BeiGene
Senior Director / Executive Director, Hematology Marketing Brand Lead
BeiGene, Myrtle Point, Oregon, United States, 97458
BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.
General Description The BeOne Hematology Franchise is growing, and we are seeking
3 Senior Director/Executive Director Brand Leads: BTKi, BCL-2i, and BTK Degrader . Each brand lead will report to the Vice President of US Hematology Marketing and be responsible for the overall US strategy and execution for their brand. These leaders will develop the brand vision and strategic focus, drive integrated marketing efforts, ensuring cohesive brand communications, set net revenue forecasts, ensure net revenue attainment, own the brand P&L, and importantly, lead the cross-functional Brand Leadership Team with functional partners from across the organization.
Essential Functions of the Job:
Serve as the primary Brand Champion ensuring strategy development and tactical execution across all internal stakeholders
Oversee the development and execution of the brand vision, positioning, strategy and messaging to address market landscape dynamics across indications
Core member of the Global Brand Team (GBT) to ensure line of sight and US commercial POV representation
Partner cross-functionally with Sales, Medical Affairs, Market Access, HEOR, Finance, Corporate Affairs and Advocacy, Government Affairs, and other functions as needed to align strategy, messaging, data generation and publication priorities, and tactical planning and execution that will maximize brand value
Lead the development of the patient strategy and tactical plan in alignment with the overall brand strategy across channels (web, video/TV, and social media) that will enhance brand performance
Collaborate with Global Insights & Analytics to initiate and analyze market data and primary research and leverage regional marketing team KOL insights to assess customer needs and the competitive landscape to inform strategic decisions for the brand
Anticipate and establish scenario plans for different outcomes and changes in the competitive landscape, unmet need, access scenarios, strategic implications and action plans, including development and ongoing optimization of forward looking brand messaging based on publication and strategic planning
Lead annual strategic planning processes for the brand (Brand Plan, LRP, AOP), including net revenue forecast development with the support of Global Insights & Analytics, OPEX investment planning, and P&L planning.
Ensure net revenue forecast attainment, OPEX management, investment trade-off analysis, and P&L attainment quarterly and annually consistent with Brand Plan, LRP, and AOP
Lead quarterly business reviews in coordination with the Insights & Analytics and F inance teams
Develop measurement plans to assess effectiveness of initiatives using advanced analytics in collaboration with the Insights & Analytics and Omnichannel teams.
Collaborate with Sales Leadership, Commercial Learning and Development, and Market Access on field execution of marketing strategy and messaging using PRC-approved materials (marketing materials, reprints, FAQs, FDMs, etc.)
Ensure compliance with all Legal, Regulatory, Privacy, and Pharmacovigilance requirements
Establish clear goals and align team efforts with business objectives and priorities
Foster collaboration, accountability, and professional development within the team
Preferred Qualifications
BS/BA with 12+ years or an MA/MS/MBA with 8+ years of pharmaceutical industry marketing or related experience (including sales, finance, forecasting, market research, etc.)
Launch experience with accelerated approval under Subpart H
Must have at least 5 years of experience as a marketing leader in Oncology with experience in malignant hematology (CLL highly preferred). Ideal candidates will have prior experience in similar brand leadership marketing roles
4+ years of people management experience with proven ability to grow and develop direct reports
Experience in highly competitive markets
Proven cross-functional agility and collaboration skills with the ability to influence and generate consensus through inclusion
Excellent interpersonal, oral and written communication skills
Ability to remain calm in the face of challenges and lead with confidence and positivity during periods of ambiguity and change
Self-directed but seeks alignment with Commercial leadership and keeps them regularly informed on key workstreams and issues
Education Required
Bachelor’s degree in business, marketing, life sciences or a related field
MBA or advanced degree preferred
Supervisory Responsibilities:
Yes
Computer Skills:
PC, Microsoft Office
Travel:
30-40%
Global Competencies When we exhibit our values of Patients First, Driving Excellence, Bold Ingenuity and Collaborative Spirit, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.
Fosters Teamwork
Provides and Solicits Honest and Actionable Feedback
Self-Awareness
Acts Inclusively
Demonstrates Initiative
Entrepreneurial Mindset
Continuous Learning
Embraces Change
Results-Oriented
Analytical Thinking/Data Analysis
Financial Excellence
Communicates with Clarity
Salary Range: $224,400.00 - $294,400.00 annually
BeOne is committed to fair and equitable compensation practices. Actual compensation packages are determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location. Packages may vary by location due to differences in the cost of labor. The recruiter can share more about the specific salary range for a preferred location during the hiring process. Please note that the listed range reflects the base salary or hourly range only. Non-Commercial roles are eligible to participate in the annual bonus plan, and Commercial roles are eligible to participate in an incentive compensation plan. All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock because all employees are eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan. The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.
We are proud to be an equal opportunity employer. BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, Title I of the Americans with Disabilities Act of 1990, and any other applicable federal, state or local laws, applicants who require reasonable accommodation in the job application process may contact accommodationsus@beonemed.com.
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General Description The BeOne Hematology Franchise is growing, and we are seeking
3 Senior Director/Executive Director Brand Leads: BTKi, BCL-2i, and BTK Degrader . Each brand lead will report to the Vice President of US Hematology Marketing and be responsible for the overall US strategy and execution for their brand. These leaders will develop the brand vision and strategic focus, drive integrated marketing efforts, ensuring cohesive brand communications, set net revenue forecasts, ensure net revenue attainment, own the brand P&L, and importantly, lead the cross-functional Brand Leadership Team with functional partners from across the organization.
Essential Functions of the Job:
Serve as the primary Brand Champion ensuring strategy development and tactical execution across all internal stakeholders
Oversee the development and execution of the brand vision, positioning, strategy and messaging to address market landscape dynamics across indications
Core member of the Global Brand Team (GBT) to ensure line of sight and US commercial POV representation
Partner cross-functionally with Sales, Medical Affairs, Market Access, HEOR, Finance, Corporate Affairs and Advocacy, Government Affairs, and other functions as needed to align strategy, messaging, data generation and publication priorities, and tactical planning and execution that will maximize brand value
Lead the development of the patient strategy and tactical plan in alignment with the overall brand strategy across channels (web, video/TV, and social media) that will enhance brand performance
Collaborate with Global Insights & Analytics to initiate and analyze market data and primary research and leverage regional marketing team KOL insights to assess customer needs and the competitive landscape to inform strategic decisions for the brand
Anticipate and establish scenario plans for different outcomes and changes in the competitive landscape, unmet need, access scenarios, strategic implications and action plans, including development and ongoing optimization of forward looking brand messaging based on publication and strategic planning
Lead annual strategic planning processes for the brand (Brand Plan, LRP, AOP), including net revenue forecast development with the support of Global Insights & Analytics, OPEX investment planning, and P&L planning.
Ensure net revenue forecast attainment, OPEX management, investment trade-off analysis, and P&L attainment quarterly and annually consistent with Brand Plan, LRP, and AOP
Lead quarterly business reviews in coordination with the Insights & Analytics and F inance teams
Develop measurement plans to assess effectiveness of initiatives using advanced analytics in collaboration with the Insights & Analytics and Omnichannel teams.
Collaborate with Sales Leadership, Commercial Learning and Development, and Market Access on field execution of marketing strategy and messaging using PRC-approved materials (marketing materials, reprints, FAQs, FDMs, etc.)
Ensure compliance with all Legal, Regulatory, Privacy, and Pharmacovigilance requirements
Establish clear goals and align team efforts with business objectives and priorities
Foster collaboration, accountability, and professional development within the team
Preferred Qualifications
BS/BA with 12+ years or an MA/MS/MBA with 8+ years of pharmaceutical industry marketing or related experience (including sales, finance, forecasting, market research, etc.)
Launch experience with accelerated approval under Subpart H
Must have at least 5 years of experience as a marketing leader in Oncology with experience in malignant hematology (CLL highly preferred). Ideal candidates will have prior experience in similar brand leadership marketing roles
4+ years of people management experience with proven ability to grow and develop direct reports
Experience in highly competitive markets
Proven cross-functional agility and collaboration skills with the ability to influence and generate consensus through inclusion
Excellent interpersonal, oral and written communication skills
Ability to remain calm in the face of challenges and lead with confidence and positivity during periods of ambiguity and change
Self-directed but seeks alignment with Commercial leadership and keeps them regularly informed on key workstreams and issues
Education Required
Bachelor’s degree in business, marketing, life sciences or a related field
MBA or advanced degree preferred
Supervisory Responsibilities:
Yes
Computer Skills:
PC, Microsoft Office
Travel:
30-40%
Global Competencies When we exhibit our values of Patients First, Driving Excellence, Bold Ingenuity and Collaborative Spirit, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.
Fosters Teamwork
Provides and Solicits Honest and Actionable Feedback
Self-Awareness
Acts Inclusively
Demonstrates Initiative
Entrepreneurial Mindset
Continuous Learning
Embraces Change
Results-Oriented
Analytical Thinking/Data Analysis
Financial Excellence
Communicates with Clarity
Salary Range: $224,400.00 - $294,400.00 annually
BeOne is committed to fair and equitable compensation practices. Actual compensation packages are determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location. Packages may vary by location due to differences in the cost of labor. The recruiter can share more about the specific salary range for a preferred location during the hiring process. Please note that the listed range reflects the base salary or hourly range only. Non-Commercial roles are eligible to participate in the annual bonus plan, and Commercial roles are eligible to participate in an incentive compensation plan. All Company employees have the opportunity to own shares of BeOne Medicines Ltd. stock because all employees are eligible for discretionary equity awards and to voluntarily participate in the Employee Stock Purchase Plan. The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.
We are proud to be an equal opportunity employer. BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, Title I of the Americans with Disabilities Act of 1990, and any other applicable federal, state or local laws, applicants who require reasonable accommodation in the job application process may contact accommodationsus@beonemed.com.
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