LakeHouse Senior Living
About LakeHouse Senior Living
LakeHouse Senior Living operates care and lifestyle-focused Independent Living, Assisted Living and Memory Care communities across five states, serving approximately thousands of residents and families. Guided by our Pillars of Excellence, LakeHouse fosters a culture of connection, authenticity, and purpose where residents feel at home and Team Members feel inspired to learn, grow, and lead. As part of one of the largest senior living families in the United States, LakeHouse communities earned Great Place to Work® certifications from 2022–2026. LakeHouse is a place where purpose thrives, culture unites us, and opportunity is always present. We continually aspire and invest in learning and development opportunities that support our team members’ professional growth, ensuring every team member has the tools to build a meaningful and rewarding career.
Position Summary The Director of Sales (DOS) manages the sales operations of the community. The focus of the DOS is connecting with prospective residents through multi‑communication platforms to inspire them to move into the community. The DOS connects with new inquiries and existing inquiries, with the goal of converting these leads to move‑ins to achieve occupancy targets. Utilizing industry trends and knowledge of local competitors, the DOS creates successful sales tactics. Success is measured in sales conversions, revenue optimization, move‑ins, and average daily occupancy.
Responsibilities Sales
Interact with all leads from multiple channels and convert those leads into residents using professional selling skills and the sales process.
Build customer‑focused relationships by advancing leads through the sales process and gaining customer commitment.
Execute all facets of the Sales Playbook, including discovery, overcoming objections, and closing techniques to achieve budgeted occupancy and net revenue.
Manage sales tracking reports and provide daily updates to the Executive Director.
Conduct weekly strategy and advisory meetings with the Executive Director.
Communicate sales results to key stakeholders at least weekly.
Consistently conduct on‑site walkthroughs of the community to ensure tour paths and model rooms are ready for company use.
Plan and execute local sales events to generate and convert leads.
Pull management reports on sales activities, leads, move‑ins, conversions, and critical success factors.
Track leads, keeping accurate records of all leads, prospects, and sales activities using a CRM.
Collaborate with the Executive Director and marketing teams to develop marketing tactics to achieve lead goals.
Market Conditions
Conduct quarterly competitive market research and report data to the competitive market analysis tool.
Prepare general market analysis and develop methodologies for tracking prospective residents and referral sources.
Identify competitive opportunities and threats and present strategic alternatives to the Executive Director and Regional Sales Leadership.
Demonstrate a strong understanding of the senior living industry and local market conditions.
Revenue Optimization
Strive to meet predetermined monthly sales goals.
Determine revenue drivers to utilize, including pricing, incentives, and inventory management, to optimize net revenue and achieve budget.
Use selling skills with prospective residents to achieve “everyday matters” revenue optimization.
Analyze and interpret sales metrics to recommend business operations to improve community NOI.
Provide expert advice to both prospective residents and internal and external business partners.
External Business Development
Identify and develop an effective network of non‑paid referral sources to generate leads and move‑ins.
Plan and execute monthly presentations to professional referral sources.
Lead monthly referral development meetings with the Executive Director and appropriate executive team members to expand the referral network.
Document all networking and professional referral sources in the CRM.
Resident Move‑In Process
Review and facilitate the Move‑In Packet with the resident and/or family.
Facilitate and coordinate the Resident Assessment with the clinical team.
Oversee and manage the move‑in process to ensure a smooth transition into the community.
Ensure all state‑mandated paperwork and forms are completed on or before the move‑in date by the family and/or resident.
Coordinate with the Executive Director, Board of Management, and Directors of Human Work to prepare administrative files according to state regulatory requirements.
Leadership and Development
Keep abreast of professional development in the field through reading, conferences, and training sessions.
Always act professionally and honestly in representing the community’s concept of senior living.
Actively participate in all community leadership meetings and functions.
Other duties as assigned.
Qualifications
Bachelor’s degree in marketing, business, public relations, or related field preferred.
Two years in marketing/sales in a senior living setting preferred.
Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint).
Experience working with sales CRM systems, tracking leads and sales activities.
Benefits In addition to a rewarding career and competitive salary, LakeHouse offers a comprehensive benefits package. Eligible team members receive medical, dental, vision, life and disability insurance; paid time off and holidays; a 401(k) plan with company match; Employee Assistance Program; and accident insurance policies.
Employment Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Sales and Business Development
Job Code: 1004123
NO AGENCIES PLEASE. WE DO NOT ACCEPT ANY UNSOLICITED RESUMES FROM AGENCIES UNDER ANY CIRCUMSTANCES. Thank you for your interest in LakeHouse Senior Living careers. If you have any questions about the position you are applying for, please contact the community directly.
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Position Summary The Director of Sales (DOS) manages the sales operations of the community. The focus of the DOS is connecting with prospective residents through multi‑communication platforms to inspire them to move into the community. The DOS connects with new inquiries and existing inquiries, with the goal of converting these leads to move‑ins to achieve occupancy targets. Utilizing industry trends and knowledge of local competitors, the DOS creates successful sales tactics. Success is measured in sales conversions, revenue optimization, move‑ins, and average daily occupancy.
Responsibilities Sales
Interact with all leads from multiple channels and convert those leads into residents using professional selling skills and the sales process.
Build customer‑focused relationships by advancing leads through the sales process and gaining customer commitment.
Execute all facets of the Sales Playbook, including discovery, overcoming objections, and closing techniques to achieve budgeted occupancy and net revenue.
Manage sales tracking reports and provide daily updates to the Executive Director.
Conduct weekly strategy and advisory meetings with the Executive Director.
Communicate sales results to key stakeholders at least weekly.
Consistently conduct on‑site walkthroughs of the community to ensure tour paths and model rooms are ready for company use.
Plan and execute local sales events to generate and convert leads.
Pull management reports on sales activities, leads, move‑ins, conversions, and critical success factors.
Track leads, keeping accurate records of all leads, prospects, and sales activities using a CRM.
Collaborate with the Executive Director and marketing teams to develop marketing tactics to achieve lead goals.
Market Conditions
Conduct quarterly competitive market research and report data to the competitive market analysis tool.
Prepare general market analysis and develop methodologies for tracking prospective residents and referral sources.
Identify competitive opportunities and threats and present strategic alternatives to the Executive Director and Regional Sales Leadership.
Demonstrate a strong understanding of the senior living industry and local market conditions.
Revenue Optimization
Strive to meet predetermined monthly sales goals.
Determine revenue drivers to utilize, including pricing, incentives, and inventory management, to optimize net revenue and achieve budget.
Use selling skills with prospective residents to achieve “everyday matters” revenue optimization.
Analyze and interpret sales metrics to recommend business operations to improve community NOI.
Provide expert advice to both prospective residents and internal and external business partners.
External Business Development
Identify and develop an effective network of non‑paid referral sources to generate leads and move‑ins.
Plan and execute monthly presentations to professional referral sources.
Lead monthly referral development meetings with the Executive Director and appropriate executive team members to expand the referral network.
Document all networking and professional referral sources in the CRM.
Resident Move‑In Process
Review and facilitate the Move‑In Packet with the resident and/or family.
Facilitate and coordinate the Resident Assessment with the clinical team.
Oversee and manage the move‑in process to ensure a smooth transition into the community.
Ensure all state‑mandated paperwork and forms are completed on or before the move‑in date by the family and/or resident.
Coordinate with the Executive Director, Board of Management, and Directors of Human Work to prepare administrative files according to state regulatory requirements.
Leadership and Development
Keep abreast of professional development in the field through reading, conferences, and training sessions.
Always act professionally and honestly in representing the community’s concept of senior living.
Actively participate in all community leadership meetings and functions.
Other duties as assigned.
Qualifications
Bachelor’s degree in marketing, business, public relations, or related field preferred.
Two years in marketing/sales in a senior living setting preferred.
Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint).
Experience working with sales CRM systems, tracking leads and sales activities.
Benefits In addition to a rewarding career and competitive salary, LakeHouse offers a comprehensive benefits package. Eligible team members receive medical, dental, vision, life and disability insurance; paid time off and holidays; a 401(k) plan with company match; Employee Assistance Program; and accident insurance policies.
Employment Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Sales and Business Development
Job Code: 1004123
NO AGENCIES PLEASE. WE DO NOT ACCEPT ANY UNSOLICITED RESUMES FROM AGENCIES UNDER ANY CIRCUMSTANCES. Thank you for your interest in LakeHouse Senior Living careers. If you have any questions about the position you are applying for, please contact the community directly.
#J-18808-Ljbffr