Chief Marketing Officer (CMO)
Industry Construction / Home Services / Residential მოქმედ Contracting
Role Overview The Chief Marketing Officer (CMO) will own and operate Cambodia growth engine of the business—leading all marketing, demand generation and call center operations that drive revenue at scale. This executive will combine strategic leadership with operational rigor, building high-performance systems across digital marketing, brand, outbound and inbound call centers, and data infrastructure.
The CMO will partner closely with the CEO, CFO and Commercial Leadership to align growth strategy, investment and execution speed across the organization.
Core Responsibilities Own the Growth Engine
Lead all marketing and call center operations that power company growth.
Oversee outbound and inbound call center performance, including dialer platformsoid, and lead routing systems.
Ensure seamless integration between marketing channels, call center operations and sales conversion.
Drive Leads at Scale
Develop and execute omni-channel marketing strategies that deliverhigh-quality leads at the lowest cost per lead.
Own lead volume, quality, conversion rates and acquisition efficiency across all channels.
Balance brand-building with performance marketing to support both short-term growth and long-term market leadership.
Build Smarter Systems
Leverage cloud-based data and analytics platforms (e.g., AWS, Salesforce, Google Analytics) to track, automate and optimize campaigns.
Establish dashboards, attribution models, and performance reporting that drive decision-making.
Continuously test, iterate and improve marketing and call center workflows through data-driven insights.
Executive Partnership & Financial Alignment
Partner with the CEO, CFO and Commercial/Market Development leadership to align growth strategy, budget allocation, and execution velocity.
Ensure marketing spend is disciplined, measurable and tied directly to revenue outcomes.
Support forecasting, capacity planning and scalability initiatives.
Team Leadership & Culture
Build, lead and scale a high-performing marketing and call center organization.
Recruit, develop and retain top talent across performance marketing, operations, analytics and call center leadership.
Foster a results-driven, accountable culture thatgez thrives under pressure and consistently delivers impact.
Qualifications & Experience Required
Experience in construction, home improvement, home services, residential retail or adjacent industries.
Proven experience leading call center operations and/or performance marketing teams at scale.
Strong familiarity with dialer systems (Five9, Convoso), CRMs (Salesforce, HubSpot) and marketing automation tools.
Experience working with cloud-based data platforms (AWS, Snowflake, Google Cloud or similar).
Highly data-driven mindset with demonstrated success optimizing lead cost, volume and quality.
Bachelor’s degree required.
Preferred
Master’s degree (MBA or related).
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Industry Construction / Home Services / Residential მოქმედ Contracting
Role Overview The Chief Marketing Officer (CMO) will own and operate Cambodia growth engine of the business—leading all marketing, demand generation and call center operations that drive revenue at scale. This executive will combine strategic leadership with operational rigor, building high-performance systems across digital marketing, brand, outbound and inbound call centers, and data infrastructure.
The CMO will partner closely with the CEO, CFO and Commercial Leadership to align growth strategy, investment and execution speed across the organization.
Core Responsibilities Own the Growth Engine
Lead all marketing and call center operations that power company growth.
Oversee outbound and inbound call center performance, including dialer platformsoid, and lead routing systems.
Ensure seamless integration between marketing channels, call center operations and sales conversion.
Drive Leads at Scale
Develop and execute omni-channel marketing strategies that deliverhigh-quality leads at the lowest cost per lead.
Own lead volume, quality, conversion rates and acquisition efficiency across all channels.
Balance brand-building with performance marketing to support both short-term growth and long-term market leadership.
Build Smarter Systems
Leverage cloud-based data and analytics platforms (e.g., AWS, Salesforce, Google Analytics) to track, automate and optimize campaigns.
Establish dashboards, attribution models, and performance reporting that drive decision-making.
Continuously test, iterate and improve marketing and call center workflows through data-driven insights.
Executive Partnership & Financial Alignment
Partner with the CEO, CFO and Commercial/Market Development leadership to align growth strategy, budget allocation, and execution velocity.
Ensure marketing spend is disciplined, measurable and tied directly to revenue outcomes.
Support forecasting, capacity planning and scalability initiatives.
Team Leadership & Culture
Build, lead and scale a high-performing marketing and call center organization.
Recruit, develop and retain top talent across performance marketing, operations, analytics and call center leadership.
Foster a results-driven, accountable culture thatgez thrives under pressure and consistently delivers impact.
Qualifications & Experience Required
Experience in construction, home improvement, home services, residential retail or adjacent industries.
Proven experience leading call center operations and/or performance marketing teams at scale.
Strong familiarity with dialer systems (Five9, Convoso), CRMs (Salesforce, HubSpot) and marketing automation tools.
Experience working with cloud-based data platforms (AWS, Snowflake, Google Cloud or similar).
Highly data-driven mindset with demonstrated success optimizing lead cost, volume and quality.
Bachelor’s degree required.
Preferred
Master’s degree (MBA or related).
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