Adobe Inc.
Senior Manager - Global Marketing Analytics Strategy and Planning
Adobe Inc., San Jose, California, United States, 95199
Our Company
Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
At Adobe, we're committed to helping our customers deliver unparalleled digital experiences and are looking for a passionate leader to accelerate our own marketing and inside sales effectiveness.
As the
Senior Manager of Global Marketing Analytics Strategy and Planning , you will play a pivotal role in creating innovative capabilities that drive performance optimization for the Enterprise Marketing organization. This leadership position requires an individual who can build and deliver against a robust measurement innovation roadmap, while directly managing and developing analysts. You will be a player coach, with the ability to train others, dive into technical details to solve blockers for key projects, and represent our latest measurement strategy in executive level conversations.
What You’ll Do
Drive the global analytics innovation roadmap, enabling new capabilities that marketers, BDRs, and regional analyst teams leverage to optimize performance
Manage global forecasting and target setting processes to effectively articulate the impact of spend and strategy shifts to key marketing outcomes
Partner with the advanced analytics and business intelligence teams to create new reporting and attribution methods that articulate the value of account-based marketing
Lead and mentor a team of analysts, providing hands‑on coaching and career development
Conduct external research to identify emerging trends in B2B measurement and create initiatives to apply them for internal use cases
Enable the marketing and inside sales organizations on our reporting and new measurement capabilities to enable self‑service of our tools
What You Need to Succeed
8+ years of experience in marketing analytics strategy and planning in a B2B environment
4+ years of leading a B2B analytics function, with a proven track record of developing analysts
Degree in Marketing, Statistics, Finance, Computer Science, or other relevant fields
Domain expertise in B2B marketing strategy and measurement approaches
Ability to translate asks from marketing partners into technical requirements to drive cross‑functional projects with engineering and technology partners
Expertise in SQL, Advanced Excel, and data‑driven storytelling
Experience with advanced marketing attribution (MTA, Media Mix Modeling)
Strong understanding of account‑based marketing and account‑based sales development
Outstanding stakeholder engagement, with a proven track record of driving measurement strategy and analysis with senior leadership
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $136,100 – $263,050 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $181,600 – $263,050.
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race, color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
#J-18808-Ljbffr
Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
At Adobe, we're committed to helping our customers deliver unparalleled digital experiences and are looking for a passionate leader to accelerate our own marketing and inside sales effectiveness.
As the
Senior Manager of Global Marketing Analytics Strategy and Planning , you will play a pivotal role in creating innovative capabilities that drive performance optimization for the Enterprise Marketing organization. This leadership position requires an individual who can build and deliver against a robust measurement innovation roadmap, while directly managing and developing analysts. You will be a player coach, with the ability to train others, dive into technical details to solve blockers for key projects, and represent our latest measurement strategy in executive level conversations.
What You’ll Do
Drive the global analytics innovation roadmap, enabling new capabilities that marketers, BDRs, and regional analyst teams leverage to optimize performance
Manage global forecasting and target setting processes to effectively articulate the impact of spend and strategy shifts to key marketing outcomes
Partner with the advanced analytics and business intelligence teams to create new reporting and attribution methods that articulate the value of account-based marketing
Lead and mentor a team of analysts, providing hands‑on coaching and career development
Conduct external research to identify emerging trends in B2B measurement and create initiatives to apply them for internal use cases
Enable the marketing and inside sales organizations on our reporting and new measurement capabilities to enable self‑service of our tools
What You Need to Succeed
8+ years of experience in marketing analytics strategy and planning in a B2B environment
4+ years of leading a B2B analytics function, with a proven track record of developing analysts
Degree in Marketing, Statistics, Finance, Computer Science, or other relevant fields
Domain expertise in B2B marketing strategy and measurement approaches
Ability to translate asks from marketing partners into technical requirements to drive cross‑functional projects with engineering and technology partners
Expertise in SQL, Advanced Excel, and data‑driven storytelling
Experience with advanced marketing attribution (MTA, Media Mix Modeling)
Strong understanding of account‑based marketing and account‑based sales development
Outstanding stakeholder engagement, with a proven track record of driving measurement strategy and analysis with senior leadership
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $136,100 – $263,050 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $181,600 – $263,050.
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race, color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
#J-18808-Ljbffr