Enchanté Accessories
Head of Direct-to-Consumer (DTC)
Position Type: Full-Time/Hybrid
Pay Range: 100K-150K+ DOE
Job Department: E-commerce Department
Founded in 1986, Enchanté Accessories Inc. is an industry leader in consumer products with a diverse portfolio of brands and product divisions. In 2025, Enchanté acquired NUDESTIX, a globally recognized beauty brand with a strong wholesale and retail presence. As part of this next phase of growth, we are investing in building a scalable, profitable direct-to-consumer (DTC) business across the U.S. and Canada.
We are seeking a Head of Direct-to-Consumer (DTC) to lead and scale NUDESTIX’s ecommerce business and own its performance end-to-end.
ESSENTIAL DUTIES AND RESPONSIBILITIES Our fast-paced company is seeking a strategic, results-driven Head of DTC to manage and grow our e-commerce channel. This role owns the DTC business from strategy through execution, with full accountability for revenue, profitability, and performance.
Own the end-to-end DTC P&L, including revenue, contribution margin, and growth targets
Develop and execute a scalable DTC growth strategy across U.S. and Canada markets
Set short- and long-term plans, including quarterly and annual growth roadmaps
Oversee customer acquisition strategy across paid media channels, ensuring decisions are grounded in unit economics and LTV
Partner with creative and performance teams to optimize funnels, offers, and conversion rates
Own the ecommerce storefront experience, including PDPs, landing pages, and checkout flows
Drive CRO initiatives to improve conversion rate, AOV, and overall site performance
Lead retention and lifecycle marketing strategies, including email, SMS, and repeat purchase programs
Build, manage, and develop a high-performing DTC team
Manage external agencies and vendors and hold them accountable to clear KPIs
Collaborate cross-functionally with brand, product, operations, and finance teams
Perform related duties as assigned
COMPETENCIES
Proven experience scaling a DTC business from approximately $1–5M to $10M+ in annual revenue
Experience managing paid media at a strategic level
Prior experience in beauty, consumer products, or related industries is preferred
Strong ecommerce and DTC business acumen
Proven ability to own and manage a P&L
Strong analytical, organizational, and problem-solving skills
Excellent communication and leadership abilities
Ability to manage multiple priorities in a fast-paced environment
Strategic thinker with hands-on execution capability
Ability to work collaboratively with cross-functional teams
EDUCATION AND EXPERIENCE 7-10+ year(s) of related experience in ecommerce or direct-to-consumer role
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Pay Range: 100K-150K+ DOE
Job Department: E-commerce Department
Founded in 1986, Enchanté Accessories Inc. is an industry leader in consumer products with a diverse portfolio of brands and product divisions. In 2025, Enchanté acquired NUDESTIX, a globally recognized beauty brand with a strong wholesale and retail presence. As part of this next phase of growth, we are investing in building a scalable, profitable direct-to-consumer (DTC) business across the U.S. and Canada.
We are seeking a Head of Direct-to-Consumer (DTC) to lead and scale NUDESTIX’s ecommerce business and own its performance end-to-end.
ESSENTIAL DUTIES AND RESPONSIBILITIES Our fast-paced company is seeking a strategic, results-driven Head of DTC to manage and grow our e-commerce channel. This role owns the DTC business from strategy through execution, with full accountability for revenue, profitability, and performance.
Own the end-to-end DTC P&L, including revenue, contribution margin, and growth targets
Develop and execute a scalable DTC growth strategy across U.S. and Canada markets
Set short- and long-term plans, including quarterly and annual growth roadmaps
Oversee customer acquisition strategy across paid media channels, ensuring decisions are grounded in unit economics and LTV
Partner with creative and performance teams to optimize funnels, offers, and conversion rates
Own the ecommerce storefront experience, including PDPs, landing pages, and checkout flows
Drive CRO initiatives to improve conversion rate, AOV, and overall site performance
Lead retention and lifecycle marketing strategies, including email, SMS, and repeat purchase programs
Build, manage, and develop a high-performing DTC team
Manage external agencies and vendors and hold them accountable to clear KPIs
Collaborate cross-functionally with brand, product, operations, and finance teams
Perform related duties as assigned
COMPETENCIES
Proven experience scaling a DTC business from approximately $1–5M to $10M+ in annual revenue
Experience managing paid media at a strategic level
Prior experience in beauty, consumer products, or related industries is preferred
Strong ecommerce and DTC business acumen
Proven ability to own and manage a P&L
Strong analytical, organizational, and problem-solving skills
Excellent communication and leadership abilities
Ability to manage multiple priorities in a fast-paced environment
Strategic thinker with hands-on execution capability
Ability to work collaboratively with cross-functional teams
EDUCATION AND EXPERIENCE 7-10+ year(s) of related experience in ecommerce or direct-to-consumer role
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