Content Marketing Manager (Hybrid)

Overview A client with Kforce is seeking a Content Marketing Manager to join their team in San Francisco, Mountain View, or San Diego, CA. This is a hybrid role (2 to 3 days in the office per week). The client is looking for a growth-oriented Content Marketing Manager to join the communications team. This is a strategic execution role focused on expanding the reach and impact of content across owned and organic channels. The role is for a seasoned practitioner who thrives on optimizing content for diverse audiences and ensuring brand presence is strong across the digital ecosystem. Reporting directly to the Principal Content Strategist, you will be responsible for the distribution strategy, campaigns, and performance of content programs. You will partner closely with channel leads to scale owned content assets, leveraging multi-channel best practices to drive brand affinity and customer engagement. Your role is critical in ensuring content reaches the right customers at the right time through a coordinated, data-driven approach.

Key Responsibilities

Content Distribution & Channel Strategy:

Lead the tactical distribution of core editorial assets (articles, video, social content) across diverse channels, including social media, CRM, and organic search, to maximize visibility and engagement of content

Connect the dots between owned content and internal influencer and paid marketing teams, ensuring influencer activations and paid partnerships are leveraged to build authority

Optimize content for discoverability across modern search (SEO/GEO) and social platforms, ensuring content is highly accessible and addresses the most pressing questions of target audiences

Oversee relationships with external distribution and third-party publishers, identifying and facilitating new content partnerships to expand digital footprint and strengthen brand presence on high-authority sites

Requirements

A minimum of 5-7 years of experience in content marketing, digital distribution, or growth marketing, with a proven track record of scaling content reach and owning multi-channel campaigns

Experience working within a large-scale corporate environment or for a major consumer brand is essential

Demonstrated experience coordinating with influencer marketing and paid media teams to amplify content

Proficiency with modern project management and content tools, such as Asana for workflow tracking and Optimizely (or similar experimentation platforms)

Strong understanding of modern search principles, including SEO and GEO (Generative Engine Optimization), and the ability to apply best practices to content

Proven ability to analyze performance data and translate insights into tactical adjustments that improve content reach and engagement

Familiarity with digital analytics tools (e.g., Adobe Analytics, Google Search Console, SEMrush, Ahrefs)

Exceptional communication skills and the ability to lead distribution efforts and campaigns with a high degree of autonomy in a matrixed organization

A proactive, solutions-oriented mindset with a passion for testing new formats and channels to reach and engage diverse audiences

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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