Overview
We are seeking a highly motivated analytical and hands-on Performance Marketing Manager to join our growing team. This is a critical individual contributor role responsible for owning the day-to-day execution optimization and performance of large-scale digital media programs in a regulated healthcare environment.
The ideal candidate has a strong understanding of marketing mix strategy and full-funnel advertising and knows how to balance upper- mid- and lower-funnel investments to drive efficient growth while operating within healthcare advertising guidelines. You will work cross-functionally within and outside of Marketing to ensure media investments are optimized to meet Customer Acquisition Cost (CAC) goals ROAS targets and broader business objectives while pacing budgets accurately, responsibly and compliantly.
Responsibilities Own end-to-end performance marketing execution across Google Ads, Microsoft Ads, Meta Ads, YouTube Online Video (OLV)
Build and launch campaigns including account structure, targeting, budgets, creatives and tracking
Manage and optimize 8-figure annual media budgets balancing spends across the full marketing funnel to support awareness, consideration and conversion objectives
Apply a strong understanding of the marketing mix to inform channel allocation, testing strategies and investment decisions
Ensure accurate budget pacing on a daily, weekly and monthly basis
Optimize campaigns to consistently meet and exceed CAC and ROAS goals
Conduct proactive day-to-day account management including pacing, bid adjustments, testing and as needed resolve campaign errors
Research, analyze and identify performance trends, audience insights and platform opportunities
Continuously test and iterate on creative, audiences, bid strategies and channel mix
Partner cross-functionally with creative, brand, social and compliance teams to ensure campaigns meet internal and external regulatory standards
Ensure all media executions comply with:
Platform advertising policies
Healthcare advertising regulations
Privacy and data protection standards (e.g. HIPAA where applicable)
Develop clear actionable performance reporting and insights using analytics tools
Communicate performance results, learnings, risks and recommendations to stakeholders and leadership
Qualifications 57 years of experience in digital media or performance marketing including;
Hands-on experience managing and optimizing campaigns on Google Ads, Microsoft Ads, Meta Ads, YouTube and OLV campaigns
Proven experience launching and scaling campaigns from the ground up
Experience managing 8-figure media budgets with the use of shared budget portfolios in ad platforms
Experience managing campaigns for a multi-location based business
Demonstrated understanding of marketing mix strategy and full-funnel media planning
Proven experience segmenting audiences for campaigns targeting different parts of the funnel
Strong experience optimizing media against CAC and ROAS goals
Advanced performance reporting and analysis experience using Power BI, Google Analytics or similar platforms
Proficiency in Microsoft Office Suite including Excel, PowerPoint, Word
Experience using project management tools such as Asana or Wrike
Preferred Qualifications
Experience working with DSPs
Experience with Ad Tech platforms such as SKAI (formerly Kenshoo)
Prior experience in the healthcare, health services, pharma or regulated health-adjacent industry
Familiarity with healthcare advertising compliance and privacy considerations
Required Experience:
Manager
Key Skills
Arabic Speaking, Access Control System, B2C, Account Management, Legal Operations, Broadcast
Employment Type :
Full-Time
Experience:
years
Vacancy:
1
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The ideal candidate has a strong understanding of marketing mix strategy and full-funnel advertising and knows how to balance upper- mid- and lower-funnel investments to drive efficient growth while operating within healthcare advertising guidelines. You will work cross-functionally within and outside of Marketing to ensure media investments are optimized to meet Customer Acquisition Cost (CAC) goals ROAS targets and broader business objectives while pacing budgets accurately, responsibly and compliantly.
Responsibilities Own end-to-end performance marketing execution across Google Ads, Microsoft Ads, Meta Ads, YouTube Online Video (OLV)
Build and launch campaigns including account structure, targeting, budgets, creatives and tracking
Manage and optimize 8-figure annual media budgets balancing spends across the full marketing funnel to support awareness, consideration and conversion objectives
Apply a strong understanding of the marketing mix to inform channel allocation, testing strategies and investment decisions
Ensure accurate budget pacing on a daily, weekly and monthly basis
Optimize campaigns to consistently meet and exceed CAC and ROAS goals
Conduct proactive day-to-day account management including pacing, bid adjustments, testing and as needed resolve campaign errors
Research, analyze and identify performance trends, audience insights and platform opportunities
Continuously test and iterate on creative, audiences, bid strategies and channel mix
Partner cross-functionally with creative, brand, social and compliance teams to ensure campaigns meet internal and external regulatory standards
Ensure all media executions comply with:
Platform advertising policies
Healthcare advertising regulations
Privacy and data protection standards (e.g. HIPAA where applicable)
Develop clear actionable performance reporting and insights using analytics tools
Communicate performance results, learnings, risks and recommendations to stakeholders and leadership
Qualifications 57 years of experience in digital media or performance marketing including;
Hands-on experience managing and optimizing campaigns on Google Ads, Microsoft Ads, Meta Ads, YouTube and OLV campaigns
Proven experience launching and scaling campaigns from the ground up
Experience managing 8-figure media budgets with the use of shared budget portfolios in ad platforms
Experience managing campaigns for a multi-location based business
Demonstrated understanding of marketing mix strategy and full-funnel media planning
Proven experience segmenting audiences for campaigns targeting different parts of the funnel
Strong experience optimizing media against CAC and ROAS goals
Advanced performance reporting and analysis experience using Power BI, Google Analytics or similar platforms
Proficiency in Microsoft Office Suite including Excel, PowerPoint, Word
Experience using project management tools such as Asana or Wrike
Preferred Qualifications
Experience working with DSPs
Experience with Ad Tech platforms such as SKAI (formerly Kenshoo)
Prior experience in the healthcare, health services, pharma or regulated health-adjacent industry
Familiarity with healthcare advertising compliance and privacy considerations
Required Experience:
Manager
Key Skills
Arabic Speaking, Access Control System, B2C, Account Management, Legal Operations, Broadcast
Employment Type :
Full-Time
Experience:
years
Vacancy:
1
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