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Vice President of Marketing

Integra Partners, Inc., Dallas, Texas, United States, 75215

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Vice President of Marketing Location: Dallas, TX Private Equity–Backed Healthcare / Behavioral Health Organization

The Opportunity We’re partnering with a

mission-driven, private-equity-backed healthcare organization

operating in the

behavioral health space , and entering an exciting new chapter of growth. The organization is seeking a

Vice President of Marketing

to help expand access to care by building a thoughtful, modern, and data-driven growth engine.

This is an opportunity for a senior growth leader who wants their work to

truly matter

— combining commercial rigor with purpose. You’ll sit at the executive table, partner closely with leadership, and play a critical role in ensuring the organization grows responsibly, sustainably, and always with the patient and family experience at the center.

What You’ll Be Doing

Lead the company’s

end-to-end sales and marketing strategy , owning growth from awareness through intake and service start

Build and scale a

balanced, omnichannel growth engine , including digital marketing, brand, outreach, and in-person engagement

Establish clear

metrics, dashboards, and insights

that bring transparency to performance and decision-making

Partner with executive leadership on

annual growth planning, budgeting, and forecasting

Advance innovation through

AI-enabled marketing, personalization, and emerging acquisition channels

Guide brand positioning and messaging that is

empathetic, trustworthy, and compliant

in a healthcare environment

Collaborate closely with operations, intake, and people teams to ensure growth aligns with capacity, staffing, and patient experience

Develop and mentor senior sales and marketing leaders, fostering a culture of accountability and collaboration

Ensure all marketing and outreach practices meet the highest standards of

ethical, compliant healthcare marketing

Who You Are

A proven sales, marketing, or growth leader with

10+ years of experience

Energized by building teams and systems — not just hitting numbers

Comfortable blending

strategy, analytics, and hands-on execution

Experienced in digital demand generation, performance marketing, and attribution

Familiar with the nuances of

healthcare, behavioral health, or other regulated service environments

A collaborative, steady leader who builds trust across functions

Bachelor’s degree required; advanced degree preferred

Why This Role Is Compelling

A chance to help

expand access to behavioral healthcare

while driving meaningful enterprise growth

Backed by one of the best PE sponsors in the business

High-visibility role with real influence and executive partnership

Opportunity to

build and modernize the growth function , not inherit a rigid playbook

Competitive compensation with performance-based upside *Candidates must be eligible to work in the US as well as meet the qualifications listed above in order to be considered for the Vice President of Marketing job.

Compensation: $230,000 per year

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