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Smartcat

Sr. Director of Demand Generation

Smartcat, Boston, Massachusetts, us, 02298

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About Smartcat Smartcat is building the future of work, where human expertise meets digital teammates to drive 10x to 1000x productivity gains for the world's leading enterprises. We enable enterprises to build high‑performing hybrid workforces made up of both humans and AI agents—fully trained digital teammates that learn from your best people, content, and strategy, ready to get to work from day one.

Our platform combines generative AI, human‑in‑the‑loop workflows, and a living Enterprise Skill Graph that continuously learns and improves. Whether you are launching a product globally, onboarding new hires, translating learning content, or aligning legal teams across regions, Smartcat turns knowledge into action and action into scale.

Over 1,000 companies, including 20% of the Fortune 500, rely on Smartcat to bring their business to the world—instantly, accurately, and in every language. As a Series C company with 130% year‑over‑year growth, we are scaling fast and investing in people who want to shape the future of work with us.

Why You Should Join Our Team This role is an opportunity to

own global demand generation end‑to‑end

at a fast‑growing B2B SaaS company with ambitious revenue goals. You will have clear executive alignment, true ownership of pipeline outcomes, and the mandate to build a scalable, multi‑channel demand engine that drives measurable growth.

You will work cross‑functionally with Sales, SDR, RevOps, Product Marketing, and lead a team focused on impact, speed, and results. If you are excited by accountability, scale, and building something that matters, this role is for you.

Mission Own and scale demand generation to consistently drive high‑quality, predictable pipeline and revenue growth.

Build and operate a high‑performance, multi‑channel demand engine that consistently delivers qualified pipeline and revenue—while creating tight alignment between Marketing, Sales, and SDR teams across the full funnel.

Outcomes

Own global demand generation strategy aligned to revenue targets and ICPs

Build and manage a multi‑channel demand engine across paid, organic, ABM, partners, third‑party, and events

Develop and scale account‑based marketing programs for enterprise and strategic accounts

Partner with Sales and SDR leadership to align on pipeline goals, account coverage, and conversion metrics

Optimize funnel performance across MQL, SAL, SQL, and closed‑won stages

Lead forecasting, attribution, and performance reporting for marketing‑sourced and influenced pipeline

Manage demand generation budget, tools, and vendor relationships with clear ROI accountability

Build, coach, and develop a high‑performing demand generation team

How You’ll Ramp By Day 30

Gain deep understanding of ICPs, buyer journeys, industries, and revenue goals

Audit existing demand channels, funnel performance, attribution, and pipeline contribution

Build strong partnerships with Sales, SDR, RevOps, and Product Marketing leaders

Identify quick‑win optimizations to improve pipeline quality and conversion

By Day 60

Launch optimized multi‑channel demand programs aligned to pipeline targets

Define clear funnel metrics and reporting across MQL, SAL, SQL, and closed‑won

Roll out initial ABM programs for priority enterprise and strategic accounts

Align with Sales and SDR leadership on account coverage, SLAs, and conversion goals

Present a scalable demand generation roadmap tied directly to revenue outcomes

By Day 90

Fully own global demand generation performance and forecasting

Demonstrate measurable improvements in pipeline creation, velocity, and efficiency

Scale high‑performing channels and programs while sunsetting low‑impact efforts

Establish a strong team operating rhythm with clear ownership, goals, and accountability

Deliver consistent visibility into marketing‑sourced and influenced revenue

What You’ve Accomplished

Built and scaled global demand generation programs in a B2B SaaS environment

Delivered predictable pipeline through multi‑channel and ABM‑led strategies

Partnered closely with Sales and SDR teams to improve funnel conversion and deal quality

Led attribution, forecasting, and performance reporting tied directly to revenue

Managed budgets, tools, and vendors with a strong focus on ROI; built and developed high‑performing demand generation teams

Why Joining Smartcat Might Be Your Best Move So Far

Fully remote team – a global team of 200+ people spread across 30+ countries, with hubs in Boston, Belgrade, Lisbon, Tbilisi, and Yerevan

Be part of an AI‑native organization that uses AI across all areas to accelerate decision‑making and free people to focus on strategy and high‑impact work

Innovate a $100 Billion multilingual content industry with an AI‑powered platform that makes it easy to create, translate, and localize global content at scale

Join a rocketship to scale‑up 10x and beyond – growing at 130% YoY toward $100 M ARR and $1 B valuation

Smartcat culture: diversity meets high performance with an inclusive environment where everyone can be their authentic selves

EEO Statement Smartcat is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, or any other protected status in accordance with local law.

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