Crossover
Director of Parent Advocacy, Alpha - $200,000/year USD
Crossover, Atlanta, Georgia, United States, 30383
LOCATION NOTE: This is an on-site position in the cities listed below, with local travel required. Candidates with confirmed relocation plans and timeline may receive relocation assistance.
You excel in high-pressure startup environments. You have a proven track record serving high-net-worth clients with exceptional, personalized attention. You are confident AI will transform education and are prepared to defend that conviction to doubters. If these conditions create discomfort, this opportunity is not a fit.
Alpha is not a conventional school. We are a technology startup demonstrating that every child possesses exceptional potential. Students complete core academic requirements in only two hours daily through AI-powered applications, then dedicate remaining time to practical competencies: public speaking, critical reasoning, collaborative problem-solving, and meaningful project work. No traditional lectures. No redundant assignments. Just accelerated mastery and nationwide top 1% outcomes. Families anticipate concierge-quality service. You will consistently defend this approach against concerns about screen exposure, skepticism toward non-traditional education, and "too good to be true" reactions.
During year zero and year one, this functions as an enrollment sales position. You control the entire pipeline from initial inquiry through executed enrollment contracts, with defined conversion benchmarks and CRM oversight. Campus launch requires a minimum of 25 enrolled students. Achieving that threshold is your accountability. You will deliver compelling information sessions, lead personalized campus visits, maintain persistent follow-up, and finalize agreements. After reaching 25 students and bringing an admissions director aboard, your role transitions to serving as the campus's lead parent-facing executive. You will cultivate loyalty, address concerns with white-glove responsiveness, and convert satisfied families into vocal champions who actively recruit their networks.
This position offers significant trust and autonomy with transparent expectations. You will operate independently without substantial administrative infrastructure, marketing resources, or established protocols. Strategic direction adapts based on performance data. Systems are emerging. You will create them. Your typical day occurs outside the facility (coffee conversations, networking lunches, Chamber of Commerce participation) rather than at a desk. You will maintain visibility at morning arrival and afternoon dismissal. Evening parent gatherings and occasional weekend student programming are expected. A single misaligned family within a 25-student cohort can compromise the entire environment, making the ability to decline poor-fit applicants as critical as enrolling appropriate ones.
The upside? You will observe transformations rarely witnessed by educators: skeptical parents evolving into passionate advocates, reserved students presenting with confidence to adult audiences, families selecting your campus over prestigious private institutions. You will build from the ground up and claim ownership of outcomes.
If you believe traditional schools are failing children and a superior alternative exists, this is your opportunity to demonstrate it.
Locations
HIRING FOR THESE LOCATIONS: CA: Santa Barbara, Palo Alto, & Piedmont (East Bay) GA: Roswell (Atlanta) IL: Chicago MD: Bethesda TX: Austin & Brownsville VA: Chantilly WA: Kirkland (Seattle) What You Will Be Doing
Control the complete enrollment sales process during years 0-1, from initial inquiry through signed contracts, managing conversion benchmarks and CRM systems until the 25-student threshold is reached Deliver information sessions and facility tours that convert interested families while strategically declining misaligned prospects (selective rejection is as critical as acceptance) Function as the principal point of contact for affluent families investing $40K+ annually, delivering concierge-level service that transforms parents into vocal advocates Establish community presence through consistent on-campus visibility during morning arrival (7-9am) and afternoon dismissal (2-4pm), while dedicating most workdays to external meetings, relationship-building activities, and community alliance development Advocate for Alpha's AI-driven educational model when engaging skeptical parents concerned about screen exposure and unconventional methodologies Mobilize parent ambassadors by creating outstanding experiences that inspire families to actively recruit their social networks What You Won’t Be Doing
Maintaining standard 9-5 schedules (early morning availability, late afternoon presence, and evening programming are mandatory) Executing pre-existing playbooks and standardized procedures (you will construct frameworks within a startup context) Depending on administrative personnel, marketing departments, or enrollment assistance (you operate independently) Enrolling every applicant (selectivity is a fundamental skill requirement) Remaining desk-bound (this position demands consistent community engagement and relationship cultivation) Director Of Parent Advocacy Key Responsibilities
Control enrollment sales during years 0-1, then transition to cultivating parent relationships that generate advocates and fuel organic growth through referrals. Basic Requirements
Currently residing within commuting range of one of these campuses OR committed to relocation within 60 days (priority given to candidates with existing local networks): Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Roswell, GA; Chicago, IL; Bethesda, MD; Austin, TX; Brownsville, TX; Chantilly, VA; or Kirkland, WA. Legal authorization to work in the U.S. without sponsorship requirements 5+ years in positions involving high-net worth client engagement through consultative sales or premium customer experience delivery (examples include private school enrollment/admissions, luxury goods sales, hospitality management, philanthropic development, etc.) Documented enrollment/sales pipeline achievements with conversion performance you can articulate Executive-level presence and communication capabilities to establish credibility and influence sophisticated purchasing decisions with wealthy families Entrepreneurial self-direction suited to independent operation within a startup context Authentic belief in AI-enhanced education, with capability to defend the approach when addressing skeptical parents questioning screen exposure and non-traditional methods Flexibility for non-standard hours: early mornings (7-9am), late afternoons (2-4pm), evening programming (2-3x/month), and weekend events Nice-to-have Requirements
Outstanding candidates will possess at least one of the following: Pre-existing relationships within the local affluent community with proven connections Leadership experience in private school or independent school enrollment/admissions with measurable achievements Sales, business development, or fundraising performance history with high-value clientele Prior startup or early-stage venture experience managing uncertainty and accelerated change Event coordination and community engagement experience designing impactful experiences Background in real estate, development, or major gift fundraising involving ultra-high-net-worth individuals About Alpha
Alpha School is on a mission to reshape education with a bold approach that harnesses AI to accelerate learning and unleash student potential. They are creating a new paradigm where students master core academics in just two hours a day, freeing up time for hands-on, passion-driven learning that truly prepares them for the real world. Alpha is rewriting the rules of education. There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you! Working with us
This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
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HIRING FOR THESE LOCATIONS: CA: Santa Barbara, Palo Alto, & Piedmont (East Bay) GA: Roswell (Atlanta) IL: Chicago MD: Bethesda TX: Austin & Brownsville VA: Chantilly WA: Kirkland (Seattle) What You Will Be Doing
Control the complete enrollment sales process during years 0-1, from initial inquiry through signed contracts, managing conversion benchmarks and CRM systems until the 25-student threshold is reached Deliver information sessions and facility tours that convert interested families while strategically declining misaligned prospects (selective rejection is as critical as acceptance) Function as the principal point of contact for affluent families investing $40K+ annually, delivering concierge-level service that transforms parents into vocal advocates Establish community presence through consistent on-campus visibility during morning arrival (7-9am) and afternoon dismissal (2-4pm), while dedicating most workdays to external meetings, relationship-building activities, and community alliance development Advocate for Alpha's AI-driven educational model when engaging skeptical parents concerned about screen exposure and unconventional methodologies Mobilize parent ambassadors by creating outstanding experiences that inspire families to actively recruit their social networks What You Won’t Be Doing
Maintaining standard 9-5 schedules (early morning availability, late afternoon presence, and evening programming are mandatory) Executing pre-existing playbooks and standardized procedures (you will construct frameworks within a startup context) Depending on administrative personnel, marketing departments, or enrollment assistance (you operate independently) Enrolling every applicant (selectivity is a fundamental skill requirement) Remaining desk-bound (this position demands consistent community engagement and relationship cultivation) Director Of Parent Advocacy Key Responsibilities
Control enrollment sales during years 0-1, then transition to cultivating parent relationships that generate advocates and fuel organic growth through referrals. Basic Requirements
Currently residing within commuting range of one of these campuses OR committed to relocation within 60 days (priority given to candidates with existing local networks): Santa Barbara, CA; Palo Alto, CA; Piedmont, CA; Roswell, GA; Chicago, IL; Bethesda, MD; Austin, TX; Brownsville, TX; Chantilly, VA; or Kirkland, WA. Legal authorization to work in the U.S. without sponsorship requirements 5+ years in positions involving high-net worth client engagement through consultative sales or premium customer experience delivery (examples include private school enrollment/admissions, luxury goods sales, hospitality management, philanthropic development, etc.) Documented enrollment/sales pipeline achievements with conversion performance you can articulate Executive-level presence and communication capabilities to establish credibility and influence sophisticated purchasing decisions with wealthy families Entrepreneurial self-direction suited to independent operation within a startup context Authentic belief in AI-enhanced education, with capability to defend the approach when addressing skeptical parents questioning screen exposure and non-traditional methods Flexibility for non-standard hours: early mornings (7-9am), late afternoons (2-4pm), evening programming (2-3x/month), and weekend events Nice-to-have Requirements
Outstanding candidates will possess at least one of the following: Pre-existing relationships within the local affluent community with proven connections Leadership experience in private school or independent school enrollment/admissions with measurable achievements Sales, business development, or fundraising performance history with high-value clientele Prior startup or early-stage venture experience managing uncertainty and accelerated change Event coordination and community engagement experience designing impactful experiences Background in real estate, development, or major gift fundraising involving ultra-high-net-worth individuals About Alpha
Alpha School is on a mission to reshape education with a bold approach that harnesses AI to accelerate learning and unleash student potential. They are creating a new paradigm where students master core academics in just two hours a day, freeing up time for hands-on, passion-driven learning that truly prepares them for the real world. Alpha is rewriting the rules of education. There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you! Working with us
This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
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