Genesys
Go-To-Market (GTM) Senior Product Marketing Manager
Genesys, Raleigh, North Carolina, United States
Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
Job Summary The Senior Product Marketing Manager, Go-To-Market (GTM) plays a critical role in defining and executing a global go-to-market strategy that accelerates growth for Genesys Cloud. This role partners closely with Sales, Product, Sales Enablement, Revenue Operations, Customer Success, and Marketing to deliver clear positioning, compelling sales narratives, and high-impact programs that support global selling motions. At Genesys, we are transforming customer and employee experiences through empathy, innovation, and AI-powered orchestration, and this role helps bring that story to life in the market. The ideal candidate combines strategic thinking with strong execution skills and thrives in a fast‑paced, high‑growth SaaS environment.
Responsibilities Go-To-Market Strategy and Execution
Define and execute global go-to-market strategies aligned to priority selling motions, target segments, and revenue opportunities for Genesys Cloud
Partner with Product, Sales, Sales Enablement, Revenue Operations, Customer Success, and Marketing to build integrated GTM plans from audience definition and value proposition development through launch, adoption, and sustainment
Apply data-driven insights to identify growth opportunities across the buyer and seller journey
Align corporate narrative, customer needs, and field execution to advance the global Genesys Cloud GTM strategy
Sales Enablement and Global Programs
Design and lead scalable global sales enablement programs that equip sales teams and partners to effectively position and sell Genesys Cloud
Develop field‑ready sales content supporting the full sales cycle, including first‑call decks, solution briefs, playbooks, competitive narratives, white papers, videos, blogs, webinars, and enablement assets
Partner closely with Sales Enablement and Sales Leadership to ensure messaging, content, and programs align with field priorities and execution needs
Translate GTM strategy into clear sales plays, use case narratives, and persona‑based messaging that drive confidence and consistency across global teams
Messaging, Positioning, and Market Insights
Develop audience segmentation strategies and differentiated positioning and messaging that clearly articulate Genesys Cloud value and competitive advantage
Identify buyer needs, use cases, and personas to inform GTM strategy and sales storytelling
Serve as a trusted voice of the market by bringing customer, competitive, and analyst insights into GTM planning
Communication, Measurement, and Influence
Deliver persuasive presentations to internal stakeholders, including sales leadership, executives, and cross‑functional teams, as well as to external audiences such as analysts and industry events
Define, track, and report on GTM and enablement success metrics, contributing to monthly business reviews and ongoing planning
Influence without authority by aligning teams around shared GTM goals and execution priorities
Qualifications Required Qualifications
5 or more years of experience in enterprise SaaS marketing, product marketing, or go‑to‑market roles, preferably in a multi‑product or platform environment
Demonstrated experience driving go‑to‑market strategy, sales enablement, and revenue‑focused programs
Strong understanding of B2B selling motions and full‑funnel activation
Expertise in core product marketing skills, including messaging and positioning, GTM strategy, audience segmentation, sales enablement, content creation, and market research
Proven ability to build scalable, global programs in partnership with sales and enablement teams
Strong strategic, analytical, organizational, and problem‑solving skills
Ability to prioritize high‑impact initiatives and manage multiple complex workstreams
Track record of leading and influencing cross‑functional teams across Product, Sales, Sales Enablement, Revenue Operations, and Marketing
Exceptional written and verbal communication skills
Preferred Attributes
Comfort operating in ambiguity and maintaining composure in a fast‑paced environment
Collaborative mindset with a positive, professional approach to teamwork
Education And Other Requirements
Bachelor’s degree or equivalent professional experience
Willingness to travel up to 15 percent
Compensation This role has a market‑competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance‑based bonus opportunities.
$114,400.00 - $201,200.00
Benefits
Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments
If a Genesys employee referred you, please use the link they sent you to apply.
Reasonable Accommodations If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.
EEO Statement Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
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We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
Job Summary The Senior Product Marketing Manager, Go-To-Market (GTM) plays a critical role in defining and executing a global go-to-market strategy that accelerates growth for Genesys Cloud. This role partners closely with Sales, Product, Sales Enablement, Revenue Operations, Customer Success, and Marketing to deliver clear positioning, compelling sales narratives, and high-impact programs that support global selling motions. At Genesys, we are transforming customer and employee experiences through empathy, innovation, and AI-powered orchestration, and this role helps bring that story to life in the market. The ideal candidate combines strategic thinking with strong execution skills and thrives in a fast‑paced, high‑growth SaaS environment.
Responsibilities Go-To-Market Strategy and Execution
Define and execute global go-to-market strategies aligned to priority selling motions, target segments, and revenue opportunities for Genesys Cloud
Partner with Product, Sales, Sales Enablement, Revenue Operations, Customer Success, and Marketing to build integrated GTM plans from audience definition and value proposition development through launch, adoption, and sustainment
Apply data-driven insights to identify growth opportunities across the buyer and seller journey
Align corporate narrative, customer needs, and field execution to advance the global Genesys Cloud GTM strategy
Sales Enablement and Global Programs
Design and lead scalable global sales enablement programs that equip sales teams and partners to effectively position and sell Genesys Cloud
Develop field‑ready sales content supporting the full sales cycle, including first‑call decks, solution briefs, playbooks, competitive narratives, white papers, videos, blogs, webinars, and enablement assets
Partner closely with Sales Enablement and Sales Leadership to ensure messaging, content, and programs align with field priorities and execution needs
Translate GTM strategy into clear sales plays, use case narratives, and persona‑based messaging that drive confidence and consistency across global teams
Messaging, Positioning, and Market Insights
Develop audience segmentation strategies and differentiated positioning and messaging that clearly articulate Genesys Cloud value and competitive advantage
Identify buyer needs, use cases, and personas to inform GTM strategy and sales storytelling
Serve as a trusted voice of the market by bringing customer, competitive, and analyst insights into GTM planning
Communication, Measurement, and Influence
Deliver persuasive presentations to internal stakeholders, including sales leadership, executives, and cross‑functional teams, as well as to external audiences such as analysts and industry events
Define, track, and report on GTM and enablement success metrics, contributing to monthly business reviews and ongoing planning
Influence without authority by aligning teams around shared GTM goals and execution priorities
Qualifications Required Qualifications
5 or more years of experience in enterprise SaaS marketing, product marketing, or go‑to‑market roles, preferably in a multi‑product or platform environment
Demonstrated experience driving go‑to‑market strategy, sales enablement, and revenue‑focused programs
Strong understanding of B2B selling motions and full‑funnel activation
Expertise in core product marketing skills, including messaging and positioning, GTM strategy, audience segmentation, sales enablement, content creation, and market research
Proven ability to build scalable, global programs in partnership with sales and enablement teams
Strong strategic, analytical, organizational, and problem‑solving skills
Ability to prioritize high‑impact initiatives and manage multiple complex workstreams
Track record of leading and influencing cross‑functional teams across Product, Sales, Sales Enablement, Revenue Operations, and Marketing
Exceptional written and verbal communication skills
Preferred Attributes
Comfort operating in ambiguity and maintaining composure in a fast‑paced environment
Collaborative mindset with a positive, professional approach to teamwork
Education And Other Requirements
Bachelor’s degree or equivalent professional experience
Willingness to travel up to 15 percent
Compensation This role has a market‑competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance‑based bonus opportunities.
$114,400.00 - $201,200.00
Benefits
Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments
If a Genesys employee referred you, please use the link they sent you to apply.
Reasonable Accommodations If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.
EEO Statement Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
#J-18808-Ljbffr