VP, E-Commerce and Media Strategy

The VP will be responsible for building and executing an integrated approach to e-commerce and media that maximizes sales performance, elevates brand visibility, and ensures seamless consumer experiences across channels. They will manage a high-performing team of three and collaborate cross-functionally with Marketing, Sales, Creative, Operations, and Finance. This is a highly visible leadership role for a strategic yet hands-on executive who thrives in a fast-moving, entrepreneurial environment. Responsibilities to include: Develop and lead the overarching e-commerce vision and strategy, ensuring alignment with company growth goals. Oversee Amazon, DTC, and key retailer.com accounts, driving revenue, optimizing performance, and enhancing the digital shelf experience. Manage product assortment, pricing, and promotional strategies across platforms. Partner with Sales and Operations to optimize inventory planning, fulfillment, and consumer experience. Lead annual negotiations with retailers that lead to mutually beneficial outcomes Lead the exploration, planning, and execution of new and emerging channels Own the development and execution of paid media strategies (search, social, display, programmatic) that build awareness and drive conversion. Collaborate with Brand and Creative teams to ensure content is tailored for platform-specific performance. Use data-driven insights to continuously refine media investments, content performance, and audience targeting. Drive integration between e-commerce initiatives and media campaigns to maximize ROI. Collaborate in building annual media budgets to support brand and business objectives Experiment with next-generation media platforms (e.g., social audio, AI-driven content, social commerce) to drive reach and revenue Lead and develop a team, providing coaching, mentorship, and clear career development paths. Foster strong cross-functional collaboration with Brand, Creative, Product, and Sales teams. Report regularly to executive leadership on performance, insights, and opportunities.

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