (both existing and target).
Design effective sales deployment schemes and market assignments.
Develop sales goals designed to achieve budget and market share targets.
Manage group pace measurement and set sales production goals.
Manage sales activity and travel schedule.
Qualifications
Bachelor’s degree preferred in Marketing
At least 3 years’ experience as a sales leader, with prior hotel sales experience.
Experience dealing with/communicating with ownership groups and asset management.
Proficient in managing/using sales automation (DELPHI) and PMS systems.
Experience working collaboratively with revenue management.
Well rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.
Excellent communication and presentation skills.
Strong interpersonal skills and ability to work in a team environment.
Ability to direct, lead, train, motivate and drive a direct sales team; and develop a cooperative and competitive team spirit and winning attitude.
Must be proficient in MS Office including Word, Excel, and PowerPoint.
Must be able to multitask and prioritize departmental functions to meet deadlines.
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