Head of Digital Loyalty
Philip Morris International U.S., Stamford, Connecticut, United States, 06925
Overview
Be a part of a revolutionary change! At Philip Morris International (PMI), we’ve chosen to do something incredible. We’re transforming our business and building our future on one clear purpose – to deliver a smoke-free future. Our HQ in Stamford, CT is steps away from the Stamford Metro-North Train Station and accessible from NYC. This position sits with our Swedish Match affiliate. The Head of Digital Loyalty, Trade Marketing is responsible for developing and implementing a long-term strategy for delivering promotional resources (both equity and value) through our Retail Partners’ digital loyalty platforms, with the goal of converting Legal-Age Nicotine Users (LANU) who predominantly choose traditional tobacco products to our brands’ modern, smoke-free alternatives, while also aligning with and supporting individual retailer’s business strategies and goals. This role guides the strategy and execution for how our brands show up in our Retail Partners’ digital assets, strategically supporting and enabling the LANU consumer journey.
Responsibilities
Build a best-in-class Digital Loyalty strategy and organization in collaboration with cross-functional partners throughout the Commercial organization.
Develop and implement strategic and innovative solutions to enhance the Digital Loyalty Program, leveraging analytics and market insights, while improving processes and outcomes over time.
Lead the evolution of the Digital Loyalty Program to support multi-category excellence, aligning offers across brands, channels and time to drive toward a smoke-free future.
Build execution strategies that integrate across traditional and digital retail formats, ensuring relevance across the shopper path to purchase.
Oversee the creation of digital loyalty programs that deliver differentiated value to priority customers, focusing on test-learn-scale methodology and promotional effectiveness.
Ensure real-time feedback from field execution, retail and shopper insights is embedded into strategic and tactical planning.
Collaborate with Director, Trade Marketing and Commercial teams to champion ROI-driven trade investment and ensure Digital Loyalty Program funds are allocated strategically, tracked rigorously and deliver sustainable growth.
Develop preferred relationships with key customer decision-makers at all levels to add value to Joint Business Planning and Top-to-Top retail engagements.
Establish KPIs and performance frameworks to measure ROI, consumer engagement, and incremental value from loyalty initiatives.
Lead and inspire a high-performing team (approximately 13 professionals), fostering collaboration, agility, and continuous improvement.
Who We’re Looking For
Bachelor’s degree in Marketing, Business, Digital Commerce, or related field or equivalent experience in digital loyalty strategy and key account engagement.
10+ years of progressive experience in trade marketing, digital loyalty, CRM, or retail media within CPG or regulated industries.
Proven expertise in digital loyalty program design and execution, including retailer integration and partnership development.
Strong track record of data-driven decision-making, leveraging analytics and insights to deliver measurable business results.
Experience leading large teams and managing complex, cross-functional projects in dynamic environments.
Demonstrated ability to drive transformation, implement change-management strategies, and scale new capabilities.
Hands-on experience with retailer loyalty ecosystems, personalization, and promotional mechanics.
Commercial acumen with a focus on ROI, value-based growth, and balancing brand health with customer objectives.
Strategic leadership with ability to set vision and translate into actionable plans.
Advanced analytical and problem-solving skills, including proficiency in interpreting complex data sets.
Exceptional stakeholder management and influencing skills across internal and external senior leadership.
Strong communication and storytelling abilities, capable of crafting compelling, fact-based presentations.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint); familiarity with data visualization tools is a plus.
Agility and adaptability to thrive in fast-paced, evolving environments.
Team development and coaching skills to build high-performing, collaborative teams.
What We Offer
We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
Hybrid work model with Smart Work options to promote flexibility in the workplace.
Opportunities to define your future and ours by taking risks, experimenting and exploring.
Inclusive, diverse culture where everyone’s contribution is respected; collaborate with world-class colleagues.
Global exposure with endless opportunities to progress and develop skills.
Be part of delivering our promise to society: To improve the lives of millions of smokers.
Salary Annual Base Salary Range: $181,500 to $242,000.
PMI is an Equal Opportunity Employer.
About PMI PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 2,300 employees. PMI is an independent company differing from Altria and Philip Morris USA since 2008. PMI’s affiliates entered the U.S. market after acquiring Swedish Match in late 2022. PMI and its U.S. affiliates are working to deliver a smoke-free future. PMI has invested to develop smoke-free products for adults who would otherwise smoke. For more information, please visit www.pmi.com/us and www.pmiscience.com.
#J-18808-Ljbffr
Responsibilities
Build a best-in-class Digital Loyalty strategy and organization in collaboration with cross-functional partners throughout the Commercial organization.
Develop and implement strategic and innovative solutions to enhance the Digital Loyalty Program, leveraging analytics and market insights, while improving processes and outcomes over time.
Lead the evolution of the Digital Loyalty Program to support multi-category excellence, aligning offers across brands, channels and time to drive toward a smoke-free future.
Build execution strategies that integrate across traditional and digital retail formats, ensuring relevance across the shopper path to purchase.
Oversee the creation of digital loyalty programs that deliver differentiated value to priority customers, focusing on test-learn-scale methodology and promotional effectiveness.
Ensure real-time feedback from field execution, retail and shopper insights is embedded into strategic and tactical planning.
Collaborate with Director, Trade Marketing and Commercial teams to champion ROI-driven trade investment and ensure Digital Loyalty Program funds are allocated strategically, tracked rigorously and deliver sustainable growth.
Develop preferred relationships with key customer decision-makers at all levels to add value to Joint Business Planning and Top-to-Top retail engagements.
Establish KPIs and performance frameworks to measure ROI, consumer engagement, and incremental value from loyalty initiatives.
Lead and inspire a high-performing team (approximately 13 professionals), fostering collaboration, agility, and continuous improvement.
Who We’re Looking For
Bachelor’s degree in Marketing, Business, Digital Commerce, or related field or equivalent experience in digital loyalty strategy and key account engagement.
10+ years of progressive experience in trade marketing, digital loyalty, CRM, or retail media within CPG or regulated industries.
Proven expertise in digital loyalty program design and execution, including retailer integration and partnership development.
Strong track record of data-driven decision-making, leveraging analytics and insights to deliver measurable business results.
Experience leading large teams and managing complex, cross-functional projects in dynamic environments.
Demonstrated ability to drive transformation, implement change-management strategies, and scale new capabilities.
Hands-on experience with retailer loyalty ecosystems, personalization, and promotional mechanics.
Commercial acumen with a focus on ROI, value-based growth, and balancing brand health with customer objectives.
Strategic leadership with ability to set vision and translate into actionable plans.
Advanced analytical and problem-solving skills, including proficiency in interpreting complex data sets.
Exceptional stakeholder management and influencing skills across internal and external senior leadership.
Strong communication and storytelling abilities, capable of crafting compelling, fact-based presentations.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint); familiarity with data visualization tools is a plus.
Agility and adaptability to thrive in fast-paced, evolving environments.
Team development and coaching skills to build high-performing, collaborative teams.
What We Offer
We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
Hybrid work model with Smart Work options to promote flexibility in the workplace.
Opportunities to define your future and ours by taking risks, experimenting and exploring.
Inclusive, diverse culture where everyone’s contribution is respected; collaborate with world-class colleagues.
Global exposure with endless opportunities to progress and develop skills.
Be part of delivering our promise to society: To improve the lives of millions of smokers.
Salary Annual Base Salary Range: $181,500 to $242,000.
PMI is an Equal Opportunity Employer.
About PMI PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 2,300 employees. PMI is an independent company differing from Altria and Philip Morris USA since 2008. PMI’s affiliates entered the U.S. market after acquiring Swedish Match in late 2022. PMI and its U.S. affiliates are working to deliver a smoke-free future. PMI has invested to develop smoke-free products for adults who would otherwise smoke. For more information, please visit www.pmi.com/us and www.pmiscience.com.
#J-18808-Ljbffr