Think Academy US
Marketing Specialist (Google & Meta Ads)
Think Academy US, San Jose, California, United States, 95199
Marketing Specialist (Google & Meta Ads)
San Jose
Job Title: Marketing Specialist (Google & Meta Ads)
Location:
Onsite - San Jose, CA
Type:
Full-time/Contract
Compensation Range: $75,000 - $100,000 per year , depending on experience and qualifications
About the Role
We are seeking an experienced
Google and Meta Ads Specialist
to lead and optimize Think Academy’s digital advertising strategy across search and social platforms. The ideal candidate will combine analytical precision with creative testing to drive user acquisition, conversions, and brand awareness in the K–12 education sector.
Key Responsibilities
Design, launch, and scale paid campaigns on
Google Ads
and
Meta Ads
to drive
qualified leads
for Think Academy’s trial and long-term math programs.
Build a performance framework focused on measurable outcomes —
weekly lead volume, lead quality (trial conversion rate), and cost per qualified lead (CPQL) .
Landing Page & Creative Optimization
Collaborate with the content, SEO, and design teams to improve
landing page conversion rates (CVR) .
Conduct
A/B testing
on ad creatives, headlines, and formats to identify high-performing assets.
Analyze performance across audiences and platforms to continuously improve engagement and ROI.
Performance Monitoring & Cost Adjustment
Evaluate which
ad types and objectives
(e.g., Search, Performance Max, Lead, Traffic, Engagement) best serve Think Academy’s business goals.
Continuously monitor
CPC, CPA, CTR, and ROAS , dynamically adjusting bids and budgets to maximize efficiency.
Generate performance reports with actionable insights and data-driven recommendations.
Meta Ads Execution & Trend Integration
Identify trending topics, seasonal demand, and parent-driven interests to produce
high-impact Meta campaigns .
Work with the creative team to deliver
timely, trend-aligned ad content
(video, carousel, static).
Qualifications
3+ years of hands‑on experience managing
Google Ads (Search, Display, Performance Max)
and
Meta Ads (Facebook/Instagram) .
Proven track record of improving
conversion rates and lowering acquisition costs
through structured testing and optimization.
Deep understanding of
landing page dynamics, conversion tracking, and audience segmentation .
Experience in
education, e‑learning, or family‑oriented industries
preferred.
Strong analytical skills and proficiency with
GA4, Google Tag Manager, and Meta Business Suite .
Excellent written and verbal communication skills in English.
What We Offer
Competitive compensation based on experience.
Opportunity to shape advertising strategy for a fast-growing international EdTech brand.
Collaborative team with a focus on creativity, experimentation, and measurable growth.
#J-18808-Ljbffr
Job Title: Marketing Specialist (Google & Meta Ads)
Location:
Onsite - San Jose, CA
Type:
Full-time/Contract
Compensation Range: $75,000 - $100,000 per year , depending on experience and qualifications
About the Role
We are seeking an experienced
Google and Meta Ads Specialist
to lead and optimize Think Academy’s digital advertising strategy across search and social platforms. The ideal candidate will combine analytical precision with creative testing to drive user acquisition, conversions, and brand awareness in the K–12 education sector.
Key Responsibilities
Design, launch, and scale paid campaigns on
Google Ads
and
Meta Ads
to drive
qualified leads
for Think Academy’s trial and long-term math programs.
Build a performance framework focused on measurable outcomes —
weekly lead volume, lead quality (trial conversion rate), and cost per qualified lead (CPQL) .
Landing Page & Creative Optimization
Collaborate with the content, SEO, and design teams to improve
landing page conversion rates (CVR) .
Conduct
A/B testing
on ad creatives, headlines, and formats to identify high-performing assets.
Analyze performance across audiences and platforms to continuously improve engagement and ROI.
Performance Monitoring & Cost Adjustment
Evaluate which
ad types and objectives
(e.g., Search, Performance Max, Lead, Traffic, Engagement) best serve Think Academy’s business goals.
Continuously monitor
CPC, CPA, CTR, and ROAS , dynamically adjusting bids and budgets to maximize efficiency.
Generate performance reports with actionable insights and data-driven recommendations.
Meta Ads Execution & Trend Integration
Identify trending topics, seasonal demand, and parent-driven interests to produce
high-impact Meta campaigns .
Work with the creative team to deliver
timely, trend-aligned ad content
(video, carousel, static).
Qualifications
3+ years of hands‑on experience managing
Google Ads (Search, Display, Performance Max)
and
Meta Ads (Facebook/Instagram) .
Proven track record of improving
conversion rates and lowering acquisition costs
through structured testing and optimization.
Deep understanding of
landing page dynamics, conversion tracking, and audience segmentation .
Experience in
education, e‑learning, or family‑oriented industries
preferred.
Strong analytical skills and proficiency with
GA4, Google Tag Manager, and Meta Business Suite .
Excellent written and verbal communication skills in English.
What We Offer
Competitive compensation based on experience.
Opportunity to shape advertising strategy for a fast-growing international EdTech brand.
Collaborative team with a focus on creativity, experimentation, and measurable growth.
#J-18808-Ljbffr