Versant Media
Senior Director of Content Analytics, Fandango
Versant Media, California, Missouri, United States, 65018
Company
VERSANT is a leading force in news, sports and entertainment — home to iconic and trusted brands that inspire, inform, and delight audiences. Our unique combination of content, technology and services enriches the cultural fabric, igniting passions, sparking conversations, and connecting people to what they love most. As an independent, publicly traded company, VERSANT brings together powerhouse cable networks and dynamic digital brands, delivering exceptional experiences across every screen and service.
About the Role Fandango Entertainment is seeking a data-driven and programming-savvy Director of Content Analytics to lead efforts in understanding how content resonates with diverse audiences across platforms. This role will focus on content performance, audience engagement, and programming strategy—informing both product decisions and content acquisition through deep, actionable insights.
Responsibilities
Audience & Content Performance : Analyze reach, engagement, and consumption patterns across content types, genres and formats; deliver insights on audience behavior segmented by demographics, geography, platform, and viewing context; identify content trends and performance drivers to inform programming strategy; translate complex data into clear narratives for partners.
Content Acquisition & Programming : Develop frameworks for evaluating content ROI, audience fit, and long-term engagement potential; support content licensing and acquisition decisions with audience intelligence; provide near real-time reporting to content programming teams to optimize content planning and publishing; enable experimentation around content programming, promotion and distribution strategies.
Data Science, Measurement & Reporting : Ensure consistency and accuracy in content tagging and taxonomy; drive advanced approaches to enrich content data that might enable content analytics and/or algorithms (e.g., embeddings, auto-tagging); define and maintain core KPIs for content success across platforms; build scalable dashboards and reporting tools to democratize access to content insights.
Qualifications
8+ years of experience in digital analytics
Background in streaming media for film, TV or related field
Expertise in tools & languages such as Databricks/Snowflake, SQL, Python/R, Adobe/Google Analytics, Tableau/Looker/Domo
Experience using experimentation platforms to test programming, promotion and distribution strategies for content
Proven leadership experience building and managing analytics teams; ability to mentor and grow diverse teams of analysts, fostering an inclusive, collaborative culture
Deep understanding of digital audience behavior, content consumption patterns, and media monetization models
Strong communication skills with the ability to influence senior stakeholders and translate complex data into compelling narratives
Interest in emerging methods and technologies (e.g., AI/ML) that can advance content analytics and data science
Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media is an equal opportunity employer, committed to providing fair and equitable employment opportunities regardless of race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, or any other basis protected by applicable law.
For LA County and City Residents: VERSANT Media will consider qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including local Fair Chance ordinances and the California Fair Chance Act, where applicable.
If you require a reasonable accommodation during the application or recruitment process due to disability, you may submit your request to candidateaccessibility@versantmedia.com.
VERSANT Media is committed to fair and equitable compensation practices and includes a good faith pay range for each position to comply with applicable pay transparency laws. Actual compensation will be based on factors such as skills, qualifications, experience, location, and may include additional forms of compensation and benefits.
VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity.
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About the Role Fandango Entertainment is seeking a data-driven and programming-savvy Director of Content Analytics to lead efforts in understanding how content resonates with diverse audiences across platforms. This role will focus on content performance, audience engagement, and programming strategy—informing both product decisions and content acquisition through deep, actionable insights.
Responsibilities
Audience & Content Performance : Analyze reach, engagement, and consumption patterns across content types, genres and formats; deliver insights on audience behavior segmented by demographics, geography, platform, and viewing context; identify content trends and performance drivers to inform programming strategy; translate complex data into clear narratives for partners.
Content Acquisition & Programming : Develop frameworks for evaluating content ROI, audience fit, and long-term engagement potential; support content licensing and acquisition decisions with audience intelligence; provide near real-time reporting to content programming teams to optimize content planning and publishing; enable experimentation around content programming, promotion and distribution strategies.
Data Science, Measurement & Reporting : Ensure consistency and accuracy in content tagging and taxonomy; drive advanced approaches to enrich content data that might enable content analytics and/or algorithms (e.g., embeddings, auto-tagging); define and maintain core KPIs for content success across platforms; build scalable dashboards and reporting tools to democratize access to content insights.
Qualifications
8+ years of experience in digital analytics
Background in streaming media for film, TV or related field
Expertise in tools & languages such as Databricks/Snowflake, SQL, Python/R, Adobe/Google Analytics, Tableau/Looker/Domo
Experience using experimentation platforms to test programming, promotion and distribution strategies for content
Proven leadership experience building and managing analytics teams; ability to mentor and grow diverse teams of analysts, fostering an inclusive, collaborative culture
Deep understanding of digital audience behavior, content consumption patterns, and media monetization models
Strong communication skills with the ability to influence senior stakeholders and translate complex data into compelling narratives
Interest in emerging methods and technologies (e.g., AI/ML) that can advance content analytics and data science
Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media is an equal opportunity employer, committed to providing fair and equitable employment opportunities regardless of race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, or any other basis protected by applicable law.
For LA County and City Residents: VERSANT Media will consider qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including local Fair Chance ordinances and the California Fair Chance Act, where applicable.
If you require a reasonable accommodation during the application or recruitment process due to disability, you may submit your request to candidateaccessibility@versantmedia.com.
VERSANT Media is committed to fair and equitable compensation practices and includes a good faith pay range for each position to comply with applicable pay transparency laws. Actual compensation will be based on factors such as skills, qualifications, experience, location, and may include additional forms of compensation and benefits.
VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity.
#J-18808-Ljbffr